Amazon Goes To Brazil

Amazon's gearing up a Brazilian launch for the Kindle this summer. Their strategy? Sell their product for far cheaper than the local competition, take a hit in import duties, and watch the profits roll in.The Amazon Kindle is an ubiquitous piece of tech in the United States, Canada, and Europe. Amazon is now entering the Brazilian market with a vengeance--and giving journalists everywhere the opportunity to make awful Brazil/Amazon puns. According to the Frankfurt Book Fair's trade magazine Publishing Perspectives, Amazon is planning a massive Kindle launch in Brazil this summer.According to Publishing Perspectives' Roberta Campassi, the Kindle will sell for a flat price of US$115--and Amazon's also considering a special launch price of $87. The Brazilian ebook reader market is currently dominated by a local device, the Positivo Alfa, which retails for $465 and uses Adobe's eBook platform. Computer hardware in Brazil is subject to high taxes and import duties, which has worked to the detriment of local manufacturers while hobbling Apple and Amazon's attempts to enter the market.More than 3,600 Portuguese-language Kindle books are already available from Amazon. Publishing Perspectives reports that Amazon is also planning to launch a separate Brazilian Kindle store; similar portals were also created for the Italian and German markets. The actual launch date for the Kindle in Brazil is expected to be in June or July.Despite the fact that Amazon takes its name from Brazil's... Continue reading at 'Fast Company'

[ Fast Company | 2012-02-25 00:00:00 UTC ]

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