The demand for print advertising continued to fall in 2013, but the pace of those losses has slowed, according to a year-end report from the MPA-The Association for Magazine Media. Total ad pages for the 207 consumer magazines tracked fell 4.1 percent year-over-ye Continue reading at 'Folio Magazine'
[ Folio Magazine | 2014-01-10 00:00:00 UTC ]
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Now here’s a celebrity memoir to get excited about. Elliot Page, the Oscar- and Emmy-nominated star of Juno, Inception, and The Umbrella Academy, is currently working on his first memoir, which is due to be published by Flatiron in 2023. According to the publisher’s announcement, the memoir... Continue reading at Literrary Hub
[ Literrary Hub | 2022-02-18 17:08:00 UTC ]
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The memoir will delve into Page’s relationship with his body and his experiences as one of the most famous trans people in the world. Continue reading at HuffPost
[ HuffPost | 2022-02-17 20:19:36 UTC ]
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This year, a 30-second spot in the Big Game will run advertisers about $6.5 million. Here's what that can buy instead in digital media. The post What a $6.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-02-11 05:01:00 UTC ]
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When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek
[ AdWeek | 2022-02-01 14:00:00 UTC ]
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After years of discussion and planning, it's finally here: the American Library Association's new winter event, LibLearnX, will run through January 24. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-21 05:00:00 UTC ]
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Cornerstone has created a TV advert featuring real readers to support the paperback publication of Katie Fforde’s novel A Wedding in the Country. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 19:17:21 UTC ]
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Record sales show that even the ability to carry thousands of books in one portable electronic device is not enoughIn 2009, when Amazon’s Kindle ebook was launched in the UK, it seemed impossible to imagine that a dozen years later booksellers would be reporting a record year of sales of... Continue reading at The Guardian
[ The Guardian | 2022-01-15 17:00:27 UTC ]
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Unit sales of print books fell 13.9% in the week ended Jan. 8, 2022, compared to the first week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-14 05:00:00 UTC ]
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As we reach the centenary of "The Wasteland," a new look at Eliot beyond the poem that defined him Continue reading at The Washington Post
[ The Washington Post | 2022-01-05 13:00:19 UTC ]
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Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek
[ AdWeek | 2022-01-04 11:56:02 UTC ]
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Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix... Continue reading at AdWeek
[ AdWeek | 2021-12-16 22:30:00 UTC ]
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The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers. The post Future of TV Briefing: How the TV ad... Continue reading at Digiday
[ Digiday | 2021-11-24 05:01:00 UTC ]
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C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek
[ AdWeek | 2021-11-22 14:00:00 UTC ]
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Open Road Integrated Media’s Ignition program has substantially increased since the start of the pandemic, and profits for its partner publishers are on the rise. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-17 05:00:00 UTC ]
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Fay Evans alleges a ‘striking similarity’ between the 2019 Excitable Edgar TV campaign and her 2017 book Fred the Fire-Sneezing DragonThe author of a self-published children’s book about a dragon that causes havoc with its fiery sneezes is suing John Lewis over its 2019 Christmas ad about a... Continue reading at The Guardian
[ The Guardian | 2021-11-16 14:46:45 UTC ]
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These book lover mugs are perfect for enjoying a hot (or cold) cuppa while paging through your current read or towering TBR. - Kelly Jensen Continue reading at Book Riot
[ Book Riot | 2021-11-10 11:32:00 UTC ]
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Merriam-Webster announced the newly added words on its website, saying “Just as the language never stops evolving, the dictionary never stops expanding.” Continue reading at The Huffington Post
[ The Huffington Post | 2021-10-29 15:43:47 UTC ]
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Amazon has seen huge gains in sales and profits since the pandemic began, but growth in the third quarter was a modest 15%. The company is spending billions to cope with supply chain issues and labor shortages. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-29 04:00:00 UTC ]
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A new children’s bookshop in Hitchin is specialising in inclusive titles, including books that celebrate neurodiversity. Continue reading at The Bookseller
[ The Bookseller | 2021-10-11 14:30:39 UTC ]
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