Adapting to Market Demands and Trends at Imago

Project-wise, Imago is now approaching pre-pandemic levels, says president and CEO Howard Musk. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2023-07-21 04:00:00 UTC ]

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Romance Set in the Book World: Is It Just Me, or Is It a Trend?

Books about books have always been super popular, but there are a lot of romance novels set in the publishing world in 2022. Continue reading at Book Riot

[ Book Riot | 2022-04-29 10:34:00 UTC ]
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Longtime Publishing Marketing Executive Maryann Palumbo Dies at 75

Maryann Palumbo, who rose to become v-p and director of advertising, promotion, and publicity at New American Library, died April 3. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-27 04:00:00 UTC ]
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Marketing: A Social Media ‘Read-Along’ With HarperCollins

Today's release of Don Winslow's 'City on Fire' opens a social-media 'read-along' project for HarperCollins and Tandem Collective. The post Marketing: A Social Media ‘Read-Along’ With HarperCollins appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-26 19:29:53 UTC ]
More news stories like this | All news stories tagged with: #harpercollins #tandem collective #don winslow #post marketing

Roku opens up more advertising data for marketing mix modeling to better compete with traditional TV

Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos MMA, IRI and Nielsen — to provide data breaking down creative types, dayparts and ZIP code-level impressions. The post Roku opens up more advertising data for marketing mix modeling to better compete with... Continue reading at Digiday

[ Digiday | 2022-04-25 04:01:00 UTC ]
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How the Book Industry Turns Its Own Racism into a Marketable Product

The failure of progressive change in contemporary book publishing is so total that there is now a whole string of books about the failure of progressive change in contemporary book publishing, often backed enthusiastically by big corporate publishers, in an elaborate circuit of denial and... Continue reading at Literrary Hub

[ Literrary Hub | 2022-04-20 08:55:05 UTC ]
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8 of the Best Audiobook Adaptations of Graphic Novels

Audiobook adaptations of comics, like The Sandman by Neil Gaiman, often come with a full cast and offer a whole new perspective on the story. Continue reading at Book Riot

[ Book Riot | 2022-04-19 10:33:00 UTC ]
More news stories like this | All news stories tagged with: #audiobook #full cast #neil gaiman #graphic novels #audiobook adaptations

United States Book Market: A First Quarter’s Glide and NPD’s Viewpoint

'Overall, the US book market is turning in a very strong performance by historic norms,' says NPD BookScan's Kristen McLean. The post United States Book Market: A First Quarter’s Glide and NPD’s Viewpoint appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-15 15:51:56 UTC ]
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What will we be reading next year? Five biggest trends from the London book fair

The publishing jamboree was finally back after a two year break with clues of what we can expect in bookshops once all the deals are signedAfter two years off because of the Covid-19 pandemic, the London book fair, one of the biggest international literary events, returned in full force last... Continue reading at The Guardian

[ The Guardian | 2022-04-13 12:56:37 UTC ]
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London Book Fair: Finland’s Market Continues to Swing to Subscriptions

In 2021, Finland's consumer base bought two digital books for every single print book sold, the Finnish Book Exchange, FILI, reports. The post London Book Fair: Finland’s Market Continues to Swing to Subscriptions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-05 06:06:58 UTC ]
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Deception has changed in the digital era, and spies are adapting

The tools and scope of the digital world present unprecedented challenges for intelligence agencies, Amy B. Zegart writes. Continue reading at The Washington Post

[ The Washington Post | 2022-03-18 12:00:04 UTC ]
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Is Adaptation a Feminine Act? On the Women Writers Who Worked on Alfred Hitchcock Presents

As women writers adapted to a changing post-WWII job market, so too did they adapt in their work, translating their skills into writing suspense for television and turning short stories into screenplays. In her essay on adaptation and “gendered discourses,” Shelley Cobb writes that “feminist... Continue reading at Literrary Hub

[ Literrary Hub | 2022-02-28 09:50:01 UTC ]
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Rights Edition: Nicolas Roche on BIEF’s New ‘Books From France’ and Paris Book Market

Interview: A new event—the in-person Paris Book Market—leads BIEF's spring calendar in French publishing-rights activities. The post Rights Edition: Nicolas Roche on BIEF’s New ‘Books From France’ and Paris Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-02-25 17:34:51 UTC ]
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Ingram Forms Consumer Marketing Unit

The Ingram Content Group has created a new unit that will oversee a suite of consumer marketing services centered around its Reader Reach platform. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-15 05:00:00 UTC ]
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Take an early peek at Hulu’s adaptation of Conversations With Friends.

At the risk of reigniting the Sally Rooney Discourse—today, Hulu and BBC Three released a few early images from their upcoming adaptation of Sally Rooney’s bestselling first novel Conversations With Friends, which will premiere sometime this spring. (If you somehow don’t know what this novel is... Continue reading at Literrary Hub

[ Literrary Hub | 2022-02-04 13:53:52 UTC ]
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The Most Popular In-Demand Books in U.S. Libraries: October–December 2021

Among the most popular books in US public libraries between October and December 2021 were nonfiction about mental health. Continue reading at Book Riot

[ Book Riot | 2022-02-04 11:41:00 UTC ]
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Southern New Mexico digital marketing firm reports big growth, aims to increase national presence

Fast-growing digital media company Sinuate Media is pivoting its business model with pre-packaged marketing platforms to help small companies compete with bigger fish. Sinuate CEO and founder Leah Messina told Business First that the knowledge needed to use digital marketing tools has increased... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2022-01-27 23:14:12 UTC ]
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The adaptation game

In an overcrowded market with the proliferation of streaming platforms alongside the traditional broadcaster, creating content based on previous IP is an ever-growing trend (see today’s news piece on Netflix). Continue reading at The Bookseller

[ The Bookseller | 2022-01-26 02:33:21 UTC ]
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NPD BookScan: US 2021 Market Unit Volume Up 9 Percent

Print book sales by volume in the United States was the highest ever recorded by NPD BookScan, with adult fiction as the leading growth category. The post NPD BookScan: US 2021 Market Unit Volume Up 9 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-01-11 03:46:38 UTC ]
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RBmedia Enters the German Audiobook Market

RBmedia has entered the German audiobook market using a two-step approach: forming RBmedia Verlag and acquiring German audiobook publisher ABOD to supply titles to the new unit. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-01-06 05:00:00 UTC ]
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