Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today For over two decades, Ad Age has named Women to Watch in the marketing, media and advertising fields. Today we’re releasing our latest lists—one for the United States and one for Europe. Our honorees work for agencies (Forsman & Bodenfors, R/GA, Mother, The Martin Agency), brands (L’Oreal, PepsiCo, Diesel), media outlets (Cosmopolitan, The Dodo) and tech companies (Google, Facebook, Spotify). Check out their stories, and read some of their advice. Here’s what Lorraine Barber-Miller, senior VP and chief marketing officer of ADP, wishes she could tell her younger self: “From a professional perspective, I think it’s important to not allow your work to speak for itself. You need to also be present and visible around your own accomplishments and career trajectory.” ‘Whenever, wherever, however it happens’ Once again, Gillette is out with an ad that attempts to reframe masculinity: It shows a transgender man shaving for the first time, with his father teaching, guiding and supporting him. “Whenever, wherever, however it happens, your first shave is special,” the copy says. In January, Procter & Gamble’s Gillette was in the spotlight for an ad that touched off widespread debate -- sometimes heated -- about its portrayal of modern manhood and about cause... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-28 10:00:00 UTC ]
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Gizmodo’s former editor signs with Tor, Barry Eisler inks a two-book deal with Thomas & Mercer, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-11 00:00:00 UTC ]
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Nonesuch Books & Cards, along with its second location in South Portland, have sold 1,000 copies of the Swedish paperback, making the novel the store's top seller since its May release. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-10 00:00:00 UTC ]
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The book trade must "work together" to navigate potential disadvantages of ebook lending, the chief executive of the Booksellers Association, Tim Godfray, has said. Continue reading at The Bookseller
[ The Bookseller | 2015-12-10 00:00:00 UTC ]
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One-year-old tech company Authenticated Digital says it has a system that will authenticate 90 percent of digital ad impressions, and it's pitching the software to agencies and publishers starting today. Its program is designed to determine if a promo ran on the correct Web page—did it appear... Continue reading at AdWeek
[ AdWeek | 2015-12-09 00:00:00 UTC ]
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Mental Floss incorporates a Toyota-sponsored takeover into its December issue, boosts revenue over a standard issue by almost 40 percent. The post How One Publisher Handles Native Ads in Print appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-12-08 00:00:00 UTC ]
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President Obama vowed Saturday that investigators would "get to the bottom" of the San Bernardino massacre as new details emerged about the woman at the center of the terrorism investigation. One of the two assailants, Tashfeen Malik, pledged allegiance to an Islamic State leader in a Facebook... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-12-06 00:00:00 UTC ]
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OUP nabs a title exploring children’s literature—and publishing’s—problem with diversity, Lee Boudreaux invests in a veteran’s Fallujah-set war novel, Avery spends six figures luring the pair behind a breakout vegan blog, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-04 00:00:00 UTC ]
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Booktrack, which provides a soundtrack for ebooks, is to partner with digital publisher Canelo to bring new books to its platform. Continue reading at The Bookseller
[ The Bookseller | 2015-12-04 00:00:00 UTC ]
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In-image advertising will arrive across the publisher's digital portfolio. The post Time Inc. Partners with GumGum to Overlay Ads on Images appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-12-04 00:00:00 UTC ]
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Assets acquired by Farm Journal Media, Bobit and CCI in deals that mark the end of the 75-year-old company. The post Vance Publishing Split Up in Three Separate Deals appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-12-02 00:00:00 UTC ]
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Yes, book publishers have a problem with writers of colour – it’s just not the one Man Booker prizewinner Marlon James describesThere are so few ethnic minority voices in publishing and the media that when one criticises another it has come to be regarded as a form of strike-breaking. Knowing... Continue reading at The Guardian
[ The Guardian | 2015-12-02 00:00:00 UTC ]
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U.K.-based independent publisher I.B. Tauris has struck a deal with 'The Nation' magazine to publish two books next year that examine hot topics tied to the presidential election. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-02 00:00:00 UTC ]
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AOL has a live-streaming app, too. A couple months after it acquired mobile app maker Kanvas Labs in August, it released an updated version of Kanvas' photo-and-video-sharing app that added live-streaming to rival Twitter's Periscope, Meerkat and Facebook Live. And now it's signed its first... Continue reading at Advertising Age
[ Advertising Age | 2015-12-01 00:00:00 UTC ]
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Trinity Mirror has come a long way digitally in the last year. Its acquisition of Local World last month makes it the biggest U.K. newspaper publisher and it expects to double its digital ad sales, which were £16.6 million ($25 mi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-01 00:00:00 UTC ]
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The Samuel Johnson Prize for Non-Fiction has struck a new five-year sponsorship deal with Baillie Gifford and will seek to extend its reach to the US. Continue reading at The Bookseller
[ The Bookseller | 2015-11-30 00:00:00 UTC ]
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Hemingway's celebration of Paris in the 1920s, A Moveable Feast, has hit the top of the French bestseller lists following this month's terror attacks. The post In the Wake of Terror, Hemingway’s “A Moveable Feat” Hits #1 in Paris appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-11-28 00:00:00 UTC ]
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Ecco nabs a Mississippi-set debut, Kensington re-ups Marie Bostwick, Israeli musician Oren Lavie sells a picture book, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-27 00:00:00 UTC ]
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Hachette Children’s Group is offering a student the chance to illustrate a picture book by Cressida Cowell, thanks to a new competition. Continue reading at The Bookseller
[ The Bookseller | 2015-11-27 00:00:00 UTC ]
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James Dawson has spoken of his frustration that a group of parents in Alaska are trying to get his non-fiction YA title This Book is Gay banned from the local library, saying there are some “hate-filled people in this world”. Continue reading at The Bookseller
[ The Bookseller | 2015-11-27 00:00:00 UTC ]
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Print cookbooks "aren’t searchable, they take up lots of space, they can’t easily be wiped clean, and they are not easy to share with others," writes Matthew Cockerill. Continue reading at The Bookseller
[ The Bookseller | 2015-11-25 00:00:00 UTC ]
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