Advertising on the websites of premium publishers, such as The New York Times and Hearst properties, is three times as effective as it is on those of nonpremium publishers at boosting brand favorability and making users more likely to recommend products or services, according to a study by comScore. The study, released today, examined the online display campaigns of 15 large brands to compare advertising inventory and brand lift between premium publishers and all other publishers. The study included household goods, auto, consumer electronics and telecom brands. The publishers that were part of the study were all part of Digital Content Next, a trade group formerly known as the Online Publishers Association that includes dozens of the best-known publications including The New York Times, ABC, NPR and Condé Nast. "This outsized mid-funnel performance is of particular significance for the large consumer brands that drive the majority of digital ad spending," wrote Andrew Lipsman, the author of the report. "These brands will tend to have already established high brand awareness and therefore prefer to focus more on influencing how consumers feel about the brand so that they are more likely to purchase that brand when they are in the market to do so." ComScore said the boost in favorability could partially be a result of better viewability rates on premium websites—50 percent compared with 45 percent for non-DCN publishers. The study found that premium publishers also... Continue reading at 'AdWeek'
[ AdWeek | 2016-07-15 00:00:00 UTC ]
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Two of Lithuania's most prominent publishing figures are optimistic about the future. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-23 00:00:00 UTC ]
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The director of Tyto Alba describes what her house and other publishers are up to. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-23 00:00:00 UTC ]
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Andrew Franklin, m.d. of Profile Books, gives a publisher's perspective on the topic of author pay. Continue reading at The Bookseller
[ The Bookseller | 2018-03-03 00:00:00 UTC ]
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The IPBA has released a 9-point outline for hybrid publishers with author-subsidized business models to operate reputably and maintain quality standards. The post Nine Criteria for Hybrid Publishing from the Independent Book Publishers Association appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-02-26 00:00:00 UTC ]
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One publishing company has taken up a challenge to put out only books by female authors this year. Continue reading at BBC News
[ BBC News | 2018-02-15 00:00:00 UTC ]
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A remarkable tale of the importance of education by Tara Westover is destined for big things, predicts Caroline Sanderson. Continue reading at The Bookseller
[ The Bookseller | 2018-02-06 00:00:00 UTC ]
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The disappearing messages app is stepping up efforts to curry favor with publishers as Facebook deprioritizes them. The post As Facebook retreats from publishers, Snapchat is rolling out a publisher charm offensive appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-19 00:00:00 UTC ]
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An audience development head said Facebook reps advised the publisher to rely less on Facebook than it has in the past. The post Facebook will ‘completely deprioritize publishers’: Confessions of a publisher audience development head appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-04 00:00:00 UTC ]
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Vice: Vice Media suspended President Andrew Creighton and Chief Digital Officer Mike Germano as it probes harassment complaints about them, Bloomberg News reports.Out: Patrick Scissons is out as KBS' global chief creative officer, after a year marked by high-profile departures from the agency,... Continue reading at Advertising Age
[ Advertising Age | 2018-01-03 00:00:00 UTC ]
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Both Domino and Seventeen look beyond their pages to interact with audiences. The post On-Brand, Off-Page: Magazine Brands Aim to Build Social Communities appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-12-05 00:00:00 UTC ]
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Publishers, librarians, and digital leaders gathered in San Francisco last week for the W3C Publishing Summit. Participants stressed the pressing need for a common digital standard and looked to the future of digital publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-13 00:00:00 UTC ]
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Defending freedom to publish, Frankfurt's CEO Talk featured Simon & Schuster CEO Carolyn Reidy and Albin Michel VP Guillaume Dervieux. The post Frankfurt CEO Talk: Defending Freedom to Publish and Role of Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-12 00:00:00 UTC ]
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Publications on Shaanxi regional culture and history—such as "A Comprehensive History of Shaanxi" are a niche segment at SNUGPH. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-22 00:00:00 UTC ]
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Top-tier Chinese universities—namely Peking University, Shanghai Jiaotong University, Tsinghua University, and Zhejiang University—lead the pack in science, technology, engineering, and mathematics research. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-22 00:00:00 UTC ]
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'Wearing the stigma of the former communist regime,' says the FEP's Henrique Mota, a single state-owned publisher may control all of Romania's textbooks. The post Freedom to Publish: FEP’s Mota Warns Romania May Allow Only One State Textbook Publisher appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-08-28 00:00:00 UTC ]
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Kadokawa Shoten is a well-established Japanese publisher of books, Mangas and Manga magazines. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-25 00:00:00 UTC ]
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Shinchosha Publishing Company was founded in 1896 and publishes general literature, fiction, nonfiction, fine arts, philosophy and dictionaries as well as manga. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-25 00:00:00 UTC ]
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Shueisha is a major publisher in Japan and the largest manga publisher in the world with a market share in Japan of 30%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-25 00:00:00 UTC ]
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Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: Social media video advertising. It's been in the news a lot in the last 24 hours, with a few different developments of note to anyone keeping... Continue reading at Advertising Age
[ Advertising Age | 2017-08-18 00:00:00 UTC ]
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The Houston-based energy industry publisher makes its first major move since last year's management buyout. The post Gulf Publishing Co. Acquires Century-Old Oildom Publishing appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-05-03 00:00:00 UTC ]
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