After Nielsen weathered severe backlash from networks following Thursday's surprise announcement to delay its national out-of-home measurement rollout--scheduled for this fall--until at least early 2021, the company has reversed course. This afternoon, Nielsen told networks it will go ahead with plans to integrate its OOH viewing data into the national TV currency this fall, which... Continue reading at 'AdWeek'
[ AdWeek | 2020-07-10 20:36:48 UTC ]
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The 'imponderables of the pandemic' and staff shortages, organizers say, have left exhibitors unable to commit to Leipzig Book Fair. The post A Sudden Reversal: Leipzig Book Fair Is Canceled appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-02-09 14:04:44 UTC ]
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Just as many of the ugliest online fights begin these days, Brian "Box" Brown, an Eisner-winning illustrator and comic artist, sent a seemingly innocuous tweet. It read, in part, "my former regular freelance employer has let me know they'll be...Embracing NFTs đ so...we had to part ways." The... Continue reading at Engadget
[ Engadget | 2022-02-08 21:00:47 UTC ]
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When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek
[ AdWeek | 2022-02-01 14:00:00 UTC ]
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The Maryland congressman reflects on his son's suicide and, days later, the insurrection at the Capitol. Continue reading at The Washington Post
[ The Washington Post | 2022-01-28 13:00:06 UTC ]
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Fast-growing digital media company Sinuate Media is pivoting its business model with pre-packaged marketing platforms to help small companies compete with bigger fish. Sinuate CEO and founder Leah Messina told Business First that the knowledge needed to use digital marketing tools has increased... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2022-01-27 23:14:12 UTC ]
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Despite some gaps in the BookScan data, it looks as though 2021 was a record year for the book industry, with many sectors setting annual records based on 42-week sales figures alone. Continue reading at The Bookseller
[ The Bookseller | 2022-01-22 09:59:44 UTC ]
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The government has decided not to change copyright exhaustion laws for the time being following a consultation which led to a campaign by the industry. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 03:06:52 UTC ]
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A highly respected and celebrated library leader, Ferriero was appointed by President Barack Obama and has served as Archivist since November 6, 2009, presiding over one of the most successful and consequential periods in the institution's history. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-14 05:00:00 UTC ]
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TheSkimm, CondĂ© Nast, The Washington Post, Politico and Hearst have shifted reopenings to at least the end of the month and, in some cases, till March. The post Spiking omicron cases spell delays for publishersâ January RTO plans appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-01-13 05:01:00 UTC ]
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Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek
[ AdWeek | 2022-01-04 11:56:02 UTC ]
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Latest issue comes as Nielsen tries to rebuild confidence and launch next-generation system after losing MRC accreditation. Continue reading at Advertising Age
[ Advertising Age | 2021-12-22 21:33:06 UTC ]
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H.W. Brands tells the story of the era through the eyes of prominent patriots and loyalists. Continue reading at The Washington Post
[ The Washington Post | 2021-12-17 13:00:00 UTC ]
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Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix... Continue reading at AdWeek
[ AdWeek | 2021-12-16 22:30:00 UTC ]
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Charities Speakers for Schools and Book Clubs in Schools have teamed up with Andersen Press for the third National Teen Book Club and creative writing course for state school students, this time reading Sue Cheung's Chinglish. Continue reading at The Bookseller
[ The Bookseller | 2021-12-10 08:14:22 UTC ]
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Geographyâs role in wars and politics shows the world isnât âflat,â Tim Marshall writes. Continue reading at The Washington Post
[ The Washington Post | 2021-12-03 13:00:00 UTC ]
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Nielsen's 'Understanding the UK Audiobook Consumer' sees the format's growth moving steadily forward in the British market. The post Nielsenâs Look at Audiobooks in the United Kingdom: âCuriosity, Multitaskingâ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-11-30 09:15:28 UTC ]
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The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers. The post Future of TV Briefing: How the TV ad... Continue reading at Digiday
[ Digiday | 2021-11-24 05:01:00 UTC ]
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Delegates from 16 of UNESCO's World Book Capitals convened in Sharjah to explore the WBC network and what it can offer. The post At Sharjah: A UNESCO World Book Capital Network Meeting appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-11-22 19:44:51 UTC ]
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Here are the 2021 winners of the National Book Award across five different categories. Continue reading at Book Riot
[ Book Riot | 2021-11-18 12:21:03 UTC ]
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Tiya Miles won the nonfiction prize for âAll That She Carried.â The author Karen Tei Yamashita received a lifetime achievement award. Continue reading at The New York Times
[ The New York Times | 2021-11-18 02:46:50 UTC ]
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