Alternative measurement providers will mainly play the role of understudy to Nielsen’s measurements, but some advertisers will adopt them as primary currencies for individual campaigns and targeted ad buys. The post Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’ in this year’s upfront negotiations appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2022-01-31 05:01:00 UTC ]
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Nielsen Book has joined forces with library and information association CILIP to sponsor its reading campaign alongside National Libraries Week in a new two-year partnership. Continue reading at The Bookseller
[ The Bookseller | 2019-07-16 17:15:51 UTC ]
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The author reflects on “Three Women,” which was the result of countless interviews and a cross-country drive in an RV. Continue reading at The Washington Post
[ The Washington Post | 2019-07-03 12:54:00 UTC ]
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#female desire
Andersen Press is working with animation studio Factory on a new TV series of David McKee’s Elmer series of picture books. Continue reading at The Bookseller
[ The Bookseller | 2019-07-02 03:37:11 UTC ]
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At the Cannes Lions International Festival of Creativity, Ad Age sat down with some of the brightest minds in advertising and marketing to discuss some of the bravest and most talked about ideas of this year, some of which also scored big Lions last week. One of the most celebrated campaigns... Continue reading at Advertising Age
[ Advertising Age | 2019-06-24 17:00:00 UTC ]
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Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera,... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 05:00:00 UTC ]
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Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera,... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 05:00:00 UTC ]
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#smart tvs
#nbc universal
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As digital media penetration reaches near-universal status, digital advertising revenues around the world, including in the U.S., are anticipated to slow by several percentage points compared to years past, according to Magna Global's newest advertising forecast. The report from IPG Mediabrands'... Continue reading at AdWeek
[ AdWeek | 2019-06-17 01:00:56 UTC ]
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#years past
Roku is releasing a new measurement tool Wednesday intended to show advertisers how many more people they could reach by shifting budgets from TV to over-the-top, or streaming internet TV. “We’re working with partners, helping them understand and quantify how much viewing is moving from linear... Continue reading at Advertising Age
[ Advertising Age | 2019-05-22 13:00:00 UTC ]
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#similar results
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Houghton Mifflin Harcourt Books & Media has started Fast Track, a program aimed at helping independent booksellers set up direct order accounts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-22 04:00:00 UTC ]
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Bloomberg’s goal to turn TicToc, its 24/7 news brand, into a fully fledged media network is taking shape. Launched on Twitter December 2017, Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-05-21 18:30:13 UTC ]
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"The mission is to live across all platforms that make up someone’s daily news diet," said Jean Ellen Cowgill, md of TicToc. The post Bloomberg’s TicToc plans to launch on OTT streaming services this year appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-21 04:01:14 UTC ]
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The themes of the 2019 Digital Content NewFronts all felt very familiar: Digital publishers spoke profusely about brand safety, original programming and scale. They are the same themes that will likely dominate the upfronts later this month, when TV networks pitch their new programming and ad... Continue reading at Advertising Age
[ Advertising Age | 2019-05-04 00:00:00 UTC ]
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YouTube CEO Susan Wojcicki at the YouTube Brandcast 2018 presentation at Radio City Music Hall on May 3, 2018 in New York City. Credit: Taylor Hill/FilmMagicMark your calendars: TV networks and digital publishers are gearing up to make their annual pitches to media buyers and marketers in their... Continue reading at Advertising Age
[ Advertising Age | 2019-02-20 00:00:00 UTC ]
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Waterstones is to split its centralised buying functions into two roles, aimed at resolving the disconnect between what is ordered by the chain and what is then sold through. Continue reading at The Bookseller
[ The Bookseller | 2019-02-05 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayTribune Media Co. reportedly has a... Continue reading at Advertising Age
[ Advertising Age | 2018-12-03 00:00:00 UTC ]
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Johnston Press plans to file for administration with its assets then immediately sold to its lenders. Continue reading at BBC News
[ BBC News | 2018-11-17 00:00:00 UTC ]
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The 161-year-old newspaper publisher has hired its first-ever national ad sales vp in a bid to boost digital ad revenue. The post How McClatchy plans to pursue national advertisers’ digital budgets appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-15 00:00:00 UTC ]
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The first episode of the My Brilliant Friend TV adaptation will broadcast in the UK on Sky Atlantic on 19th November. Continue reading at The Bookseller
[ The Bookseller | 2018-11-07 00:00:00 UTC ]
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Adweek recently caught up with BuzzFeed CEO Jonah Peretti and chief revenue officer Lee Brown about the state of the digital publisher, the challenges of a changing industry and where they see the company in the years ahead. We also chatted with them about the evolution of Tasty in the three... Continue reading at AdWeek
[ AdWeek | 2018-08-21 00:00:00 UTC ]
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Publishers including BuzzFeed, Group Nine and Business Insider are investing in third-party measurement to add legitimacy to their video audiences. The post Aiming for TV dollars, digital publishers adopt Nielsen’s Digital Content Ratings appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-30 00:00:00 UTC ]
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#business insider
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