In the transparent marketplace it's what you do, not what you say, that makes the difference, and that's good for sustainabilityIn New York's Central Park recently, an old man was selling "Banksy paintings" for $60 apiece. His booth was right next to others selling everything from second-hand books to flowers, fruits and vegetables, as well as other art posters.During the entire day, only three paintings were sold, but what looked like any other booth turned out to be another provocative stunt by the artist Banksy himself. The works of art were real and their lucky new owners had snatched a bargain worth tens of thousands of dollars.This stunt illustrates the essence of marketing: the difference between perceived value and real value. In the advertising world, we work to build perceived value and tell people why product X is worth more elevating its appearance or its basic product attributes.Today, people's brand loyalty is still somewhat high, but it's rapidly losing ground, as illustrated by Havas's study, Meaningful Brands, where two-third of consumers across markets said they don't care whether the majority of brands survive or not. We're fast moving towards a world where shouting loudest just won't cut it anymore.When did you last make a big purchase without doing a quick search online? Or posting a Facebook update: "Any good recommendations for a travel company to Vietnam?" The transparent market is making our purchase decisions more conscious and that's good news... Continue reading at 'The Guardian'
[ The Guardian | 2013-12-04 00:00:00 UTC ]
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Transworld has triumphed in a 10-way auction for His Name is George Floyd by two Washington Post reporters, Robert Samuels and Toluse Olorunnipa. Continue reading at The Bookseller
[ The Bookseller | 2021-11-09 17:52:20 UTC ]
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The Bodley Head has landed historian Tabitha Stanmore's debut, Cunning Folk: Life in the Era of Practical Magic, after a six-way auction. Continue reading at The Bookseller
[ The Bookseller | 2021-11-09 12:33:10 UTC ]
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Marlowe Granados is the guest. Her debut novel, Happy Hour, is out now from Verso Books. Subscribe and download the episode, wherever you get your podcasts! From the episode: Marlowe Granados: I think that you have to wait a little bit for the correct timing. That was my main gripe with the... Continue reading at Literrary Hub
[ Literrary Hub | 2021-11-09 09:50:34 UTC ]
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Cosy crime has boomed in the last year but there is still space for the psychological thriller, according to agents and editors, who describe a general appetite for crime and escapism that has flourished under lockdown. Continue reading at The Bookseller
[ The Bookseller | 2021-11-08 15:43:41 UTC ]
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Science fiction author Neal Stephenson shares his thoughts on the metaverse, a term he coined, after Facebook's rebrand brought new light to the topic. The post ‘Still a long way from being realized’: A Q&A with author and metaverse inventor Neal Stephenson appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-11-05 04:01:00 UTC ]
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About 20 years ago, Oakland A's general manager Billy Beane used data and statistics to help his low-revenue team keep pace with wealthier competitors, making for a stronger roster. The resulting success inspired Michael Lewis' bestselling book Moneyball, which in turn led to Brad Pitt... Continue reading at AdWeek
[ AdWeek | 2021-11-01 21:30:00 UTC ]
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Coward’s passion for theater, from its grubbiest particulars to its headiest heights, is the thread that binds together a slightly miscellaneous collection. Continue reading at The Washington Post
[ The Washington Post | 2021-10-30 12:00:00 UTC ]
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Ebury Press has won a seven-way auction for the debut cookbook by personal trainer turned baking influencer Eloise Head, known to more than four million followers on TikTok, Instagram and YouTube as Fitwaffle. Continue reading at The Bookseller
[ The Bookseller | 2021-10-27 22:32:50 UTC ]
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The Nielsen Impact Score is meant to help schools recruit players who can now make money off endorsement deals under ‘NIL.’ Continue reading at Advertising Age
[ Advertising Age | 2021-10-26 10:00:00 UTC ]
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Virago will publish Mean Baby, the memoir of actress Selma Blair, exploring her career, struggles with addiction, life with multiple sclerosis (MS) and advocacy alongside her role as a mother. Continue reading at The Bookseller
[ The Bookseller | 2021-10-26 09:44:11 UTC ]
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Publisher Saqi Books is working with the Reading Agency to provide samples of its new title, Rise, to less confident and reluctant readers. Continue reading at The Bookseller
[ The Bookseller | 2021-10-25 18:43:56 UTC ]
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Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has... Continue reading at Advertising Age
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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J K Rowling's The Christmas Pig (Little, Brown) has flown directly into the Official UK Top 50 number one spot, selling 60,010 copies in its first week on sale, while the print market surpassed £37m for the first time this year thanks to a string of Super Thursday hits. Continue reading at The Bookseller
[ The Bookseller | 2021-10-19 14:55:01 UTC ]
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Nielsen is getting a new look, with its first brand refresh in five years and a new logo for the first time since 2007. The media measurement company sold its Global Connect business, Nielsen IQ, to Advent International in March, and the new campaign is designed to update the marketplace's view... Continue reading at AdWeek
[ AdWeek | 2021-10-18 11:00:00 UTC ]
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When it comes to haunted houses, House Beautiful thinks the ghosts have gotten all the attention. To compensate, on Wednesday the Hearst title launched the first podcast in its 125-year history, a free, five-episode product called Dark House, which will explore the stories and architecture... Continue reading at AdWeek
[ AdWeek | 2021-10-01 12:00:00 UTC ]
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Octopus imprint Brazen has won a five-way auction for the debut book from Scottish comedian and writer Fern Brady about her experience of autism. Continue reading at The Bookseller
[ The Bookseller | 2021-09-30 02:00:06 UTC ]
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Faber has won a three-way auction for Irish Times journalist Ronan McGreevy's "vivid, pacy" investigation into the assassination of Field Marshal Sir Henry Wilson. Continue reading at The Bookseller
[ The Bookseller | 2021-09-29 15:40:19 UTC ]
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Trusted Media Brands just recently acquired Jukin Media. Here's a look at what its strategy looks like — and what channels are set to expand first. The post Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-09-29 04:01:00 UTC ]
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As the industry continues to explore alternative measurement solutions in the wake of Nielsen's public stumbles, ViacomCBS is offering its advertisers a new set of measurement metrics to transact against, alongside stalwarts Nielsen and Comscore. VideoAmp has been added to the fold, in a new... Continue reading at AdWeek
[ AdWeek | 2021-09-28 13:00:00 UTC ]
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