It's clear that the business of magazines is under pressure, but they continue to exert an outsized influence on culture, food, politics and more. Despite the business challenges, they're still sexy. Articles become movies and editors become celebrities. A short blurb turns a product into a sensation. Making a magazine's best-of list fills restaurants' reservations. And if a magazines gets a big story wrong, the ripples can quickly become a tidal wave.Meanwhile, many of the world's biggest brands want to see their ads in print, where advertising actually enhances the overall experience. That's unlike TV or digital media, where in many cases consumers are doing everything they can -- even paying extra money -- to avoid advertisements.In 2002, Ad Age introduced its Magazine A-List to honor this singular form of media. Since then the magazine world has changed dramatically as advertisers, still their primary source of revenue, began shifting budgets to digital media. Magazines are now moving quickly to adapt. And they're poised to emerge from the economic shadow as more than just ink on paper products -- sometimes much more. Magazines are brands, and the successful ones will figure out what that means in a post-print world. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-01-12 00:00:00 UTC ]
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With more than 600 education technologists and software architects on staff, LearningMate has been making fast inroads into big data for education. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
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Dari Alexander, author of "The Quick and Clean Diet: Lose the Weight, Feel Great, and Stay Lean for Life" (Globe Pequot/Skirt, 9780762791934), will host a special called “Body and Soul with Dari Alexander" on Fox News on Friday, May 9. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
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#feel great
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This week in children's apps, we feature a Berenstain Bears app just in time for Mother's Day, and three new apps based on the Totally Monster book series. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-08 00:00:00 UTC ]
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Cathy LaGrow, author of "The Waiting: The True Story of a Lost Child, a Lifetime of Longing, and a Miracle for a Mother Who Never Gave Up" (Tyndale Momentum, 9781414391908), will appear on NBC's "Today" on Friday, May 9. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-08 00:00:00 UTC ]
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Molly Lindley has left Simon & Schuster, where she was an associate editor, to pursue freelance editing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-08 00:00:00 UTC ]
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#associate editor
Jacob Dalborg is succeeding Hartmut Jedicke as board chair for Bonnier in Germany and U.K. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-07 00:00:00 UTC ]
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Jessye Norman, author of "Stand Up Straight and Sing!" (Houghton Mifflin Harcourt, 9780544003408) will appear on Katie Couric's "Katie" on Wednesday, May 7. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-07 00:00:00 UTC ]
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Liz Perl has been promoted to executive v-p, marketing for Simon & Schuster. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-06 00:00:00 UTC ]
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Bestselling author Veronica Roth has been added to the list of A-list literary names that will headline events at the consumer show following BookExpo America, BookCon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-06 00:00:00 UTC ]
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#bookexpo america
Lisa Lillien, author of "The Hungry Girl Diet: Big Portions. Big Results. Drop 10 Pounds in 4 Weeks" (St. Martin's Griffin, 9780312676797), will appear on NBC’s "Today Show" on Wednesday, May 7. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-06 00:00:00 UTC ]
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From low-and-slow barbecue to cooking pizzas or tempeh on the grill, there’s a bounty of cookbooks arriving this spring and summer to satisfy readers who have been itching to fire up the grill all winter. Here’s a rundown of what’s available. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-05 00:00:00 UTC ]
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This week, we're reading interviews with the likes of Ruth Reichl, Myron Mixon, and Diana Kennedy, as well as about how to have your lasagna and eat it, too. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-05 00:00:00 UTC ]
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Emma Ledbetter has been promoted to associate editor at Atheneum Books for Young Readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-05 00:00:00 UTC ]
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Anne Geddes, author of "Anne Geddes Little Blessings" (Sourcebooks, 9781402298189), will appear on "CBS This Morning" on Monday, May 5. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-02 00:00:00 UTC ]
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Change ahead for Frankfurt Book Fair and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-02 00:00:00 UTC ]
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A desire to make spirituality a more integral part of everyday life combined with the technology that makes that easier would seem a match made in, well, at least Silicon Valley, if not somewhere higher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-02 00:00:00 UTC ]
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#digital divide
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It is timeless and universal,” Sheila Waldman, cofounder of Tristan Publishing, says of the topic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-02 00:00:00 UTC ]
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Despite the best guesses of b-to-b publishing CEOs, print revenue isn't going away and digital dollars aren't stacking up as fast as they thought (or, maybe, hoped) they would. Print advertising still accounted for more than half (52.5 percent) of total revenue last year for the 100-plus... Continue reading at Folio Magazine
[ Folio Magazine | 2014-05-02 00:00:00 UTC ]
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Christian church attendance has fallen from 43% in 2004 to 36% today, according to the March 24 Barna Group research report “Americans Divided on the Importance of Church,” and a lot of those who still go do so less frequently. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-02 00:00:00 UTC ]
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#books offering
The latest news on religion publishing for spring 2014. New books and apps, author interviews and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-02 00:00:00 UTC ]
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