A vintage Benson & Hedge's ad evokes a cheekier (but no less deadly) era of cigarette marketing

Sometimes an ad gets just a little too truthful for its own good.  By the time this 1972 full-pager for Benson & Hedges 100’s ran in Life magazine, smoking was widely understood to be associated with a range of serious diseases. So, sure, let’s equate using our product to jumping out of a plane.  Bought by Philip Morris in 1958, Benson & Hedges is a British brand and still a subsidiary of the American conglomerate Philip Morris International. This ad was part of a larger “favorite cigarette break” campaign that leaned into the fact that Benson & Hedges offered longer cigarettes at the same price point, so people kept accidentally snapping the suckers in two. “Nobody had ever mutilated a cigarette before in American advertising—cigarettes, like automobiles, had always been treated with reverent respect by their manufacturers,” Mad Woman Mary Wells Lawrence wrote in her 2002 memoir “A Big Life (In Advertising).”  “Anything anti-establishment seemed smart in the mid-’60s, so our advertising made Benson & Hedges wildly hip and cool and the cigarette to be seen with.” (Lawrence, the first female CEO listed on the New York Stock Exchange, is still alive at 91. Must not have been a smoker.) But the times? They are a-changin’. Benson & Hedges parent PMI was in the news last week as merger talks between it and Altria Group, another American purveyor of cancer, broke down. Altria itself holds a minority stake in Juul Labs, the embattled e-cigarette maker... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-30 09:00:00 UTC ]

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Bob the Drag Queen has written the world’s first Harriet Tubman hip-hop novel.

Bob the Drag Queen has written a book, y’all. And this is not the standard tell-all memoir announcement now standard practice for the cross-over artist with a brand to build. Luckily for the world, the Drag Race winning superstar has written a novel. And one that looks to be, um, delightfully... Continue reading at Literrary Hub

[ Literrary Hub | 2024-10-18 17:27:10 UTC ]
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Book Deals: Week of October 21, 2024

Little, Brown lands a new novel from Women’s Prize for Fiction winner Naomi Alderman, FSG takes a memoir from World Wide Web inventor Tim Berners-Lee, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-10-18 04:00:00 UTC ]
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Siri Hustvedt to write a book about her late husband Paul Auster

The American writer is 120 pages into a memoir about her relationship with the New York Trilogy author, entitled Ghost StoriesSiri Hustvedt has revealed that she is working on a memoir about her late husband, Paul Auster, author of the acclaimed New York Trilogy.The news was first reported in... Continue reading at The Guardian

[ The Guardian | 2024-10-17 14:41:02 UTC ]
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Zara Chowdhary on Coming of Age During Anti-Muslim Violence in India and the U.S.

Zara Chowdhary’s The Lucky Ones is a devastating, timely memoir about survival, reclamation and what it means to exist on the margins of society and within your own familial unit. Zara speaks to us, raw and unfiltered, about growing up as a young muslim girl in Ahmedabad, India, in the aftermath... Continue reading at Electric Literature

[ Electric Literature | 2024-10-17 11:00:00 UTC ]
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Pope Francis to publish Hope, the first memoir from a sitting pontiff

Due out in January, the book deals with ‘some of the crucial moments of his papacy and some of the most controversial questions of our present times’Pope Francis has written an autobiography, publisher Penguin Random House (PRH) has announced. Hope, which will be published globally in January... Continue reading at The Guardian

[ The Guardian | 2024-10-16 15:07:45 UTC ]
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Entertainment and lifestyle titan Barry Diller will have memoir out next spring

Barry Diller has a memoir coming out next spring, covering a life that could fill multiple volumes Continue reading at ABC News

[ ABC News | 2024-10-16 12:14:39 UTC ]
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Random House to Publish Memoir by Pope Francis

'Hope' will be published by Random House in the U.S., and simultaneously in more than 80 countries, on January 14, with Italian publisher Mondadori managing world rights. Random House is touting the book as "the first memoir written by a sitting pontiff." Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-10-16 04:00:00 UTC ]
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Overtly handmade and so very moving: Adam Elliot’s Memoir of A Snail is a stop motion triumph

The film, set in Australia, explores love, loss and life’s imperfections against some very recognisable backdrops. Continue reading at The Conversation

[ The Conversation | 2024-10-16 02:14:43 UTC ]
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One of Cinema’s Greatest Actors Is Also One of Its Weirdest. His Memoir Helped Me Understand Him.

How did the Al Pacino of the 1970s become the Al Pacino of today? His new book provides an answer. Continue reading at Slate

[ Slate | 2024-10-15 17:25:15 UTC ]
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Boris Johnson’s memoir sells more than 40,000 copies in first week on sale

Unleashed, which covers Johnson’s time as mayor of London, foreign secretary and prime minister, was the bestselling book of the weekBoris Johnson’s memoir, Unleashed, sold 42,528 copies in its opening week after being published on 10 October, making it the bestselling book of last week.This... Continue reading at The Guardian

[ The Guardian | 2024-10-15 14:27:52 UTC ]
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Review: Al Pacino memoir 'Sonny Boy' goes all in with swagger, sorrow and why he skipped the '73 Oscars

Al Pacino's book is an eccentric mix of self-reflection and career reframing as one of Hollywood's giants talks about his troubled youth and rise to fame. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-10-12 14:00:51 UTC ]
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Lit Hub Weekly: October 7 – October 11, 2024

A guide to Cormac McCarthy’s literary influences, from Beowulf to Foucault. | Lit Hub Criticism From barroom chats with Raymond Carver to the aperçus of Thomas Piketty, Douglas Unger explores class consciousness in American letters. | Lit Hub Memoir Steve Wasserman deconstructs the environmental... Continue reading at Literrary Hub

[ Literrary Hub | 2024-10-12 10:30:17 UTC ]
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This Week’s Bestsellers: October 14, 2024

Ina “The Barefoot Contessa” Garten has the #1 book in the country with the memoir ‘Be Ready When the Luck Happens.’ Plus BookTok fave Lynn Painter returns with a new YA novel, and actor and comedian Kate McKinnon makes her middle grade debut. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-10-11 04:00:00 UTC ]
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The best Prime Day deals you can still get after the October Big Deal Days sale: Apple, Anker, Sonos, Lego and more

Another October Prime Day is on the books, but all of the deals haven’t disappeared from Amazon’s site just yet. This year’s Fall Prime Day brought a bunch of discounts on smartphones, speakers, wearables, robot vacuums and more tech, and you can still grab some of the sale prices right now even... Continue reading at Engadget

[ Engadget | 2024-10-10 14:00:36 UTC ]
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Melania Really Doesn’t Care

Her new memoir is a master class in how selective attention and empathy can insulate someone from the pains that trouble the rest of us. Continue reading at The Atlantic

[ The Atlantic | 2024-10-10 11:06:00 UTC ]
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Publishing’s ‘Super Thursday’ includes books by Boris Johnson, Stanley Tucci and Kate Mosse

A total of 1,900 titles are being published today, including a Rebus from Ian Rankin, memoir from Miranda Hart and children’s fiction by AF SteadmanBooks by Boris Johnson, Stanley Tucci and Miranda Hart are among those being published today, on this year’s “Super Thursday” – the day when more... Continue reading at The Guardian

[ The Guardian | 2024-10-10 07:01:36 UTC ]
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Lisa Marie Presley's Memoir Reveals Shocking Michael Jackson Sex Secret

"I think he had kissed Tatum O'Neal," she wrote in her newly published posthumous memoir. Continue reading at HuffPost

[ HuffPost | 2024-10-08 17:24:18 UTC ]
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Lit Hub Asks: 5 Authors, 7 Questions, No Wrong Answers

The Lit Hub Author Questionnaire is a monthly interview featuring seven questions for five authors with new books. This month we talk to: Charles Bock (I Will Do Better: A Father’s Memoir of Heartbreak, Parenting, and Love) Kay Chronister (The Bog Wife) Mike Fu (Masquerade) Kate Greathead (The... Continue reading at Literrary Hub

[ Literrary Hub | 2024-10-08 08:56:09 UTC ]
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Book Review: ‘Loot,’ by Adam Raz; ‘The Gates of Gaza,’ by Amir Tibon

An Oct. 7 survival memoir and a chronicle of theft in 1948 grapple with the history of a war-torn region. Continue reading at The New York Times

[ The New York Times | 2024-10-07 09:00:20 UTC ]
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Book Review: ‘Melania,’ by Melania Trump

Slim and full of obfuscations, her memoir touches on business ventures and raising her son, but barely grapples with the mysteries of her marriage. Continue reading at The New York Times

[ The New York Times | 2024-10-05 19:18:55 UTC ]
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