Judging by the dozens of cannabis pitches I receive weekly, weed—which is increasingly gaining recreational legal status across the U.S., despite the hundreds of thousands of people who continue to be arrested for it every year—is ripe for advertising opportunities. Here’s one standout cannabis campaign. Charlotte’s Web—a CBD health and wellness brand that makes oils, gummies, capsules and even products for dogs—unveils its new out-of-home campaign this week. Intended to raise awareness to the health benefits of cannabis, the effort was created in partnership with experiential design agency Fake Love, which was bought by The New York Times in 2016, and Studio Number One, a creative shop founded by artist, graphic designer and activist Frank Shepard Fairey, known for his President Barack Obama “Hope” posters and Obey Clothing line. It features a massive mural on the corner of North 11th Street and Wythe Avenue in Williamsburg, Brooklyn, depicting a hand holding a cannabis stalk with a call to action, “Trust the Earth,” which is also the name of the campaign. While initially launching in New York, the billboard is beginning to go out in additional U.S. cities including Los Angeles, Chicago and Washington, D.C. Fake Love handled the art development as well as the overall strategy for the campaign, which will include digital elements such as videos, banners and a platform for Americans to educate themselves on CBD. “We trust in what the earth has to offer. As more and more... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-04 20:07:05 UTC ]
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Hachette UK c.e.o. Tim Hely Hutchinson has assured authors that the publisher is... Continue reading at The Bookseller
[ The Bookseller | 2012-04-12 00:00:00 UTC ]
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Hachette, Simon & Schuster and HarperCollins have settled with the US Department of Justice... Continue reading at The Bookseller
[ The Bookseller | 2012-04-11 00:00:00 UTC ]
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The future of the agency model looks uncertain this evening (11th April) after three giant US... Continue reading at The Bookseller
[ The Bookseller | 2012-04-11 00:00:00 UTC ]
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Surrey residents have won their High Court judicial review challenge against council plans to... Continue reading at The Bookseller
[ The Bookseller | 2012-04-03 00:00:00 UTC ]
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Jonny Duddle, the concept artist for Aardman film The Pirates! In An Adventure With Scientists, is named overall winner of the prestigious Waterstones Children's Book Prize. Continue reading at BBC News
[ BBC News | 2012-03-29 00:00:00 UTC ]
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Little, Brown is embarking on a new look for Alexander McCall Smith’s Ladies’... Continue reading at The Bookseller
[ The Bookseller | 2012-03-29 00:00:00 UTC ]
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Jonny Duddle, a concept artist for the new Aardman Animation film "The Pirates! In An... Continue reading at The Bookseller
[ The Bookseller | 2012-03-29 00:00:00 UTC ]
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Agent Rowan Lawton is to join Eugenie Furniss in founding a new literary agency at management... Continue reading at The Bookseller
[ The Bookseller | 2012-03-23 00:00:00 UTC ]
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The Sceptre Prize for emerging writers, worth £1,500, has been awarded to Philip Murnin, an... Continue reading at The Bookseller
[ The Bookseller | 2012-03-19 00:00:00 UTC ]
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John Smith & Son academic booksellers and Oxford University Press each scooped two awards at... Continue reading at The Bookseller
[ The Bookseller | 2012-03-15 00:00:00 UTC ]
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EU regulators have hinted that they are open to a deal with European publishers over the agency... Continue reading at The Bookseller
[ The Bookseller | 2012-03-13 00:00:00 UTC ]
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Eugenie Furniss, one of the UK’s most high-profile literary agents, is leaving William... Continue reading at The Bookseller
[ The Bookseller | 2012-03-09 00:00:00 UTC ]
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Constable & Robinson won a hat-trick of awards at the Independent Publishers Guild... Continue reading at The Bookseller
[ The Bookseller | 2012-03-09 00:00:00 UTC ]
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The under-the-radar author won for her collection "Binocular Vision: New and Selected Stories."Reporting from New York -- The National Book Critics Circle gave its 2011 fiction prize to Edith Pearlman, an under-the-radar writer of short stories, at its annual awards ceremony Thursday evening at... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-03-09 00:00:00 UTC ]
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Bloomsbury has acquired a non-fiction title about Princess Sophia Duleep Singh, the... Continue reading at The Bookseller
[ The Bookseller | 2012-03-09 00:00:00 UTC ]
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Some new research sheds light on how social media is currently being used to share news articles from traditional publishers. Newswhip has looked at the number of news stories during January 2012 that received more than 100 mentions on Twitter and Fa ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-03-07 00:00:00 UTC ]
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Hearst Magazines UK has appointed News International's Lee Wilkinson to the newly created role of product director for its digital division. Continue reading at Media Week
[ Media Week | 2012-03-07 00:00:00 UTC ]
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Billionaire Sam Zell is demanding a share of any money retirees and other creditors may win in lawsuits or legal settlements over the 2007 leveraged buyout he engineered of newspaper publisher Tribune Co. (TRB) The demand, made through the Zell-co ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-03-06 00:00:00 UTC ]
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Jeff Kinney's comic tale beats 10 bestselling titles to be named best children's book of the last 10 years. Continue reading at BBC News
[ BBC News | 2012-03-01 00:00:00 UTC ]
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Singer Charlotte Church and her parents have settled her phone-hacking damages action against the publishers of the now defunct News of the World for 600,000 pounds (NZ$1.1 million). Continue reading at Stuff
[ Stuff | 2012-02-27 00:00:00 UTC ]
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