ABA Kicks Off New Marketing Campaign

As Amazon's yearly two-day sales initiative, Prime Day, winds down on Wednesday, the ABA is launching a new marketing campaign, Boxed Out, that features provocative installations in front of six independent bookstores urging readers to avoid Amazon and shop local. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2020-10-14 04:00:00 UTC ]

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ABA Kicks Off New Marketing Campaign

As Amazon's yearly two-day sales initiative, Prime Day, winds down on Wednesday, the ABA is launching a new marketing campaign, Boxed Out, that features provocative installations in front of six independent bookstores urging readers to avoid Amazon and shop local. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-14 04:00:00 UTC ]
More news stories like this


Amazon's Kindle Paperwhite is on sale for only $80 for Prime Day

It’s Amazon Prime Day, so unsurprisingly the company’s own hardware is on sale. One of the more noteworthy deals is on Amazon’s Kindle Paperwhite, which is selling for $80, down from the usual $130. The Kindle Paperwhite has been our favorite e-reade... Continue reading at Engadget

[ Engadget | 2020-10-13 10:00:23 UTC ]
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How to get Amazon Prime for free for Prime Day

When Amazon’s Prime Day starts Tuesday, October 13 at 12 a.m. Pacific, you’ll need to be a Prime member to partake of the deals. Prime is Amazon’s $119 per year service that provides two-day shipping on all orders, as well as a ton of extras like the Kindle lending library and Prime... Continue reading at PC World

[ PC World | 2020-10-13 06:35:00 UTC ]
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Kindle Essentials bundles are cheaper than ever ahead of Prime Day

Those who have a Kindle on their holiday shopping list are in luck. Amazon’s running an early Prime Day deal that knocks up to $70 off a couple of Kindle Essential bundles, which include the e-reader, a case and a power adapter. Prime members can gra... Continue reading at Engadget

[ Engadget | 2020-10-06 20:39:29 UTC ]
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Amazon Prime Day 2019: The Best Kindle Is Only $60

We're big fans of Amazon's Kindles, and all three are on sale for Prime Day: Standard, Paperwhite, and Oasis. They're as cheap as we've seen them. Continue reading at Wired

[ Wired | 2019-07-16 14:30:00 UTC ]
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Amazon Prime Day 2019: The Best Kindle Is Only $60

We're big fans of Amazon's Kindles, and all three are on sale for Prime Day: Standard, Paperwhite, and Oasis. They're as cheap as we've seen them. Continue reading at Wired

[ Wired | 2019-07-15 18:30:00 UTC ]
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Amazon's Kindle Paperwhite is $90 for Prime members right now

Fall has just begun, meaning frigid weekends and evenings will be upon us—a.k.a. the perfect time for curling up with a good ebook. If you’re a Prime Member, you can currently grab the ad-supported Wi-Fi-only Kindle Paperwhite for $90. This device is usually $120 and is the same price Amazon... Continue reading at PC World

[ PC World | 2017-10-04 00:00:00 UTC ]
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Orders up 60% on Amazon's second Prime Day

Amazon’s second Prime Day saw customer orders soar by 60% globally in comparison to the first, with "hundreds of thousands" of Kindle e-readers sold. Continue reading at The Bookseller

[ The Bookseller | 2016-07-14 00:00:00 UTC ]
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Frankfurt Book Fair 2015: HarperCollins to Release YA Novel in 16 Languages Next May

As part of the marketing campaign for the new young adult novel by Alyson Noël, 'Unrivaled,' HarperCollins will publish the book simultaneously May 10, 2016 in 16 languages. The novel will feature covers that will be coordinated across the different markets. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-14 00:00:00 UTC ]
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HarperCollins signs three-book deal with Morpurgo

Michael Morpurgo has signed a three book deal with HarperCollins and the first new title will be published later this month. Eagle in the Snow, released 8th October (h/b, £12.99), was inspired by the true story of Henry Tandey, the most decorated British soldier of the First World War and the... Continue reading at The Bookseller

[ The Bookseller | 2015-10-02 00:00:00 UTC ]
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Extensive marketing campaign planned for new Ness novel

Walker is printing exclusive editions of Patrick Ness’ new novel, The Rest of Us Just Live Here, as part of its sales and marketing campaign.   The special editions (priced £12.99) are case-bound and hardback, and come with a special print. The first 1,000 copies can be pre-ordered through... Continue reading at The Bookseller

[ The Bookseller | 2015-08-21 00:00:00 UTC ]
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Amazon breaks global sales record on Prime Day

Amazon said sales during its first ever Prime Day broke global records, receiving 398 orders per second across Prime-eligible countries.   Sales on 15th July or Prime Day – when the retailer offered heavy discounts to encourage shoppers to sign up to Amazon Prime membership – were 18% higher... Continue reading at The Bookseller

[ The Bookseller | 2015-07-18 00:00:00 UTC ]
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What did you buy for Prime Day?

Well, July 15th is behind us and Amazon's promise of deals bigger than Black Friday. If you were looking for Christmas in July, did you get it? I wasn't that impressed with the selection of Lightning Deals and exclusives, but perhaps you were. Or not. My purchase, and call me crazy (some... Continue reading at Betanews

[ Betanews | 2015-07-16 00:00:00 UTC ]
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Biteback to publish Cameron biography

Biteback will publish an unauthorised biography of Prime Minister David Cameron, written by former Conservative Party deputy chairman Lord Ashcroft and political journalist Isabel Oakeshott. Iain Dale, m.d. At Biteback, signed world rights to Call Me Dave, with plans to publish in October,... Continue reading at The Bookseller

[ The Bookseller | 2015-04-14 00:00:00 UTC ]
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Best Marketing Campaign award to James Patterson is Missing

Marketing campaigns for books by James Patterson, David O’Doherty and Chris Judge, and Helen Walsh were named as the winners of the Best Marketing Campaign of the Year Awards today (25th March). The Book Marketing Society (BMS), which is now part of Nielsen Book, gave its annual awards at the... Continue reading at The Bookseller

[ The Bookseller | 2015-03-26 00:00:00 UTC ]
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Digital storytelling for HoZ Carnivia campaign

Head of Zeus has launched a “fully immersive, story driven” digital marketing campaign to mark the release of Jonathan Holt’s The Abduction in paperback. The novel is the second in the Carnivia thriller trilogy, and the marketing campaign will be hosted on the Carnivia website, with Head of... Continue reading at The Bookseller

[ The Bookseller | 2014-10-30 00:00:00 UTC ]
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Tesco Clubcard promotion for blinkbox books

Tesco is encouraging its Clubcard holders to buy more ebooks in a marketing campaign to run over... Continue reading at The Bookseller

[ The Bookseller | 2014-05-02 00:00:00 UTC ]
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The New Backbone of Content and Marketing: Data

This may sound obvious, but data is now at the heart of just about every action publishers and advertisers make. There appears to be no end to the data sources and the appetite publishers and brands have for it. Data drives every decision, from the content we produce to the viability and... Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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Vintage scoops BMS Best Marketing Campaign award

Vintage has won the best marketing campaign of the year award at the Book Marketing Society's... Continue reading at The Bookseller

[ The Bookseller | 2012-06-22 00:00:00 UTC ]
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