Advertising: Tales of Reading in Reintroducing a Color Device

Barnes & Noble’s advertising campaign for the Nook Color, an e-reading tablet, features no company stores in the ads, a nod to changes in the publishing industry. Continue reading at 'The New York Times'

[ The New York Times | 2011-04-25 00:00:00 UTC ]
News tagged with: #nook color #publishing industry

Other Publishing stories related to: 'Advertising: Tales of Reading in Reintroducing a Color Device'


New Sony devices about to launch?

Written By: Graeme Neill Publication Date: Tue, 02/08/2011 - 09:01 Sony has listed its ebook readers as out of stock on its website, raising speculation it could be on the verge of launching a new digital device. read more Continue reading at The Bookseller

[ The Bookseller | 2011-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook readers #digital device


Meredith Guarantees Print ROI for Select Advertisers

Meredith Corp.--publisher of titles such as Better Homes & Gardens and Ladies Home Journal--has introduced The Meredith Engagement Dividend, a product that offers advertisers guaranteed sales for their investment in Meredith magazines. Participation requires a 12-month advertising commitment... Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #select advertisers #meredith corp #homes gardens #meredith magazines


Rebuck urges more space for Quick Reads

Written By: Graeme Neill Publication Date: Fri, 22/07/2011 - 08:34 Random House c.e.o. Dame Gail Rebuck has urged retailers to devote shelf space to the Galaxy Quick Reads promotion, as its 2012 line-up of authors is revealed. read more Continue reading at The Bookseller

[ The Bookseller | 2011-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rebuck urges #quick reads #urged retailers


Daunt reintroduces centralised buying at Waterstone's

Written By: Graeme Neill and Lisa Campbell Publication Date: Thu, 21/07/2011 - 15:58 Waterstone's is reintroducing central buying for both new books and replenishment but m.d. James Daunt insisted store staff would be able to order the books they want, when they want. Managing director James... Continue reading at The Bookseller

[ The Bookseller | 2011-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #graeme neill #brought forward #story set #print version #friday morning


Summer Reading scheme "critical" for children's literacy

Written By: Benedicte Page Publication Date: Mon, 18/07/2011 - 15:00 The Reading Agency director Miranda McKearney has called for the annual Summer Reading Challenge, which launches its 2011 run today (18th July), to be on every head teacher's school improvement plan. read more Continue reading at The Bookseller

[ The Bookseller | 2011-07-18 00:00:00 UTC ]
More news stories like this |


Zinio Announces Availability on All Android Devices with Free Mags for Users

After debuting on the Android 3.0 Honeycomb platform for tablets last month, the Zinio digital newsstand is now universally available on all Android devices. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #android devices


Fragmentation threat to Summer Reading scheme

Written By: Benedicte Page Publication Date: Wed, 13/07/2011 - 15:35 The Reading Agency has warned library service cutbacks could challenge its Summer Reading Campaign, as it revealed 97% of library authorities will participate in this year's scheme. It will be launched on Monday at the House... Continue reading at The Bookseller

[ The Bookseller | 2011-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading agency #library authorities #local authorities


Just The News That's Fit to Read: Summify Launches an iPhone App

Sometimes keeping up with the Internet can seem like an endless assignment. The tweets and Facebook posts scroll infinitely, the email piles up, and news sites and blogs publish around the clock. That's why Summify seems so different. Continue reading at AllThingsD

[ AllThingsD | 2011-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news sites #iphone app


Fool's tale to Bloomsbury

Written By: Benedicte Page Publication Date: Tue, 05/07/2011 - 14:43 Bloomsbury fiction editorial director Helen Garnons-Williams has bought world rights in a “wildly original, devastating and funny” debut novel, The Gamal by Ciarán Collins. The tale is narrated by Charlie, the “gamal” -... Continue reading at The Bookseller

[ The Bookseller | 2011-07-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #unforgettable story #funny debut #dark heart


Tony Blair picks Trotsky biography among his Desert Island Reads

Written By: Graeme Neill Publication Date: Fri, 24/06/2011 - 11:46 Former Prime Minister Tony Blair has demonstrated an affinity with political outsiders, fantasy worlds and religious prophets as he revealed his choice of favourite books for a new magazine. read more Continue reading at The Bookseller

[ The Bookseller | 2011-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fantasy worlds #favourite books


Internet Advertising Hits Record $7.3 Billion in First Quarter

Internet advertising in the U.S. totaled $7.3 billion in the U.S. in the first quarter of 2011, up 23 percent over the same period in 2010 and set the highest first quarter level ever for the industry, according to the Interactive Advertising Bureau. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-26 00:00:00 UTC ]
More news stories like this |


Nook Color Does Hulu Too With This Hack

Say goodbye to using your nook Color for means of study or reading books now Hulu is streamable. Continue reading at PC World

[ PC World | 2011-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nook color #reading books


Hearst Partner With Pictela’s IAB Portrait Advertising

After a successful initial partnership with Pictela with the OPA Push Down advertising unit, Hearst has decided to give Pictela’s Interactive Advertising Bureau (IAB) Portrait technology a try. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-11 00:00:00 UTC ]
More news stories like this |


The Media Equation: Now to Sell Advertisers on Tablets

Magazine publishers are making plans to be part of, rather than run over by, the digital revolution. Continue reading at The New York Times

[ The New York Times | 2011-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media equation #sell advertisers #magazine publishers #making plans #digital revolution


You're Next voted best R&J Spring Read

Written By: Lisa Campbell Publication Date: Wed, 04/05/2011 - 15:53 WH Smith customers have voted You’re Next by Gregg Hurwitz as the best read from Richard and Judy’s Spring Book Club titles. The thriller, published by Sphere, came top of an online poll asking readers to judge which of the... Continue reading at The Bookseller

[ The Bookseller | 2011-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gregg hurwitz #online poll #chain retailers


NOOK Color Reader Looks to Become Tablet Competitor

Barnes & Noble Inc. is stepping up their e-reader offering, upping the NOOK Color experience to rival those of tablet computers like the iPad and Motorola Xoom. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #tablet computers #motorola xoom


With Update, Barnes & Noble's Nook Color Gets More Tablet-Like [Mobilized]

A free update is bringing the ability to install various paid and free Android apps, though only those that Barnes & Noble approves. The new software also offers improved browsing, the Froyo version of Android and support for video content within books. Even with the update, the Nook Color... Continue reading at AllThingsD

[ AllThingsD | 2011-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #android tablets #barnes noble #nook color #video content


ABC Board Changes Advertising Requirement for Digital Magazines

Recognizing the fluid state of digital magazine publishing, the ABC board of directors has just modified a key requirement for qualifying a "replica" digital edition. Advertising in the print and digital editions no longer needs to be identical. The board's vote at their mid-March meeting was... Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital magazines #digital edition #digital editions


"Audacious" earthquake tale to Bloomsbury

Written By: Charlotte Williams Publication Date: Fri, 18/03/2011 - 10:18 Bloomsbury has bought a novel about a boy trapped in a collapsed building in the aftermath of the Haiti earthquake. In Darkness by Nick Lake, children's editorial director at HarperCollins, will be published in both adult... Continue reading at The Bookseller

[ The Bookseller | 2011-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nick lake


Data Shot: Condé Nast Boasts Most Individual Advertisers in 2010

Hearst was the 2010 group publisher's ad-page champ according to FOLIO: sister site minonline, while Condé Nast had the largest number of individual brand advertisers across five major consumer publishers, according to data from MagazineRadar. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #data shot #ad-page champ