Alexa and Hearst Team Up on ‘Voice-First’ Brand

Magazine media is finding a number of pioneering use cases for ambient computing. The post Alexa and Hearst Team Up on ‘Voice-First’ Brand appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2017-11-14 00:00:00 UTC ]
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“Phenomenal” woman Meena Harris makes the leap from t-shirt branding to book publishing

Phenomenal Media, a company launched by Kamala Harris’ niece that celebrates underrepresented women, is debuting a new partnership with Hachette Books. In 2016, Meena Harris started designing statement t-shirts that quite literally made a statement. Her most famous one read “Phenomenal Woman,”... Continue reading at Fast Company

[ Fast Company | 2023-01-24 08:00:00 UTC ]
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More Than Books: Indigenous Voices in Publishing

Readers find community and a wealth of perspectives at Indigenous-owned bookstores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-20 05:00:00 UTC ]
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Committing to a Long Journey: Indigenous Voices in Publishing

Calls for meaningful Indigenous representation in the industry are finding traction. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-20 05:00:00 UTC ]
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How Barnes & Noble transformed its brand from corporate bully to lovable neighborhood bookstore

After years of store closings, Barnes & Noble is making a comeback with 30 new stores planned for 2023—and a new image. Branded is a weekly column devoted to the intersection of marketing, business, design, and culture.Read Full Story Continue reading at Fast Company

[ Fast Company | 2023-01-13 04:30:00 UTC ]
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Apple's new audiobook narration service uses AI voices

When you browse Apple Books for your next audiobook, you might come across a few titles with a note that says they were "Narrated by Apple Books." That's because the tech giant has released a catalogue of titles that make use of its new AI-powered digital narration service. The company said the... Continue reading at Engadget

[ Engadget | 2023-01-05 13:10:59 UTC ]
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How a Great Audiobook Narrator Finds Her Voices

Robin Miles was looking for stage and screen roles when she began reading books for the blind. She’s become one of the country’s most celebrated narrators. Continue reading at New Yorker

[ New Yorker | 2022-12-16 16:45:13 UTC ]
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How brands are driving better outcomes with attention-focused strategies

Sarah Martinez, senior vice president, Americas Revenue, IAS The digital media landscape is a revolving door of content that vies for consumer attention. Between social feeds that scroll to infinity with the swipe of a finger and the state of television undergoing a digital revolution, content... Continue reading at Digiday

[ Digiday | 2022-12-08 16:10:20 UTC ]
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Harlequin Teams Up With Audio Up to Adapt 52 Romance Titles Into Scripted Podcasts

Audio production company Audio Up Media and book publishing house Harlequin Enterprises are teaming up to adapt 52 of the publisher's romance titles into scripted podcast series, with an eye to also turn these into--more highly monetizable--TV series. Audio Up, also home to mental health and... Continue reading at AdWeek

[ AdWeek | 2022-12-06 12:42:46 UTC ]
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BuzzFeed, Hearst, other publishers, replace lavish holiday parties with more subdued celebrations

BDG, BuzzFeed, Hearst and The Washington Post will host in-person holiday parties this year, though they will not be the stereotypical soirées. Continue reading at Digiday

[ Digiday | 2022-12-06 05:01:00 UTC ]
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Make Yourself at Home: Meet the U.S. Team at Nosy Crow Inc.

The U.K. children’s book publisher spreads its wings into the North American market. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-28 05:00:00 UTC ]
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How Alexa, Echo, and other devices became a drag on Amazon’s revenue

Sure, R&D is expensive, but the issues run deeper. When Amazon CEO Andy Jassy announced earlier this week that Amazon would be conducting layoffs, he called out one team in particular: devices and books, which is responsible for products including Alexa, Kindle readers, Echo smart speakers,... Continue reading at Fast Company

[ Fast Company | 2022-11-26 05:00:00 UTC ]
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How brands are keeping audiences engaged in a competitive content world

Arthur Gerigk, senior director of product management, Google Ads Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google... Continue reading at Digiday

[ Digiday | 2022-11-16 15:33:50 UTC ]
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Centering LGBTQ Voices on Faith

Religion publishers are highlighting the stories of LGBTQ people and their faith journeys in a number of new books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-04 05:00:00 UTC ]
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Hearst wants Gen Z’s social shoppers to use its new commerce platform, FirstFinds

Hearst wants to find a way to shorten the time between discovering a product, learning more about it and ultimately buying it. Continue reading at Digiday

[ Digiday | 2022-10-31 04:01:00 UTC ]
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Podcast ads universally boost brand metrics—and longer ads work better, Nielsen finds

Consolidated report of over 600 individual Nielsen studies is "largest ever" study of podcast ads. Continue reading at Advertising Age

[ Advertising Age | 2022-10-26 15:52:35 UTC ]
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Lachlan Murdoch’s legal team loses bid to have parts of Crikey’s defamation defence dismissed

Australian independent publisher’s application to strike out parts of Murdoch’s reply also failed ahead of defamation trialFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastLachlan Murdoch’s application to have... Continue reading at The Guardian

[ The Guardian | 2022-10-21 03:20:47 UTC ]
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Z2 Comics Names New Leadership Team Following Resignation of CEO

Z2 Comics, an indie graphic novel publisher specializing in music and pop culture merchandise, announced that its founder and CEO Josh Frankel has left the company, and a new leadership team has been appointed. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-17 04:00:00 UTC ]
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Sephora, SheaMoisture, Stitch Fix, Ritz-Carlton back Hearst Magazines’ ‘Celebrate Black’ event

The second annual edition of the conference, slated for Oct. 18-20, will add in-person elements to its largely streaming format. Continue reading at Advertising Age

[ Advertising Age | 2022-09-27 15:00:48 UTC ]
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Why Hearst is building a commerce marketplace

Publisher commerce marketplaces aren't always successful, but Hearst's Sheel Shah hopes his company's new marketplace will capitalize on the natural evolution of its readers' online shopping habits. Continue reading at Digiday

[ Digiday | 2022-09-27 04:01:00 UTC ]
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Marketing in the metaverse—what science fiction can teach brands about Web3

With marketing ploys that are just transaction schemes extended into a digital space, marketers are falling behind the innovation pack. Continue reading at Advertising Age

[ Advertising Age | 2022-09-22 09:30:00 UTC ]
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