Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: Social media video advertising. It's been in the news a lot in the last 24 hours, with a few different developments of note to anyone keeping track of the fast-moving space.First off, GroupM, the world's largest ad buyer, is relaxing the "viewability" standards that dictate what kind of video ads it will accept to pay for on social feeds, as Ad Age's Megan Graham reports. WPP's GroupM no longer objects if social video ads play automatically or with the sound off.Facebook had some news too: It's going to let marketers run video ads specifically as "in stream" breaks during videos from publishers, as The Wall Street Journal reports. "Up until now, advertisers had only been able to run video ads on Facebook as stand-alone posts in users' feeds, aside from a limited test of in-stream video ads," as the Journal notes. Variety calls it "another step to grab bucks from television advertising budgets." This is happening after Facebook announced its own original video content platform, Watch. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-08-18 00:00:00 UTC ]
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Pierre Omidyar said Wednesday that after looking into buying The Washington Post over the summer, he’s in the early stages of creating a new mass media organization that will cover general news utilizing independent journalists. Omidyar, the eBay founder who founded Honolulu Civil Beat and is... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2013-10-17 00:00:00 UTC ]
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Porter Anderson looks at the Frankfurt Book Fair, at Sprint Beyond the Book and Book Sprints, at pen names, and more in Ether for Authors this week. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-15 00:00:00 UTC ]
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Responding to growing Washington attacks on data brokers, the Direct Marketing Association is mounting its biggest defense by unveiling a new study Monday during its annual conference in Chicago. The study quantifies how much of the economy is driven by companies that use consumer-level data to... Continue reading at AdWeek
[ AdWeek | 2013-10-14 00:00:00 UTC ]
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McDonald's Happy Meal: Books will be served with one of four original titles in Happy Meals for two weeks in the month of November. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-10-13 00:00:00 UTC ]
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Tantor Media’s decision last year to begin publishing print books to augment its audiobook and ebook titles has paid dividends, helping to boost total company sales in a number of ways. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-13 00:00:00 UTC ]
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Author Val McDermid tells the BBC's Nick Higham about her latest book Cross and Burn, the eighth novel in The Wire in the Blood series. Continue reading at BBC World
[ BBC World | 2013-10-11 00:00:00 UTC ]
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Merit trumped politics this year when modest, retiring, universally admired Canadian author Alice Munro received the Nobel Prize in Literature. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-10-11 00:00:00 UTC ]
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When Forbes rolled out AdVoice in 2010, the architects planned to blow up the traditional publishing-advertising model. Instead of offering companies just online banner ads, Forbes was giving advertisers the ability to publish their stories directly to the magazine's website.It was a gamble that... Continue reading at Advertising Age
[ Advertising Age | 2013-10-11 00:00:00 UTC ]
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Watch our Frankfurt Book Fair video interviews with Peter Usborne (Usborne Books), Bob Campbell (Wiley), Jamie Byng (Canongate), Richard Nash (Small Demons), and other leading figures in the publishing industry. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-11 00:00:00 UTC ]
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Erie Times-News and www.GoErie.com, based in Erie, PA, owned by Times Publishing Company, announced that it has released new tablet apps for the iPad and Kindle Fire, new smartphone apps for iPhone and Android, and HTML5 mobile web to its readers. Th ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-11 00:00:00 UTC ]
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On the first day of the 2013 Frankfurt Book Fair, the Publishing Perspectives video team interviewed agents, publishers and organizers about their expectations for the near future of the industry. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-10 00:00:00 UTC ]
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The Financial Times will consolidate the multiple print editions it publishes each night into a single, global newspaper in the first half of 2014, using its website for breaking news as the publisher focuses on growth in digital products and perhaps sets the stage for eventual further... Continue reading at Advertising Age
[ Advertising Age | 2013-10-09 00:00:00 UTC ]
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News UK (formerly News International) installed a new KODAK PROSPER S30 Imprinting System, bringing the total to 22 PROSPER S30s installed by the British newspaper publisher, a wholly owned subsidiary of News Corp. The current publisher ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-09 00:00:00 UTC ]
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The Publishing Perspectives team attended CONTEC Frankfurt and Publishers Launch at the Frankfurt Book Fair to find out what the crowds were buzzing about. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-09 00:00:00 UTC ]
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M&A activity for media continued to drag through the third quarter as wariness over market conditions hung over potential buyers. The $21.9 billion Publicis/Omnicom merger drove industry averages up considerably, but underlying deal value declined 23 percent year-over-year to $43 Continue reading at Folio Magazine
[ Folio Magazine | 2013-10-08 00:00:00 UTC ]
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In the wake of the government shutdown, Baltimore-based breathe bookstore café is offering a 10 percent discount to furloughed workers. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-10-08 00:00:00 UTC ]
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To celebrate Children's Book Week, the charity Booktrust has compiled a list of 100 books that they say every child should read by the age of 14. BBC News asked some children what they thought. Continue reading at BBC News
[ BBC News | 2013-10-08 00:00:00 UTC ]
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Following recent attacks on press freedom in the United States, France, Switzerland and the United Kingdom, the World Association of Newspapers and News Publishers (WAN-IFRA) has called on all governments to recognise that freedom of the press is ess ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-07 00:00:00 UTC ]
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Ahead of Brazil's stint as Guest of Honor at the Frankfurt Book Fair, we spoke with several publishers about the reception of Brazilian literature abroad. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-04 00:00:00 UTC ]
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Instagram just made it official: ads are about to hit the social photo-sharing platform. "In the next couple months, you may begin seeing an occasional ad in your Instagram feed if you’re in the United States," the company said in a blog post today. "Seeing photos and videos from brands you... Continue reading at AdWeek
[ AdWeek | 2013-10-04 00:00:00 UTC ]
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