Adobe has named Stagwell as its global lead for creative campaigns and social content for its Digital Media (DMe) business, while the software giant picked Dentsu Creative as its lead global scaled creative and content agency for DMe. Adobe's Digital Media business provides tools and solutions that enable individuals and businesses to create, publish, promote,... Continue reading at 'AdWeek'
[ AdWeek | 2024-10-01 12:00:00 UTC ]
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Canada’s Prescient Innovation plans to launch an e-bookstore that uses blockchain, and Italy’s Bookabook sees growth with its crowdfunding model. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-27 04:00:00 UTC ]
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There’s an old saying in screenwriting: If you want to reveal the truth of a character, dial up the pressure and force him or her to make a choice. Well, it seems a choice is being forced upon our industry, and I think it’s a great thing. A recent Forrester report, “The Cost of Creativity,”... Continue reading at Advertising Age
[ Advertising Age | 2019-09-26 07:00:00 UTC ]
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Sceptre will publish a new book from David Mitchell in June 2020 as part of a "global publishing event"—six years after his last full-length novel The Bone Clocks (Sceptre). Continue reading at The Bookseller
[ The Bookseller | 2019-09-26 03:23:29 UTC ]
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Chris Duffey, senior strategic development manager at Adobe, will deliver the Creative Keynote at FutureBook Live. Continue reading at The Bookseller
[ The Bookseller | 2019-09-25 16:19:02 UTC ]
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Employees at ad agencies, tech companies and brands skipped work today to join the Global Climate Strike, a protest of government and corporate inaction on climate change. Today's strike, scheduled just ahead of the U.N. Climate Action Summit in New York, is the third event in a series of... Continue reading at Advertising Age
[ Advertising Age | 2019-09-20 22:10:02 UTC ]
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[caption id="attachment_171101" align="alignright" width="150"] Luise Stauss[/caption] The Atlantic named Luise Stauss as its first director of photography this week. Stauss, who will be joining the recently-expanded art team led by creative director Peter Mendelsund, will be based out of The... Continue reading at Folio Magazine
[ Folio Magazine | 2019-09-12 20:19:23 UTC ]
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The author of ‘They Don’t Teach Corporate in College’ reflects on what she’s learned from almost getting fired twice to building a successful consultancy. Fifteen years ago, I was a twenty-something living in New York, who had narrowly survived my first two jobs in the professional world. I’d... Continue reading at Fast Company
[ Fast Company | 2019-09-11 12:00:43 UTC ]
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The author’s ninth novel deals with climate change and human migration — but it’s not homework. Continue reading at The Washington Post
[ The Washington Post | 2019-09-08 19:44:11 UTC ]
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Publicist and debut children's author Liz Hyder calls on publishers to be more vocal about the negative impacts of creative writing being sidelined by the current education system. Continue reading at The Bookseller
[ The Bookseller | 2019-09-08 17:32:31 UTC ]
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J2 Global Acquires BabyCenter In case you missed it: late last week, Johnson & Johnson sold BabyCenter—the online parenting and pregnancy resource that claims to reach "7 in 10 new and expectant moms in the U.S." across its website, newsletters, social media channels and apps—to Everyday... Continue reading at Folio Magazine
[ Folio Magazine | 2019-09-06 18:12:01 UTC ]
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Amanda Little meets the people working to make sure the world doesn’t go hungry. Continue reading at The Washington Post
[ The Washington Post | 2019-08-30 12:21:33 UTC ]
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[caption id="attachment_170049" align="alignright" width="150"] Alisa Leonard[/caption] The Atlantic expanded its marketing and editorial teams this week with three new hires. Alisa Leonard is taking on the role of head of global marketing and will be tasked with leading the brand’s marketing... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-22 14:30:23 UTC ]
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Reporting US$2.62 billion in 2018 revenue, China's sprawling Phoenix Publishing & Media already has deals in 30 countries and wants to get only bigger. The post Beijing International Book Fair: Phoenix Publishing’s Global Strategy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-08-22 14:12:23 UTC ]
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After months of negotiations, the two companies could not reach a deal for further cooperation over the comic book character. This could affect the future of the Avengers. Continue reading at The New York Times
[ The New York Times | 2019-08-21 23:10:08 UTC ]
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Malaka Gharib, the author of the coming-of-age graphic memoir “I Was Their American Dream,” shares her tips. Continue reading at The New York Times
[ The New York Times | 2019-08-21 16:56:03 UTC ]
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Celebrated British writer and cultural critic Olivia Laing has been widely praised for her decision to split her James Tate Black award winnings with her fellow shortlisted authors. “I said in Crudo that competition has no place in art and I meant it,” Laing told the gathered crowd upon... Continue reading at Literrary Hub
[ Literrary Hub | 2019-08-19 15:39:24 UTC ]
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The magazine company has run over 200 global campaign over the last year from its centralized team of 26 people, based in London. The post 1 year in, Hearst Digital Media’s revamped global ad team doubled its revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-08-14 04:01:54 UTC ]
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Unicorn Publishing Group (UPG) has struck a global sales and distribution deal with Royal Museums Greenwich for the organisation’s publishing programme. Continue reading at The Bookseller
[ The Bookseller | 2019-08-13 04:27:24 UTC ]
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Cisco has added Dentsu Aegis Network's Isobar to its roster of agencies, naming it digital marketing innovation agency of record (say that 10 times fast). Under the partnership, Isobar has signed onto a one-year retainer contract with the IT, professional networking and cybersecurity solutions... Continue reading at Advertising Age
[ Advertising Age | 2019-08-06 18:07:06 UTC ]
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