An Ofcom study into consumers' digital consumption has found that Amazon has a dominant 79%... Continue reading at 'The Bookseller'
[ The Bookseller | 2013-09-12 00:00:00 UTC ]
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#ebook market
#digital consumption
For businesses outside of publishing, creating a digital marketing strategy is a rather straightforward endeavor — use digital media to introduce and marry the supplier of the good or service with a consumer. For publishers, however, devi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-23 00:00:00 UTC ]
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The Indian book market grew by 45% in volume and 40% in value over the first half of 2011, with... Continue reading at The Bookseller
[ The Bookseller | 2012-02-22 00:00:00 UTC ]
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#rapid growth
E-book enquiries from schools have gone "through the roof", according to library... Continue reading at The Bookseller
[ The Bookseller | 2012-02-20 00:00:00 UTC ]
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#ebook enquiries
#e-book enquiries
E-book enquiries from schools have gone "through the roof", according to library... Continue reading at The Bookseller
[ The Bookseller | 2012-02-20 00:00:00 UTC ]
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#ebook enquiries
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As much as a quarter of fiction ebooks sold in the UK could be from self-published writers, as... Continue reading at The Bookseller
[ The Bookseller | 2012-02-17 00:00:00 UTC ]
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#self-published authors
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Despite a stabilizing economy, many publishers still function with a “lean” staff. In order to accommodate growing digital demands and a wider advertising portfolio with a thinner team, some companies are finding solutions outside their office walls. Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-15 00:00:00 UTC ]
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#office walls
Penguin drops over-the-air downloads; now only Random House gives libraries unrestricted access to purchase and loan ebooks. Continue reading at PC World
[ PC World | 2012-02-13 00:00:00 UTC ]
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#ebook publishers
#library borrowing
#random house
#loan ebooks
Alex Ingram, Waterstones' ebook and development buyer, is leaving the company on 16th March... Continue reading at The Bookseller
[ The Bookseller | 2012-02-13 00:00:00 UTC ]
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#16th march
After seeing Samsung's spirited swing at Apple users, Amazon's continuing anti-Apple pandering just feels weak. The new ad for the Kindle Fire pits a dorky, single iPad user against a Kindle-reading mom in a bikini—the same ice queen from the 2010 spot, though now she's warmed up a bit and seems... Continue reading at AdWeek
[ AdWeek | 2012-02-10 00:00:00 UTC ]
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#apple users
#losing money
#publishing industry
The marketing campaign for Diary of a Wimpy Kid: Cabin Fever by Jeff Kinney has won the latest... Continue reading at The Bookseller
[ The Bookseller | 2012-02-10 00:00:00 UTC ]
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#marketing campaign
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Watermark Bookstore has revealed plans to expand in the UK, following the opening of the company... Continue reading at The Bookseller
[ The Bookseller | 2012-02-10 00:00:00 UTC ]
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#revealed plans
The American Booksellers Association has joined the growing list of US retailers to boycott the... Continue reading at The Bookseller
[ The Bookseller | 2012-02-09 00:00:00 UTC ]
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#growing list
HarperCollins' financial performance continues to be unclear, with parent company News Corp... Continue reading at The Bookseller
[ The Bookseller | 2012-02-09 00:00:00 UTC ]
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Bridget Marmion, who has had long tenures in sales and marketing at FSG, Random House and Houghton Mifflin Harcourt, has started her own firm, Your Expert Nation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-02-08 00:00:00 UTC ]
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#random house
In a deal with Viacom, Amazon Prime members will be able to stream TV shows from MTV, Comedy Central, Nickelodeon, TV Land, Spike, VH1, BET, CMT and Logo. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-02-08 00:00:00 UTC ]
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#amazon adds
#comedy central
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Hachette parent company Lagardere has reported a 5.9% fall for net sales in its Publishing... Continue reading at The Bookseller
[ The Bookseller | 2012-02-07 00:00:00 UTC ]
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#fourth quarter
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Wiley imprint For Dummies is publishing a 99p mini ebook, The Euro Crisis for Dummies by Julian... Continue reading at The Bookseller
[ The Bookseller | 2012-02-06 00:00:00 UTC ]
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Canadian bookselling chain Indigo Books and Music and Books-a-Million have joined ranks with... Continue reading at The Bookseller
[ The Bookseller | 2012-02-06 00:00:00 UTC ]
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#joined ranks
Book supplier Browns Books for Students is to launch an ebook platform especially for schools... Continue reading at The Bookseller
[ The Bookseller | 2012-02-03 00:00:00 UTC ]
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#ebook platform
Imagine buying a car that locks you into one brand of fuel. That new BMW only runs on BMW gas. There are plenty of BMW gas stations around, so convenience isn't an issue. But if a different brand of gas station offers a discount, a membership program, or some other marketing campaign, you can't... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-02-03 00:00:00 UTC ]
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#membership program
#marketing campaign