There are a lot of famous faces in this week’s compilation of new adverts including an appearance for IBM by Carrie Fisher; William H Macy in a Samsung commercial; Benicio Del Toro for Heineken; Joey Essex for Batchelors Cup a Soup; and Prince Charles and the Queen for The Body Shop! And once those five adverts are out of the way, there’s a trio of emotionally charged films to work through: idle hands being guided away from malfeasance for the YMCA; Ariel taking a fresh look at a woman’s burden in an advert made for the Indian market; and a literacy initiative for a project backed by publishing giant Pearson Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2016-03-03 00:00:00 UTC ]
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In his memoir, Raphael Warnock describes his role in changing his state's political landscape. Continue reading at The Washington Post
[ The Washington Post | 2022-06-17 12:00:17 UTC ]
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Life is picking back up old rhythms: Prime Day, Amazon’s summer shopping event, is returning to its usual mid-July period. This eighth blowout of nonstop deals will start at midnight Pacific Time on July 12 and end on July 13, and Amazon has already promised some juicy freebies as part of the... Continue reading at PC World
[ PC World | 2022-06-17 00:30:49 UTC ]
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Nielsen One isn't fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering. The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across linear and... Continue reading at AdWeek
[ AdWeek | 2022-06-15 13:00:00 UTC ]
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Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-06-15 09:30:00 UTC ]
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Linda Villarosa offers data as well as vivid anecdotes to illustrate the biases that patients of color face. Continue reading at The Washington Post
[ The Washington Post | 2022-06-10 12:00:45 UTC ]
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Productions are underway, expanding the Dr. Seuss Enterprises partnership with Netflix for new animated projects for a preschool audience. The post Licensing: Netflix Has Five Dr. Seuss Projects in the Works appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-06-03 13:27:17 UTC ]
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Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age
[ Advertising Age | 2022-05-26 14:00:29 UTC ]
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The NFL's rumored streaming service could debut in JulyDyson, the company that’s recently branched out into hair curlers, air-purifying headphones and not cars, has revealed it has an entire division secretly developing robot prototypes for household chores.The company didn't detail any of the... Continue reading at Engadget
[ Engadget | 2022-05-26 11:15:21 UTC ]
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Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age
[ Advertising Age | 2022-05-20 17:50:22 UTC ]
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Hundred of booksellers from around the world have gathered in the U.A.E. emirate of Sharjah to discuss best practices and share experiences as part of the inaugural Sharjah Book Seller conference. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-17 04:00:00 UTC ]
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ANA and 4A's join CIMM to foster transition to 'multi-currency' market for TV and video. Continue reading at Advertising Age
[ Advertising Age | 2022-05-05 20:04:57 UTC ]
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At the April 11 gala for the NYC-based literacy nonprofit, attendees included Simon & Schuster senior v-p and publisher Dana Canedy and author Ta-Nehisi Coates. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-13 04:00:00 UTC ]
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Are you tired of getting your short stories rejected by literary magazines with weird names like Ploughshares, The Paris Review, and, lol, The New Yorker? Do you, a writer of a searing, minimalist narratives of longing and loss amid the ruins of late capitalism, need to eat? Sure you do! Well,... Continue reading at Literrary Hub
[ Literrary Hub | 2022-03-17 16:16:55 UTC ]
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The Marie Claire Edit shopping site is coming to the U.S., with an exclusive two-month deal with Nordstrom. The post Marie Claire expands shopping hub from the U.K. to the U.S. appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-03-16 04:01:00 UTC ]
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The 27th Audie Awards honored winners in 25 categories in a 70 minute digital awards program with Kal Penn hosting. The post Awards: The ‘Project Hail Mary’ Audiobook Wins the 2022 Audies appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-03-05 15:15:51 UTC ]
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'Project Hail Mary' by Andy Weir and narrated by Ray Porter was named the Audiobook of the Year at the 2022 Audie Awards held March 4. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-05 05:00:00 UTC ]
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Over half a decade later, a new Kickstarter campaign has finally eclipsed Pebble's crowdfunding record on the website. Fantasy and sci-fi author Brandon Sanderson set up a campaign to raise $1 million within 30 days to fund four secret books he intends to release every quarter next year. It... Continue reading at Engadget
[ Engadget | 2022-03-04 12:57:00 UTC ]
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The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members? The post Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover... Continue reading at Digiday
[ Digiday | 2022-03-04 05:01:00 UTC ]
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For Kindle Vella, Amazon’s reading app for serial fiction, Gen Z readers, who are consuming webtoons and web novels in large numbers, could hold the key to success. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-04 05:00:00 UTC ]
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The retail giant will shut its bookstore in San Jose and Walnut Creek, as well as it its 4-star stores in Burlingame, Berkeley and Corte Madera as part of a company-wide brick-and-mortar reset. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2022-03-02 23:22:50 UTC ]
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