In the past, the customer journey was thought to be, or at least accepted as, primarily linear — meaning customers followed a predictable path to purchase over and over. For example, an individual might see a commercial, research the product online and head into the store to purchase it. It was the same templated process for decades, though the awareness and research stages might have occurred through alternative channels. Brands advertised to prospects and customers in a similar fashion. After all, why would you deviate from the touch points where the customers were most likely to interact with you? And for decades this process (mostly) worked. However, with the advancement of technology, such as smartphones and tablets, I've observed that consumer behavior has shifted dramatically, and the customer journey is no longer treated as linear. People jump from device to device, consume information through dozens of channels and can access digital content from almost anywhere in the world. The customer journey now more closely resembles the corkboard and intertwined yarn TV detectives use to connect points of interest to solve a case: The point A to point B road map no longer exists. The way people interact with brands is all over the map. But in a world driven by the customer, brand marketers need to connect these hundreds of customer touch points to better understand their target audiences and deliver more relevant messages across multiple channels. I believe more... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-10 14:00:00 UTC ]
News tagged with:
#making sense
#marketing ecosystem
#marketing strategy
#innovative methods
#reach audiences
#digital content
Alabama comics house 12-Gauge Comics has teamed with the novelist to adapt his Nick Travers Southern crime noir series into graphic novels. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#graphic novels
Jonathan Franzen’s Purity is to be made into a television show starring Daniel Craig. Continue reading at The Bookseller
[ The Bookseller | 2016-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#daniel craig
#jonathan franzen
Nordic young adult series, The Snow White Trilogy by Salla Simukka (Hot Keys Books) is to be adapted for the silver screen by Zero Gravity Management in association with Elina Ahlback Literary Agency. Continue reading at The Bookseller
[ The Bookseller | 2016-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#film adaptation
President Recep Tayyip Erdogan on Tuesday in Ankara. The Turkish president has tried to silence his critics at home and abroad. Continue reading at The New York Times
[ The New York Times | 2016-05-11 00:00:00 UTC ]
More news stories like this |
Julia Roberts is set to produce and star in a film adaptation of Harlan Coben’s latest thriller Fool Me Once, according to Deadline. Continue reading at The Bookseller
[ The Bookseller | 2016-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#julia roberts
#film adaptation
#harlan coben
Social platforms are prioritizing video. But what works on YouTube doesn’t work on Facebook. What works on Facebook won’t work on Snapchat. With this in mind, publishers including Refinery29 and LittleThings have broke down the walls between different departments. Others, like The Atlantic and... Continue reading at Digiday
[ Digiday | 2016-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#social platforms
#facebook won
#platforms appeared
#video strategies
Springer Nature is to expand its nature.com content sharing initiative to its entire journals portfolio. Continue reading at The Bookseller
[ The Bookseller | 2016-03-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#springer nature
Booksellers should have the power to price books themselves, as removing the r.r.p. gives retailers more flexibility, Irish booksellers have testified. Continue reading at The Bookseller
[ The Bookseller | 2016-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#irish booksellers
Amazon will see how customers respond to its Seattle bricks and mortar store before considering opening any in the UK, its vice president of global public policy has said. Continue reading at The Bookseller
[ The Bookseller | 2016-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#physical bookshops
#vice president
Sceptre has pre-empted Lost and Found, a "ground-breaking" book about "the new neuroscience of identity". Continue reading at The Bookseller
[ The Bookseller | 2016-03-12 00:00:00 UTC ]
More news stories like this |
Despite challenges ahead, including Amazon, optimism prevailed among college booksellers at the annual Camex trade show. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#changing landscape
#challenges ahead
#including amazon
Annette Thomas is to leave her role as chief scientific officer for Springer Nature. She is also stepping down as a board member of the company. Continue reading at The Bookseller
[ The Bookseller | 2016-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#annette thomas
#springer nature
#board member
Jonathan Cape is publishing BRIT(ish): Getting Under the Skin of Britain’s Race Problem by Afua Hirsch, social affairs editor for Sky News. Continue reading at The Bookseller
[ The Bookseller | 2016-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#jonathan cape
#afua hirsch
#sky news
‘Amazon demonstrated dazzling marketplace power,’ writes Mike Shatzkin, in what he presents as a new narrative on relations between the retailer and the Big Five. ‘Agency in 2010 Was a Strategy; By 2015 a Surrender’ By Porter Anderson, Editor-in-Chief | @Porter_Anderson n an interesting... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#agency pricing
#porter anderson
#put forward
#editor-in-chief @porter_anderson
An important riposte to digital culture, these essays by the Italian publisher and author argue that a publisher’s list is a literary work in its own rightThis collection of essays by the Italian author and publisher Roberto Calasso, translated by Richard Dixon, is a paean to publishing. Calasso... Continue reading at The Guardian
[ The Guardian | 2016-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#single book
#digital texts
#physical objects
#timely book
Daniel Radcliffe is to star in an upcoming thriller based on Summersdale title Lost in the Jungle by Yossi Ghinsberg. Continue reading at The Bookseller
[ The Bookseller | 2016-02-18 00:00:00 UTC ]
More news stories like this |
James Bond actor Daniel Craig has reportedly signed up to star in a TV adaptation of Jonathan Franzen’s novel Purity. Continue reading at The Bookseller
[ The Bookseller | 2016-02-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#daniel craig
#reportedly signed
#tv adaptation
#jonathan franzen
The BBC has produced a "radical" £20m six-part adaption of John Le Carré's spy thriller The Night Manager, starring Tom Hiddleston, Hugh Laurie and Olivia Colman. Continue reading at The Bookseller
[ The Bookseller | 2016-02-13 00:00:00 UTC ]
More news stories like this |
A new stage adaptation of Harper Lee's novel 'Mockingbird' will reportedly be written by Sorkin. 'Mockingbird' was adapted as an Oscar-winning film in 1962 starring Gregory Peck. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2016-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#aaron sorkin
#stage adaptation
#harper lee
#oscar-winning film
Black & White Publishing has acquired a new novel by Irish writer and actress Caroline Grace-Cassidy. Continue reading at The Bookseller
[ The Bookseller | 2016-02-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#black white
#irish writer