Sometimes an ad gets just a little too truthful for its own good. By the time this 1972 full-pager for Benson & Hedges 100’s ran in Life magazine, smoking was widely understood to be associated with a range of serious diseases. So, sure, let’s equate using our product to jumping out of a plane. Bought by Philip Morris in 1958, Benson & Hedges is a British brand and still a subsidiary of the American conglomerate Philip Morris International. This ad was part of a larger “favorite cigarette break” campaign that leaned into the fact that Benson & Hedges offered longer cigarettes at the same price point, so people kept accidentally snapping the suckers in two. “Nobody had ever mutilated a cigarette before in American advertising—cigarettes, like automobiles, had always been treated with reverent respect by their manufacturers,” Mad Woman Mary Wells Lawrence wrote in her 2002 memoir “A Big Life (In Advertising).” “Anything anti-establishment seemed smart in the mid-’60s, so our advertising made Benson & Hedges wildly hip and cool and the cigarette to be seen with.” (Lawrence, the first female CEO listed on the New York Stock Exchange, is still alive at 91. Must not have been a smoker.) But the times? They are a-changin’. Benson & Hedges parent PMI was in the news last week as merger talks between it and Altria Group, another American purveyor of cancer, broke down. Altria itself holds a minority stake in Juul Labs, the embattled e-cigarette maker... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-30 09:00:00 UTC ]
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The United States' book market 'finished November at 6 percent below 2021,' NPD Books' Kristen McLean reports. The post NPD Books: US Market Underperforming in the Holidays appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-12-06 17:01:25 UTC ]
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Bob McGrath, an actor, musician and children's author widely known for his portrayal of one of the first regular characters on the children's show Sesame Street, has died at the age of 90. Continue reading at CBC
[ CBC | 2022-12-05 03:00:34 UTC ]
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"A Dangerous Business," the latest novel by Pulitzer Prize winner Jane Smiley, follows a brothel worker in Monterey investigating disappearances. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-11-30 14:30:40 UTC ]
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News Corp co-chair’s lawyer tells federal court she intends to show Crikey did not republish article for public interest reasonsFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastCrikey hired a marketing company to... Continue reading at The Guardian
[ The Guardian | 2022-11-30 06:29:17 UTC ]
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The novelist on his new collection of journalism, why he regrets criticising Sally Rooney and how he’s never shaken off the influence of JG Ballard“I’ll see your eidolon next Tuesday,” writes Will Self, 61, when I email to arrange a video call to discuss his new collection of journalism, Why... Continue reading at The Guardian
[ The Guardian | 2022-11-26 18:00:32 UTC ]
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Bookwire's half-day 'All About Audio' conference highlighted trends in the fast-growing but still-young popularity of audiobooks in France. (Sponsored) The post Bookwire in France: A ‘New’ Audiobook Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-11-23 18:44:09 UTC ]
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BookTrust research shows, however, that the overall picture ‘remains far from representative’ with some writers and illustrators reporting tokenismNew research has found that 11.7% of children’s book creators published in the UK in 2021 were people of colour, up from 5.6% in 2017.Despite the big... Continue reading at The Guardian
[ The Guardian | 2022-11-23 06:01:50 UTC ]
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The recent explosion in content has created the need not only for more sophisticated tools to manage it, but better ways to attach data and analytics to the content in order to better optimize it at the right time for the right opportunity. Continue reading at Digiday
[ Digiday | 2022-11-22 05:01:00 UTC ]
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S&S has decided not to extend the deal's deadline, which prevents PRH from appealing the court's decision to block the merger. Continue reading at Book Riot
[ Book Riot | 2022-11-21 14:58:02 UTC ]
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With the purchase agreement between Paramount and Penguin Random House set to expire, reports from multiple media sources say that Simon & Schuster's parent company will let the deadline lapse, thereby killing the deal. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-21 05:00:00 UTC ]
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The following is a listing of new and forthcoming adult, young adult, and children’s titles that showcase the multicultural nature of American society and reflect the ever-increasing range of topics and disciplines needed to serve its diverse communities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-19 05:00:00 UTC ]
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And other questions asked in ‘Algorithmic Reality,’ a new graphic novel by WeTransfer’s cofounder, Damian Bradfield. You’re in a shoe store, trying on a pair of Nikes. The vendor is going on about how great the shoes are, but you’re not convinced, so you walk out empty handed. Sometime later,... Continue reading at Fast Company
[ Fast Company | 2022-11-15 05:00:00 UTC ]
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In March's edition of Bologna Children's Book Fair, the Book Plus program will have Greece as its own 'market of honor' exhibitor. The post Greece Is Bologna Book Plus’ First Market of Honor appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-11-14 18:23:22 UTC ]
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Beyond Wakanda Forever, comic book writers like Evan Narcisse are extending the reach of the Black Panther’s story. Continue reading at Slate
[ Slate | 2022-11-11 10:00:00 UTC ]
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“I’d never read anything like it,” says the actor and director, whose memoir “All About Me!” is newly out in paperback. “It was hysterically funny and incredibly moving at the same time. It’s like Gogol stuck a pen in his heart, and it didn’t even go through his mind on its way to the page.” Continue reading at The New York Times
[ The New York Times | 2022-11-10 10:00:12 UTC ]
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Publishers are adding books they say are faithful to Biblical values, but not explicitly religious, leaving it to parents to draw connections. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-09 05:00:00 UTC ]
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In a trend reflecting reader behavior more than supply-chain issues, the American book market heads downward in NPD's BookScan data. The post NPD BookScan: The US Market, Early 2022 Holidays appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-11-07 18:29:40 UTC ]
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Following record book sales in the US in 2021, we review five years of book market data collected by the Association of American Publishers. The post AAP: Six Charts on the US Book Market, 2017 to 2021 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-11-03 15:12:27 UTC ]
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The new iteration of the francophone book fair in Beirut was designed 'to have the author meet the public' in beleaguered Lebanon. The post Beyrouth Livres: A First Staging in a Troubled Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-10-31 15:18:37 UTC ]
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With more than 90 percent of the Indian book market market in educational publishing, India's publishers report an upbeat assessment. The post Frankfurt Week: A New Report on the Indian Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-10-17 10:47:07 UTC ]
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