Judging by the dozens of cannabis pitches I receive weekly, weed—which is increasingly gaining recreational legal status across the U.S., despite the hundreds of thousands of people who continue to be arrested for it every year—is ripe for advertising opportunities. Here’s one standout cannabis campaign. Charlotte’s Web—a CBD health and wellness brand that makes oils, gummies, capsules and even products for dogs—unveils its new out-of-home campaign this week. Intended to raise awareness to the health benefits of cannabis, the effort was created in partnership with experiential design agency Fake Love, which was bought by The New York Times in 2016, and Studio Number One, a creative shop founded by artist, graphic designer and activist Frank Shepard Fairey, known for his President Barack Obama “Hope” posters and Obey Clothing line. It features a massive mural on the corner of North 11th Street and Wythe Avenue in Williamsburg, Brooklyn, depicting a hand holding a cannabis stalk with a call to action, “Trust the Earth,” which is also the name of the campaign. While initially launching in New York, the billboard is beginning to go out in additional U.S. cities including Los Angeles, Chicago and Washington, D.C. Fake Love handled the art development as well as the overall strategy for the campaign, which will include digital elements such as videos, banners and a platform for Americans to educate themselves on CBD. “We trust in what the earth has to offer. As more and more... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-04 20:07:05 UTC ]
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Written By: Caroline Horn Publication Date: Tue, 14/06/2011 - 12:40 Michael Morpurgo has won the Red House Children's Book Award 2011 for Shadow (HarperCollinsChildren's Books) becoming the only author to win the award three times. Angela McAllister and Alison Edgson's Yuck! That's not a... Continue reading at The Bookseller
[ The Bookseller | 2011-06-14 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 10/06/2011 - 10:49 Weidenfeld & Nicolson has triumphed in an auction for the second novel by American author Maria Semple, staking a six-figure sum for the title. Editorial director Arzu Tahsin bought UK and Commonwealth rights to... Continue reading at The Bookseller
[ The Bookseller | 2011-06-10 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 07/06/2011 - 08:26 David Grossman's novel To the End of the Land (Jonathan Cape) has won this year's £4,000 Jewish Quarterly-Wingate Prize, trumping both the 2010 Booker and Costa winners. The judging panel, which included Michael Prodger,... Continue reading at The Bookseller
[ The Bookseller | 2011-06-07 00:00:00 UTC ]
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Bauer Media, the consumer division of the publishing group, is understood to have renewed its focus on acquisitions following its failed attempt to partner with BBC Worldwide. Continue reading at Media Week
[ Media Week | 2011-06-03 00:00:00 UTC ]
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People is the most profitable U.S. magazine and had an excellent, +5.6% ad-page advertising 2010, so it was appropriate that the magazine did very well at min's seventh "Sales Executive of the Year" awards breakfast Thursday morning (June 2) at New York's Grand Hyatt. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-02 00:00:00 UTC ]
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Publication Date: Thu, 02/06/2011 - 07:30 Two novelists have been chosen as the winners of the inaugural Terry Pratchett Anywhere But Here, Anywhen But Now Prize. David Logans Half Sick of Shadows and Apocalypse Cow by Michael Logan (no relation) were chosen as joint winners by six judges... Continue reading at The Bookseller
[ The Bookseller | 2011-06-02 00:00:00 UTC ]
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Hearst Corp. announced today that it has completed the U.S. portion and the majority of its $919 million acquisition of Lagerdere SCA's nearly 100 magazines outside the French market. The deal, which had been undergoing regulatory approval in 15 different countries, was expected to close in the... Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-31 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 25/05/2011 - 14:00 John Le Carré and Peter James were the big winners at this year's Sounds of Crime awards for audio crime fiction. The awards took place at this week's Crimefest in Bristol. Le Carré clinched the prize for the best abridged... Continue reading at The Bookseller
[ The Bookseller | 2011-05-25 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 23/05/2011 - 09:19 Vintage has appointed two new members of staff, recruiting Victoria Murray-Browne as editor at Vintage Books, and Kate Watson as press officer at Vintage Publishing. Murray-Browne has moved into the former role of Frances... Continue reading at The Bookseller
[ The Bookseller | 2011-05-23 00:00:00 UTC ]
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Publication Date: Mon, 23/05/2011 - 12:15 Aminatta Forna has won the Commonwealth Writers' Prize 2011 Best Book for her novel The Memory of Love (Bloomsbury). The judges described the novel as "a bold, deeply moving and accomplished novel which confirms her place among the most talented writers... Continue reading at The Bookseller
[ The Bookseller | 2011-05-23 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Mon, 23/05/2011 - 09:54 Amazon.com has hired publishing big hitter Laurence Kirshbaum to run its New York Publishing office. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-23 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 20/05/2011 - 07:10 Cornerstone has appointed Hodder deputy publisher Jocasta Hamilton as Hutchinson publishing director. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-20 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 17/05/2011 - 15:55 HarperCollins has won the contest for The Who guitarist Pete Townshend's memoirs, with final bids understood to have been received by the agent Ed Victor yesterday. Harper non-fiction publisher Carole Tonkinson bought... Continue reading at The Bookseller
[ The Bookseller | 2011-05-17 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 16/05/2011 - 09:06 The Bodley Head has acquired a title looking at the operation that searched for, and finally killed, Osama bin Laden, by al-Qaeda expert Peter Bergen. Publishing director Will Sulkin acquired UK and Commonwealth rights to... Continue reading at The Bookseller
[ The Bookseller | 2011-05-16 00:00:00 UTC ]
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Readers Digest has named Matthew Goldenberg general manager of Readersdigest.com. Goldenberg comes from Bloomberg, where he acted as managing editor and operations director at Bloomberg LP. At Readers Digest, Goldenberg will oversee digital operations and continue to push forward the brands... Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-12 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 12/05/2011 - 15:34 Random House UK's switch to the agency model this week could lead other publishers to follow suit, despite the Office of Fair Trading investigating ebook pricing. The publisher's switch on Tuesday meant it has around... Continue reading at The Bookseller
[ The Bookseller | 2011-05-12 00:00:00 UTC ]
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National Geographic won Magazine of the Year as well as Single Topic issue at the 2011 National Magazine Awards. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-10 00:00:00 UTC ]
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Written By: Graeme Neill and Charlotte Williams Publication Date: Tue, 10/05/2011 - 09:04 Random House has become the latest publisher to sign up to the agency terms with Apple, saying it wants to makes its ebooks available "to as many readers as possible". The move means that around 6,000... Continue reading at The Bookseller
[ The Bookseller | 2011-05-10 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Thu, 05/05/2011 - 15:40 Bertelsmann has acquired digital media agency Smashing Ideas, with the aim of beefing up Random House Inc's digital offerings. The terms of the acquisition were not made public. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-05 00:00:00 UTC ]
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Random House has acquired Smashing Ideas, a digital media agency, in an effort to strengthen its digital publishing side, the publisher said on Thursday. Continue reading at The New York Times
[ The New York Times | 2011-05-05 00:00:00 UTC ]
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