Judging by the dozens of cannabis pitches I receive weekly, weed—which is increasingly gaining recreational legal status across the U.S., despite the hundreds of thousands of people who continue to be arrested for it every year—is ripe for advertising opportunities. Here’s one standout cannabis campaign. Charlotte’s Web—a CBD health and wellness brand that makes oils, gummies, capsules and even products for dogs—unveils its new out-of-home campaign this week. Intended to raise awareness to the health benefits of cannabis, the effort was created in partnership with experiential design agency Fake Love, which was bought by The New York Times in 2016, and Studio Number One, a creative shop founded by artist, graphic designer and activist Frank Shepard Fairey, known for his President Barack Obama “Hope” posters and Obey Clothing line. It features a massive mural on the corner of North 11th Street and Wythe Avenue in Williamsburg, Brooklyn, depicting a hand holding a cannabis stalk with a call to action, “Trust the Earth,” which is also the name of the campaign. While initially launching in New York, the billboard is beginning to go out in additional U.S. cities including Los Angeles, Chicago and Washington, D.C. Fake Love handled the art development as well as the overall strategy for the campaign, which will include digital elements such as videos, banners and a platform for Americans to educate themselves on CBD. “We trust in what the earth has to offer. As more and more... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-04 20:07:05 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 19/09/2011 - 09:32 Bertrams has made three management team appointments, with Nick Harknett joining as group commercial director as parent company Smiths News Group completes its purchase of the Dawson Group. Smiths News now owns the Dawson... Continue reading at The Bookseller
[ The Bookseller | 2011-09-19 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 14/09/2011 - 09:24 Simon & Schuster Illustrated has won an auction to publish a cookbook by 2010 "Celebrity Masterchef" winner Lisa Faulkner. Francine Lawrence, editorial director at Simon & Schuster Illustrated, bought world rights in a... Continue reading at The Bookseller
[ The Bookseller | 2011-09-14 00:00:00 UTC ]
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Written By: Tom Tivnan Publication Date: Fri, 09/09/2011 - 14:54 Oxford University Press c.e.o. Nigel Portwood has signalled a new strategic direction for the publisher by saying he will be looking to acquire other businesses more ambitiously. read more Continue reading at The Bookseller
[ The Bookseller | 2011-09-09 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 06/09/2011 - 16:00 Bookmaker William Hill has Julian Barnes as the favourite to win the Man Booker Prize for Fiction after the shortlist was announced today. Retailers Waterstone's and Daunt Books agree Barnes' The Sense of An Ending (Jonathan... Continue reading at The Bookseller
[ The Bookseller | 2011-09-06 00:00:00 UTC ]
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Written By: Barbara Casassus Publication Date: Wed, 31/08/2011 - 15:01 French authors have given a cautious welcome to last weeks agreement for Google to scan out-of-print or unavailable copyrighted books published by the La Martinière group. Although applauding the US giants wish to respect... Continue reading at The Bookseller
[ The Bookseller | 2011-08-31 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 30/08/2011 - 09:00 Quercus has appointed a new finance director and reshuffled its board of directors. Paul Lenton, a chartered accountant who last worked on establishing a new London operation for US advertising agency Creature London, will... Continue reading at The Bookseller
[ The Bookseller | 2011-08-30 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Fri, 26/08/2011 - 14:34 Jackie Kay has won the £30,000 Scottish Book of the Year award for her autobiography Red Dust Road (Picador). The award, which is run by Creative Scotland, was presented to Kay by Dame Jenni Murray today (26th August) at an... Continue reading at The Bookseller
[ The Bookseller | 2011-08-26 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Wed, 24/08/2011 - 08:53 Derwent Bookshop in Cumbria has become the latest independent bookshop to signal its closure, blaming competition from other vendors, the existence of ebooks and internet bookselling for its demise. The Workington-based shop,... Continue reading at The Bookseller
[ The Bookseller | 2011-08-24 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Tue, 23/08/2011 - 14:43 Collins has bought a memoir of an Irish traveller bare-knuckle boxing champion. Craig Adams, assistant editor for Collins, bought world rights in all languages to Knuckle by James Quinn McDonagh, in an unagented deal. The book... Continue reading at The Bookseller
[ The Bookseller | 2011-08-23 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Tue, 23/08/2011 - 14:43 Collins has bought a memoir of an Irish traveller bare-knuckle boxing champion. Craig Adams, assistant editor for Collins, bought world rights in all languages to Knuckle by James Quinn McDonagh, in an unagented deal. The book... Continue reading at The Bookseller
[ The Bookseller | 2011-08-23 00:00:00 UTC ]
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Publication Date: Fri, 19/08/2011 - 20:23 Debut novelist Tatjani Soli and theatre critic Hilary Spurling have been awarded the James Tait Black Prizes, Britains oldest literary awards. Solis The Lotus Eaters (HarperPress) was awarded the £10,000 fiction prize at the Edinburgh International... Continue reading at The Bookseller
[ The Bookseller | 2011-08-19 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Wed, 10/08/2011 - 09:40 FIve US publishers and Apple have been named in a US lawsuit alleging the companies "illegally fix prices of electronic books" and that the five publishers "forced Amazon to abandon its discount pricing and adhere to a new... Continue reading at The Bookseller
[ The Bookseller | 2011-08-10 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 10/08/2011 - 08:52 Orbit has bought a fantasy trilogy about Queen Victoria, who sits on the throne in the present day as the queen is an immortal vampire. Commissioning editor Anna Gregson bought UK and Commonwealth rights to God Save the Queen,... Continue reading at The Bookseller
[ The Bookseller | 2011-08-10 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Tue, 09/08/2011 - 09:05 Egmont has won the publishing contract for the latest preschool series to run on CBeebies, Baby Jake, which launched in July and which is expected to be the next big childrens hit. Baby Jake was developed by Darrall Macqueen... Continue reading at The Bookseller
[ The Bookseller | 2011-08-09 00:00:00 UTC ]
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The Folio Society has awarded its media account to Total Media, as the 64-year-old publisher tries to overcome the market challenges presented by ebooks. Continue reading at Media Week
[ Media Week | 2011-08-03 00:00:00 UTC ]
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Hearsts U.K. division, the National Magazine Company, is officially merged with Hachette Filipacchi UK Ltd. The group is now under the moniker Hearst Magazines UK. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-02 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Thu, 28/07/2011 - 15:17 Five Bolton libraries are to be closed, after a decision by the council's executive earlier today. According to reporting from the meeting by The Bolton News, the executive voted to select an option which would see five... Continue reading at The Bookseller
[ The Bookseller | 2011-07-28 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 27/07/2011 - 07:40 The Irish Competition Authority has cleared the acquisition of The Book Depository by Amazon after a three-week investigation into the deal. In a short statement, the authority said: "[We have] formed the view that the... Continue reading at The Bookseller
[ The Bookseller | 2011-07-27 00:00:00 UTC ]
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TIME is ranked number one in the latest Digital IQ Index from "digital innovation think tank" L2 that measures the digital aptitude and ad revenue-per-page of 87 magazine brands.The rankings were developed by NYU Stern professor Scott Galloway. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-27 00:00:00 UTC ]
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Adweek: You left Google after its IPO in 2005. Why publish your book [Im Feeling Lucky: Confessions of Google Employee Number 59] now? I kind of went back and forth on it. But after a couple of years, I just kept bumping into Google everywhere. I kept seeing the logo, I kept using it, I kept... Continue reading at AdWeek
[ AdWeek | 2011-07-26 00:00:00 UTC ]
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