It's clear that the business of magazines is under pressure, but they continue to exert an outsized influence on culture, food, politics and more. Despite the business challenges, they're still sexy. Articles become movies and editors become celebrities. A short blurb turns a product into a sensation. Making a magazine's best-of list fills restaurants' reservations. And if a magazines gets a big story wrong, the ripples can quickly become a tidal wave.Meanwhile, many of the world's biggest brands want to see their ads in print, where advertising actually enhances the overall experience. That's unlike TV or digital media, where in many cases consumers are doing everything they can -- even paying extra money -- to avoid advertisements.In 2002, Ad Age introduced its Magazine A-List to honor this singular form of media. Since then the magazine world has changed dramatically as advertisers, still their primary source of revenue, began shifting budgets to digital media. Magazines are now moving quickly to adapt. And they're poised to emerge from the economic shadow as more than just ink on paper products -- sometimes much more. Magazines are brands, and the successful ones will figure out what that means in a post-print world. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-01-12 00:00:00 UTC ]
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The latest news on religion publishing for spring 2014. New books and apps, author interviews and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-02 00:00:00 UTC ]
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Kristin Spang has been promoted to publishing manager and manager of special initiatives at Penguin. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-02 00:00:00 UTC ]
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This week, new Michael Cunningham, a big Michael Jordan biography, and an evil place called the Thickety. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-02 00:00:00 UTC ]
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Much like their marquee character Wolverine, Marvel Comics is the best there is at what they do and what they do is launch #1 issues with variant covers, event mini-series and assorted publishing stunts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-02 00:00:00 UTC ]
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The topics of marriage and raising children are both evergreen and ever new for first-timers,” says Philis Boultinghouse, senior editor at Howard Books, a division of Simon & Schuster. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-02 00:00:00 UTC ]
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Jennifer Esposito, author of "Jennifer’s Way: My Journey with Celiac Disease—What Doctors Don’t Tell You and How You Can Learn to Live Again" (Da Capo Lifelong, 9780738217109) will appear on Katie Couric’s "Katie" on Thursday, May 1. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-01 00:00:00 UTC ]
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The online entry form for submissions for the 2014 National Book Awards closes at midnight on May 15. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-01 00:00:00 UTC ]
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At Simon & Schuster Children's Publishing, Ellen Grafton has been promoted to assistant managing editor. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-30 00:00:00 UTC ]
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David Baldacci's "The Target" was the new bestselling title on Apple's iBooks bestseller list, for the week ended April 28. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-30 00:00:00 UTC ]
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Hodder Children’s Books plans to reach new audiences with HodderSilver, a digital-only list... Continue reading at The Bookseller
[ The Bookseller | 2014-04-29 00:00:00 UTC ]
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László Krasznahorkai was awarded the 2014 Best Translated Book Award for fiction for "Seiobo There Below." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-29 00:00:00 UTC ]
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At Chronicle Books, Sarah Golski has been promoted to managing editor of the lifestyle group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-29 00:00:00 UTC ]
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Max Brooks, author of "The Harlem Hellfighters" (Broadway Books, 9780307464972), will appear on "Conan" on TBS on Tuesday, April 29. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-29 00:00:00 UTC ]
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Hearst Magazines UK, the principal business for Hearst in the United Kingdom, has named Anna Jones its new chief executive officer per a joint announcement Monday by Hearst Magazines president David Carey and Duncan Edwards, president and CEO of Hearst Magazines International, to whom Jones will... Continue reading at Folio Magazine
[ Folio Magazine | 2014-04-28 00:00:00 UTC ]
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Annabelle Gurwitch, author of "I See You Made an Effort: Compliments, Indignities, and Survival Stories from the Edge of 50" (Blue Rider, 9780399166181), will appear on "Real Time with Bill Maher" on Friday, April 25. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-25 00:00:00 UTC ]
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This year’s PW Rep of the Year award winner, Teresa Rolfe Kravtin, a commission rep with Southern Territory Associates since 2002, owes it all to Faith—or at least a good part of it. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-25 00:00:00 UTC ]
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The winners were announced at a ceremony at the New School in New York City on April 24. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-25 00:00:00 UTC ]
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As Joe Fox told Kathleen Kelly in You’ve Got Mail, it would be a shame to miss New York in the spring—particularly New York City’s bookstores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-25 00:00:00 UTC ]
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This week, love and other foreign words, inside the ocean, and malevolent rabbits. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-25 00:00:00 UTC ]
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Some publishers use BEA as an opportunity to showcase an entire catalogue’s worth of ARCs; others focus their giveaways on just a few key titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-25 00:00:00 UTC ]
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