After Nielsen weathered severe backlash from networks following Thursday's surprise announcement to delay its national out-of-home measurement rollout--scheduled for this fall--until at least early 2021, the company has reversed course. This afternoon, Nielsen told networks it will go ahead with plans to integrate its OOH viewing data into the national TV currency this fall, which... Continue reading at 'AdWeek'
[ AdWeek | 2020-07-10 20:36:48 UTC ]
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Stocks that traded heavily or had substantial price changes Monday: Boeing, Nielsen fall; Alleghany, Anaplan rise Continue reading at ABC News
[ ABC News | 2022-03-21 21:37:31 UTC ]
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Nielsen Holdings has rejected an acquisition offer of roughly $15 billion from a private equity consortium, explaining that the deal "significantly undervalues" the measurement company. On Sunday night, Nielsen said its board of directors had determined not to proceed with an "unsolicited... Continue reading at AdWeek
[ AdWeek | 2022-03-21 01:43:07 UTC ]
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The NBCC Awards are the only awards in the U.S. chosen by book critics. Here are the winners for books published in 2021. Continue reading at Book Riot
[ Book Riot | 2022-03-18 15:45:58 UTC ]
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The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members? The post Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover... Continue reading at Digiday
[ Digiday | 2022-03-04 05:01:00 UTC ]
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Vivat Publishing's Julia Orlova says book publishers in Ukraine are providing digital books as part of their contribution to the war effort. The post Ukraine’s Julia Orlova: ‘A Reading Nation’ Under Attack appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-03-01 17:12:14 UTC ]
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Bill Livek announces departure amid growing industry interest in Nielsen competitors. Continue reading at Advertising Age
[ Advertising Age | 2022-03-01 00:04:04 UTC ]
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Today, the National Book Foundation announced its inaugural selected titles for its new Science + Literature program. Supported by a three-year $525,000 grant from the Alfred P. Sloan Foundation, the program recognizes three books each year and aims to foster an engaged understanding of science... Continue reading at Literrary Hub
[ Literrary Hub | 2022-02-09 16:51:29 UTC ]
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The 'imponderables of the pandemic' and staff shortages, organizers say, have left exhibitors unable to commit to Leipzig Book Fair. The post A Sudden Reversal: Leipzig Book Fair Is Canceled appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-02-09 14:04:44 UTC ]
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Just as many of the ugliest online fights begin these days, Brian "Box" Brown, an Eisner-winning illustrator and comic artist, sent a seemingly innocuous tweet. It read, in part, "my former regular freelance employer has let me know they'll be...Embracing NFTs 🙃 so...we had to part ways." The... Continue reading at Engadget
[ Engadget | 2022-02-08 21:00:47 UTC ]
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When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek
[ AdWeek | 2022-02-01 14:00:00 UTC ]
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The Maryland congressman reflects on his son's suicide and, days later, the insurrection at the Capitol. Continue reading at The Washington Post
[ The Washington Post | 2022-01-28 13:00:06 UTC ]
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Fast-growing digital media company Sinuate Media is pivoting its business model with pre-packaged marketing platforms to help small companies compete with bigger fish. Sinuate CEO and founder Leah Messina told Business First that the knowledge needed to use digital marketing tools has increased... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2022-01-27 23:14:12 UTC ]
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Despite some gaps in the BookScan data, it looks as though 2021 was a record year for the book industry, with many sectors setting annual records based on 42-week sales figures alone. Continue reading at The Bookseller
[ The Bookseller | 2022-01-22 09:59:44 UTC ]
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The government has decided not to change copyright exhaustion laws for the time being following a consultation which led to a campaign by the industry. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 03:06:52 UTC ]
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A highly respected and celebrated library leader, Ferriero was appointed by President Barack Obama and has served as Archivist since November 6, 2009, presiding over one of the most successful and consequential periods in the institution's history. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-14 05:00:00 UTC ]
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TheSkimm, Condé Nast, The Washington Post, Politico and Hearst have shifted reopenings to at least the end of the month and, in some cases, till March. The post Spiking omicron cases spell delays for publishers’ January RTO plans appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-01-13 05:01:00 UTC ]
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Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek
[ AdWeek | 2022-01-04 11:56:02 UTC ]
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Latest issue comes as Nielsen tries to rebuild confidence and launch next-generation system after losing MRC accreditation. Continue reading at Advertising Age
[ Advertising Age | 2021-12-22 21:33:06 UTC ]
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H.W. Brands tells the story of the era through the eyes of prominent patriots and loyalists. Continue reading at The Washington Post
[ The Washington Post | 2021-12-17 13:00:00 UTC ]
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Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix... Continue reading at AdWeek
[ AdWeek | 2021-12-16 22:30:00 UTC ]
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