After massive layoffs, Martha Stewart names a new ad sales chief

After swinging the ax on about 75 employees Thursday — several of them top executives in the advertising group — Martha Stewart Living Omnimedia has promoted Amy Wilkins to head of advertising, sales and marketing, the company said Friday.Ms. Wilkins, the publisher of Martha Stewart Weddings, becomes the top ad sales executive at the company.She assumes responsibilities that had been handled by Chief Revenue Officer Joseph Lagani, who left amid yesterday's cuts, according to a person familiar with the layoffs. Peter Medwid, the publisher of flagship publication Martha Stewart Living, has also left the company, this person said. No successor has been named yet.Lara Pasternak, VP-integrated sales, and Jess Hollander, VP-digital sales, also exited.The layoffs come just two months after Daniel Dienst joined the company as CEO. He is seen as a turnaround artist for the company, where broadcast and publishing revenues are on the decline. In the third quarter, for instance, publishing revenue fell 8.2% to $19.4 million while broadcast plummeted to $294,000 from $2.7 million after the company ended a broadcast agreement with Hallmark Channel.Despite the steep declines, Martha Stewart Living magazine was up 11.7% in ad pages through the third quarter compared with the period a year earlier, according to the Publishers Information Bureau. Martha Stewart Weddings, a quarterly, was up 8%.In a statement Friday, Mr. Dienst cited Martha Stewart Weddings' "record ad pages" this year.... Continue reading at 'Crains New York'

[ Crains New York | 2013-12-13 00:00:00 UTC ]
News tagged with: #publishing revenues #ad pages #keen eye #meredith corp

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How the NAACP’s Reggie Thomas Navigates Ad Sales and Event Sponsorships

A Q&A with the Folio: Association Media Summit panelist on the nuances of selling ads and event sponsorships for the non-profit association's for-profit magazine, The Crisis. The post How the NAACP’s Reggie Thomas Navigates Ad Sales and Event Sponsorships appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-02-24 00:00:00 UTC ]
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How Martha Stewart Living Has Continued to Thrive for the Past 26 Years

Martha Stewart has always been on top of trends, often setting them herself. Before she became a social media star (and landed a show with Snoop Dogg) she was known as a pioneer in the print magazine business. Her publication, Martha Stewart Living, has been on stands for 26 years and it's... Continue reading at AdWeek

[ AdWeek | 2017-01-26 00:00:00 UTC ]
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For Martha Stewart Living, Print is ‘A Good Thing’

A Q&A with EIC Elizabeth Graves on her first year on the job and the state of magazine media. The post For Martha Stewart Living, Print is ‘A Good Thing’ appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-01-25 00:00:00 UTC ]
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Staff Pick: 'Names on the Land' by George Stewart

Reviews editor Everett Jones recommends 'Names on the Land' by George Stewart which celebrates the history and diverse nature of place-naming in the U.S. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-20 00:00:00 UTC ]
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Norton Names Steven Pace Director of Trade Sales

Steven Pace, the sales director at Workman, will join W. W. Norton on January 2 as its new director of trade sales, replacing longtime v-p and trade sales director William F. Russin. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-14 00:00:00 UTC ]
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A New Editor-in-Chief at Texas Monthly Following Sale

Longtime Editor Brian Sweany is replaced by Alcalde Magazine's Tim Taliaferro. The post A New Editor-in-Chief at Texas Monthly Following Sale appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-12-01 00:00:00 UTC ]
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Rodale Names Beth Buehler Chief Operating Officer

Additionally, Women's Health publisher Laura Frerer-Schmidt promoted to oversee corporate sales. The post Rodale Names Beth Buehler Chief Operating Officer appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-09-09 00:00:00 UTC ]
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Joanna Coles Named Hearst Magazines Chief Content Officer

Michele Promaulayko returns to take the reins at Cosmopolitan and Seventeen. The post Joanna Coles Named Hearst Magazines Chief Content Officer appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-09-06 00:00:00 UTC ]
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Why Martha Stewart Doesn't Feel Sorry for Media Companies

Martha Stewart is a busy person. When Ad Age spoke with her by phone Monday, she was in Chicago to tape a segment on Steve Harvey's talk show, pegged to her new book about vegetables.Ms. Stewart is the founder of Martha Stewart Living Omnimedia, which publishes brands like Martha Stewart Living... Continue reading at Advertising Age

[ Advertising Age | 2016-08-30 00:00:00 UTC ]
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Facebook Seizes Header Bidding to Challenge Google in Programmatic Ad Sales

A digital advertising battle royale is taking shape, as Facebook appears to be moving forward with plans to compete against Google for programmatic ad dollars that have historically been dominated by the search giant.Facebook has a simple strategy: bring advertiser demand from the Facebook... Continue reading at Advertising Age

[ Advertising Age | 2016-08-25 00:00:00 UTC ]
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Bloomberg Media Names New Global Chief Revenue Officer

Publishing vet Keith Grossman has had a busy few years. Just over two years ago, the Condé Nast alum left a more than decade-long career at Wired to join Bloomberg as publisher of Bloomberg Digital and Digital Products. Last fall, he was promoted to Bloomberg Media's U.S. head of sales. And as... Continue reading at AdWeek

[ AdWeek | 2016-08-10 00:00:00 UTC ]
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News Corp. Misses Estimates as Ad Sales Decline

News Corp., the Wall Street Journal and New York Post publisher controlled by billionaire Rupert Murdoch, reported fiscal fourth-quarter profit that missed analysts' estimates as a decline in ad sales outweighed an increase in digital revenue in its real estate business.Earnings, excluding some... Continue reading at Advertising Age

[ Advertising Age | 2016-08-09 00:00:00 UTC ]
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Gordon Named VP of Education Sales at PRH

Brent Gordon, who was most recently senior v-p of sales for global education at Wiley, is stepping into the newly created role of v-p of education sales and strategy at Penguin Random House. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-28 00:00:00 UTC ]
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Mark Bernardi Named Dark Horse V-P of Book Trade, Digital Sales

Bernardi succeeds longtime Dark Horse book trade executive Michael Martens, who is retiring after 22 years, and will takeover in time for the American Library Association meeting in Orlando, Florida. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-21 00:00:00 UTC ]
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Abrams Dropping Stewart, Tabori & Chang Name

Beginning with this fall’s list Abrams will phase out the name of its Stewart, Tabori & Chang imprint and publish all titles under the Abrams banner. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-04 00:00:00 UTC ]
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Norton Names Curry to New Sales and Marketing Post

The publisher has created a new position--v-p of trade sales and marketing--and appointed senior editor Brendan Curry to the post. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-29 00:00:00 UTC ]
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Playboy's Sales Pitch to This Whiskey Brand Included a Shot of Instagram Ads

If you visit Playboy.com between now and St. Patrick's Day (March 17), you'll see ads for Tullamore D.E.W., the blended Irish whiskey. Then, if you jump onto Instagram, you'll be retargeted with a 30-second video commercial from the same marketer.   Such retargeting isn't at all new, but... Continue reading at AdWeek

[ AdWeek | 2016-03-08 00:00:00 UTC ]
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Facebook Just Added Data to Help Brands See If They're Driving Offline Sales

Facebook Atlas, the social platform's ad server that extends far beyond its own site and apps, is getting a few noteworthy updates today.  The Menlo Park, Calif.-based company is announcing Offline Actions, which lets Atlas-using marketers upload their own point-of-sale data and view it... Continue reading at AdWeek

[ AdWeek | 2016-03-07 00:00:00 UTC ]
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Publishers Association Names New Chief Exec

Stephen Lotinga will succeed Richard Mollet as chief executive of the U.K.-based advocacy group for publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-05 00:00:00 UTC ]
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Lost My Name reaches 1m sales

London-based digital start-up Lost My Name has said worldwide sales of its personalised picture book have reached 1m copies. Continue reading at The Bookseller

[ The Bookseller | 2015-12-03 00:00:00 UTC ]
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