In the past, the customer journey was thought to be, or at least accepted as, primarily linear — meaning customers followed a predictable path to purchase over and over. For example, an individual might see a commercial, research the product online and head into the store to purchase it. It was the same templated process for decades, though the awareness and research stages might have occurred through alternative channels. Brands advertised to prospects and customers in a similar fashion. After all, why would you deviate from the touch points where the customers were most likely to interact with you? And for decades this process (mostly) worked. However, with the advancement of technology, such as smartphones and tablets, I've observed that consumer behavior has shifted dramatically, and the customer journey is no longer treated as linear. People jump from device to device, consume information through dozens of channels and can access digital content from almost anywhere in the world. The customer journey now more closely resembles the corkboard and intertwined yarn TV detectives use to connect points of interest to solve a case: The point A to point B road map no longer exists. The way people interact with brands is all over the map. But in a world driven by the customer, brand marketers need to connect these hundreds of customer touch points to better understand their target audiences and deliver more relevant messages across multiple channels. I believe more... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-10 14:00:00 UTC ]
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It was perhaps the most riveting college football title game since the fabled USC-Texas tilt in the 2006 Rose Bowl, and yet Monday night's bruising Clemson-Alabama thriller failed to make a dent in the record books.Clemson's last-second (literally) come-from-behind victory over the Crimson Tide... Continue reading at Advertising Age
[ Advertising Age | 2017-01-11 00:00:00 UTC ]
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Wandering around Echo Park recently, Tyler Sharkey was pleasantly surprised to find that he could now grab a beer at his neighborhood bookstore, Stories Books and Cafe. He’d already discovered some other unexpected places nearby with booze: Golden Saddle Cyclery, a Silver Lake bike repair shop... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-12-25 00:00:00 UTC ]
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Julia Roberts is starring in Annapurna Pictures' TV adaptation of Maria Semple's second novel Today Will be Different. Continue reading at The Bookseller
[ The Bookseller | 2016-12-21 00:00:00 UTC ]
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Take a sneak peek at Channel 4's TV adaptation of the classic picture book We’re Going on a Bear Hunt by Michael Rosen and Helen Oxenbury (Walker Books). Continue reading at The Bookseller
[ The Bookseller | 2016-12-08 00:00:00 UTC ]
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Netflix has commissioned a TV adaptation of Beth Reekles’ YA novel The Kissing Booth (Penguin Random House), according to Deadline. Continue reading at The Bookseller
[ The Bookseller | 2016-12-02 00:00:00 UTC ]
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Two earthquake-zone universities in Italy are getting special access to Springer Nature resources, as Kobo announces its partnership with Fnac in Spain. The post International Notes: Springer Nature in Italy, Kobo in Spain appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-29 00:00:00 UTC ]
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OWN IT! has signed a "very special debut" by poet J J Bola entitled No Place to Call Home following a "keenly and closely contested" auction. Continue reading at The Bookseller
[ The Bookseller | 2016-11-22 00:00:00 UTC ]
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The relentless pursuit of digital audiences undermines industry advocacy. The post In Spreading the Gospel of Print, Magazine Publishers Face an Identity Crisis appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-11-21 00:00:00 UTC ]
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Zadie Smith's just-published novel Swing Time (Hamish Hamilton) has secured a TV deal with Steve Coogan’s production company Baby Cow. Continue reading at The Bookseller
[ The Bookseller | 2016-11-20 00:00:00 UTC ]
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AT&T’s blockbuster bid for Time Warner Inc. might be a boon for investment bankers, lawyers and lobbyists, but it is anyone’s guess whether investors, employees and consumers ultimately would benefit from the combination. Since the $85.4-billion deal was unveiled last weekend, AT&T Chief... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-10-28 00:00:00 UTC ]
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Christian publisher Kingstone recently released a 2,000-page graphic novel adaptation of the Old and New Testaments, which it claims is the world's longest graphic novel. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2016-10-27 00:00:00 UTC ]
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Peter Jackson, the film director behind The Lord of the Rings and The Hobbit trilogies, is adapting a film version of Philip Reeve’s Mortal Engines (Scholastic). Continue reading at The Bookseller
[ The Bookseller | 2016-10-26 00:00:00 UTC ]
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The movement to hold Tuesday rights meetings on the Frankfurt Book Fair fairgrounds gains traction as fewer literary agents flock to the ‘Hof’ hotels. The post Tuesday Rights Trade Shifts from Hofs to LitAg appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-19 00:00:00 UTC ]
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How the 40-year-old business magazine adapted to meet 21st-century market demands. The post Inside Chief Executive’s Data-Driven Evolution appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-10-12 00:00:00 UTC ]
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Springer Nature has appointed Tim Britton as managing director of the Open Research Group, replacing Sam Burridge who left the company at the end of April 2016. Continue reading at The Bookseller
[ The Bookseller | 2016-10-05 00:00:00 UTC ]
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The Harry Potter series is the nation's most-loved book-into-film adaptation, according to a survey, with classics also ranking high in list. Continue reading at The Bookseller
[ The Bookseller | 2016-09-28 00:00:00 UTC ]
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Sony’s Columbia Pictures has announced it is creating a live-action, CG motion picture based on the works of Beatrix Potter. Continue reading at The Bookseller
[ The Bookseller | 2016-09-27 00:00:00 UTC ]
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“War and Peace” star Tom Burke is to play Cormoran Strike in the BBC’s upcoming adaptations of JK Rowling’s adult crime novels written under the pseudonym Robert Galbraith. Continue reading at The Bookseller
[ The Bookseller | 2016-09-08 00:00:00 UTC ]
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Springer Nature is a leading global research, educational and professional publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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