Sometimes an ad gets just a little too truthful for its own good. By the time this 1972 full-pager for Benson & Hedges 100’s ran in Life magazine, smoking was widely understood to be associated with a range of serious diseases. So, sure, let’s equate using our product to jumping out of a plane. Bought by Philip Morris in 1958, Benson & Hedges is a British brand and still a subsidiary of the American conglomerate Philip Morris International. This ad was part of a larger “favorite cigarette break” campaign that leaned into the fact that Benson & Hedges offered longer cigarettes at the same price point, so people kept accidentally snapping the suckers in two. “Nobody had ever mutilated a cigarette before in American advertising—cigarettes, like automobiles, had always been treated with reverent respect by their manufacturers,” Mad Woman Mary Wells Lawrence wrote in her 2002 memoir “A Big Life (In Advertising).” “Anything anti-establishment seemed smart in the mid-’60s, so our advertising made Benson & Hedges wildly hip and cool and the cigarette to be seen with.” (Lawrence, the first female CEO listed on the New York Stock Exchange, is still alive at 91. Must not have been a smoker.) But the times? They are a-changin’. Benson & Hedges parent PMI was in the news last week as merger talks between it and Altria Group, another American purveyor of cancer, broke down. Altria itself holds a minority stake in Juul Labs, the embattled e-cigarette maker... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-30 09:00:00 UTC ]
News tagged with:
#merger talks
#minority stake
#recent months
#memoir
Some of them posed for photos – and before they knew it they had become the face of skin lightening, bad boyfriends, penis disorders and Canadian immigration. What’s it like when your image goes around the world?Stock images are everywhere, and you probably rarely notice them: on billboards and... Continue reading at The Guardian
[ The Guardian | 2023-04-08 09:00:18 UTC ]
More news stories like this | News stories tagged with:
#print media
#constant stream
#libraries
Publishers make a significant portion of their revenue from programmatic ads, and most of that programmatic revenue comes from the open market. Continue reading at Digiday
[ Digiday | 2023-04-04 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#programmatic ads
#open market
#significant portion
#publishers make
Fay Evans alleged similarity between the 2019 Excitable Edgar TV campaign and her self-published book A self-published author who sued John Lewis over its 2019 Christmas advert about a trouble-making dragon has lost her case.Fay Evans brought a case for copyright infringement, alleging that... Continue reading at The Guardian
[ The Guardian | 2023-04-03 12:29:46 UTC ]
More news stories like this | News stories tagged with:
#trouble-making dragon
#copyright infringement
#striking similarity
#picture book
#fire-sneezing dragon
#john lewis
#self-published author
#self-published book
Amazon-owned Audible has started putting ads in audiobooks, potentially indicating a sea change within the industry. The company says it is “conducting limited testing” on a select user base with the advertisements and that this step is currently reserved for non-paying members, giving them... Continue reading at Engadget
[ Engadget | 2023-03-30 18:54:46 UTC ]
More news stories like this | News stories tagged with:
#24-hour period
#taking place
#hear back
#years back
#audiobook
The Princess Bride official cookbook helped me embrace the wonder of experimenting and just plain having fun in the kitchen. Continue reading at Book Riot
[ Book Riot | 2023-03-30 10:33:00 UTC ]
More news stories like this | News stories tagged with:
#cookbook
Digital media is facilitating spiritual practices in China, leading to the emergence of new online cultures and businesses. Continue reading at The Conversation
[ The Conversation | 2023-03-21 02:59:12 UTC ]
More news stories like this | News stories tagged with:
#video call
#digital media
The business news publisher Bloomberg Media has hired digital media executive Christine Cook as its first chief revenue officer, Adweek can exclusively report. The publisher had previously hired Keith A. Grossman, who left in 2019, as global chief revenue officer. Before him, Paul Caine held the... Continue reading at AdWeek
[ AdWeek | 2023-03-17 11:28:40 UTC ]
More news stories like this | News stories tagged with:
#digital media
#news publisher
Melvin Shapiro, once called by 'PW' the "sage of the bargain book business," died earlier this month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-17 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#died earlier
When IPG-owned performance marketing agency Reprise Digital began using a form of the same AI that powers ChatGPT a couple of years ago, it started with a test. The firm pitted its OpenAI-powered copywriting software, Transcribe--paired with human editors--against internal and external teams of... Continue reading at AdWeek
[ AdWeek | 2023-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital content
Pat Schroeder, who served as a congresswoman from Colorado for 24 years before being named president and CEO of the Association of American Publishers, died on March 13. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-14 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#named president
#american publishers
Publisher Texas Monthly, which marked its 50th anniversary last month, grew its overall revenue by 39% in 2022, an uptick the privately owned media company attributed to its expanded number of advertising channels and an ongoing effort to cultivate new sources of revenue. The publisher increased... Continue reading at AdWeek
[ AdWeek | 2023-03-13 10:21:33 UTC ]
More news stories like this | News stories tagged with:
#expanded number
#ongoing effort
#privately owned
The founders of this Houston digital media company focus on an underserved market. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2023-02-27 20:46:59 UTC ]
More news stories like this | News stories tagged with:
#digital media
Taiwan's program at Bologna Children's Book Fair features award-winning illustrators and events including an 'illustration concert.' Sponsored. The post At Bologna: The ‘Taiwan Stories Market’ Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-27 10:56:29 UTC ]
More news stories like this | News stories tagged with:
#bologna children
#events including
#children's book
At Bologna Children's Book Fair, the AIE and Bologna Book Plus will look at young readers' growing place in the Italian market. The post Bologna Focus: Italy’s €283 Million Children’s Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-15 15:52:17 UTC ]
More news stories like this | News stories tagged with:
#book market
#bologna children
#book fair
#young readers
#bologna book
#children's book
#children’s book
Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday
[ Digiday | 2023-02-10 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#$7 million
#media landscape
#digital media
NBCUniversal is launching Peacock Ad Manager to all advertisers in 2023 in an effort to court small businesses and performance marketers, the publisher announced today at One23, its ad-tech-focused showcase for advertisers. "We're really democratizing access to television for performance... Continue reading at AdWeek
[ AdWeek | 2023-02-08 20:00:00 UTC ]
More news stories like this | News stories tagged with:
#performance marketing
#told adweek
#publisher announced
Overall book sales in China decreased in 2022, but online sales driven by TikTok and other short-video platforms are growing rapidly. The post China’s Book Market in 2022: An 11.77-Percent Decline appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-07 16:24:29 UTC ]
More news stories like this | News stories tagged with:
#post china
#book sales
#growing rapidly
#book market
US backlist book sales grew in January, according to NPD Bookscan, with adult fiction helping to offset sagging adult nonfiction. The post NPD BookScan Sees 2023 US Book Market ‘Off to a Solid Start’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-07 14:57:06 UTC ]
More news stories like this | News stories tagged with:
#solid start
#book market
#bookscan
The Tandem Collective's Naomi Bacon flew to Taipei International Book Exhibition to introduce 'community-led' book marketing. The post Marketing in ‘Tandem’: Naomi Bacon and Taipei’s Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-06 14:47:16 UTC ]
More news stories like this | News stories tagged with:
#tandem collective
#publishers appeared
#book marketing
#post marketing
#naomi bacon
Publishers are building up their rights and digital business at Cairo International Book Fair this year, despite regional economic challenges. The post At Cairo Book Fair, Publishers Expand Rights Trade and Marketing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-02 17:35:34 UTC ]
More news stories like this | News stories tagged with:
#marketing appeared
#digital business