Adobe is buying Auditude, an online video ad-platform. The deal lets Adobe monetize its video publishing tools, according to ZDNet, by integrating Auditudes ad server with its digital marketing. The deal is the latest move into web advertising from Adobe, which was previously known for its software applications such as Flash and Dreamweaver. In January this year Adobe bought data-management firm Demdex, as reported in Adweek. The deal marked a clear step towards monetizing Adobe products through online marketing. Demdex helps advertisers and publishers make better sense of their audience data for ad campaigns. In 2009 Adobe also paid $1.8 billion for the web analytics firm Omniture. Adobe vice president Todd Teresi says that purchase was the first clear sign that the company intended to diversify into digital marketing. We signaled our interest in the marketing side of the content equation when we purchased Omniture, Teresi told MediaPost. That product, Adobe Digital Marketing Suite, is now a core offering for Adobe. Adobe senior vice president David Wadhwani says Auditude will be a key monetization tool for Adobe. "Premium video publishers want to capitalize on the foundational shift to digital, he said in a statement. Adobe can now offer an unparalleled platform for authoring, distributing, analyzing and monetizing digital video experiences." The financial details of the deal have not been disclosed. But VentureBeat reports that Adobe paid close to $120 million... Continue reading at 'AdWeek'
[ AdWeek | 2011-11-02 00:00:00 UTC ]
News tagged with:
#marketing side
#financial details
#$120 million
#sources familiar
Fourth Estate has acquired a new erotica title from Nikki Gemmell, whose book, The Bride Stripped... Continue reading at The Bookseller
[ The Bookseller | 2012-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fourth estate
If you've been looking for a way to make publishing for the iPad much easier and erase the coding headaches, Adobe is looking to oblige. The software company has announced that its Digital Publishing Suite (DPS) Single Edition is now part of the Creative Cloud software collection. Not familiar... Continue reading at Engadget
[ Engadget | 2012-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#software company
#make publishing
#finishing touches
SAN JOSE, Calif. — Sept. 19, 2012 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced the latest addition to Adobe® Creative Cloud™ — Adobe Digital Publishing Suite (DPS), Single Edition. DPS, Si ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#san jose
#latest addition
After crossing the 20 million user threshold last week, On Friday, the social magazine Flipboard is looking to capture the imagination of brands by elevating tablet advertising. To that end, Flipboard has unveiled a new digital magazine-like ad treatment for Levi's, which blends elements of... Continue reading at AdWeek
[ AdWeek | 2012-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#shopping cart
#social networks
#recent comments
#daily telegraph
Pan Macmillan has acquired two novels from Lulu Taylor, previously published by Arrow.... Continue reading at The Bookseller
[ The Bookseller | 2012-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pan mac
#pan macmillan
#previously published
Tesco has bought digital book platform Mobcast for £4.5m in a bid to strengthen its digital... Continue reading at The Bookseller
[ The Bookseller | 2012-09-04 00:00:00 UTC ]
More news stories like this |
The battle to keep online advertising yields and returns high in a market of infinite volume and little scarcity rages on. But some publishers are deciding that it's not their fellow broadcasters, magazines and newspaper who are the problem but t ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#french publishers
#fighting back
Razorbill, the teenage imprint of Penguin Children's, has done the first English language... Continue reading at The Bookseller
[ The Bookseller | 2012-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#penguin children
#english language
Kobo is to up the level of royalties self-published authors earn on its Writing Life platform by... Continue reading at The Bookseller
[ The Bookseller | 2012-08-24 00:00:00 UTC ]
More news stories like this |
In its first frontlist deal with agency Conville & Walsh, US digital publisher Open Road has... Continue reading at The Bookseller
[ The Bookseller | 2012-08-20 00:00:00 UTC ]
More news stories like this |
Walker Books Group has acquired global rights in YA title The Strange and Beautiful Sorrows of... Continue reading at The Bookseller
[ The Bookseller | 2012-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ya title
Early this week news broke that Google is acquiring the venerable guidebook publisher Frommers. That comes on the heels of the search giant's eye-opening deal to purchase Zagat last year. It can't be that Sergey and Larry just like to travel. Rather it seems clear that Google has a plan to... Continue reading at AdWeek
[ AdWeek | 2012-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#search giant
John Wiley & Sons work to sell off unwanted assets as Google makes its foray into the publishing industry. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#travel guides
#google makes
#publishing industry
Twitter cofounders Biz Stone and Evan Williams today offered a preview of Medium, their new publishing platform. Medium is at heart a blogging service, although right now it's only open to a select few authors. The posts are organized into "collections" that use different layouts depending on... Continue reading at Fast Company
[ Fast Company | 2012-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#make money
#blogging platform
Google has bought the travel brand Frommer's from John Wiley & Son, in a move that sees... Continue reading at The Bookseller
[ The Bookseller | 2012-08-13 00:00:00 UTC ]
More news stories like this |
Head of Zeus has acquired eight novels in the Donovan Creed series by Kindle millionaire John... Continue reading at The Bookseller
[ The Bookseller | 2012-08-10 00:00:00 UTC ]
More news stories like this |
Century has acquired a memoir by Carole White, co-founder of Premier Model Management, which has... Continue reading at The Bookseller
[ The Bookseller | 2012-08-03 00:00:00 UTC ]
More news stories like this |
Hodder & Stoughton has acquired two-book YA series The Hundred, written by debut author Kass... Continue reading at The Bookseller
[ The Bookseller | 2012-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hodder stoughton
Head of Zeus has acquired a debut fantasy novel by British author, A J Smith. Commissioning... Continue reading at The Bookseller
[ The Bookseller | 2012-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#debut fantasy
#british author
The parent company of Penguin Books, Pearson, has bought one of the biggest self-publishing companies, Author Solutions Inc (ASI). Continue reading at BBC News
[ BBC News | 2012-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#penguin buys
#penguin books
#author solutions