Amazon gives rugby £20m lifeline and could spark Six Nations bidding war

Amazon may not be in it for the long term but its investment in Autumn Nations Cup is likely to prompt interest from othersThere has been little cheer for unions and clubs this year as restrictions imposed by the pandemic have reduced cash flow to a trickle, prompted wage cuts and led to a run on reserves, but Amazon’s £20m involvement in the Autumn Nations Cup, which starts on Friday night when Ireland face Wales in Dublin, is being seen as a lifeline.After a decade in which television and sponsorship deals have failed to cash in on the game’s popularity, according to a report published this month by a leading sports analytics company, Nielsen Sports, will Amazon’s first foray into rugby help generate a bidding war for the rights to the Six Nations from 2022 and the autumn window in Europe? Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2020-11-12 19:00:30 UTC ]
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[ Fast Company | 2012-02-25 00:00:00 UTC ]
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[ The Bookseller | 2012-02-23 00:00:00 UTC ]
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[ Fast Company | 2012-02-23 00:00:00 UTC ]
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[ The Christian Science Monitor | 2012-02-23 00:00:00 UTC ]
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[ Folio Magazine | 2012-02-23 00:00:00 UTC ]
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[ AdWeek | 2012-02-10 00:00:00 UTC ]
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[ The Bookseller | 2012-02-09 00:00:00 UTC ]
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[ The Bookseller | 2012-02-09 00:00:00 UTC ]
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[ Folio Magazine | 2012-02-07 00:00:00 UTC ]
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[ The Bookseller | 2012-02-06 00:00:00 UTC ]
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[ Publishers Weekly | 2012-02-03 00:00:00 UTC ]
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Amazon launches India e-commerce site

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[ The Bookseller | 2012-02-02 00:00:00 UTC ]
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[ The Bookseller | 2012-02-01 00:00:00 UTC ]
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[ BBC News | 2012-01-31 00:00:00 UTC ]
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