Just as sure as some big sloppy salmon is going to Augustus Gloop that Fish Tube of Internet renown, so too shall TV viewers, or at least the ones who still watch the commercials, age out of the upper reaches of the demo. Quantitative changes rather quickly become qualitative; differences in degree lead to differences in kind. Water gets hotter and hotter, and then all of the sudden it’s vapor; viewers become older and older, and the next thing you know they’re chaff. This is never more true than during the summer, an interval in which many of the more desirable consumers are preoccupied with matters wholly unrelated to the primetime television schedule. (If Instagram is anything to go by, they’re all ripped to the gills on White Claw and solipsism, so no harm done.) With six weeks to go before the 2019-20 season gets underway, the median age of the broadcast primetime audience is 58.7 years old, TV usage among adults 18-24 is down 17 percent and the Big Four networks are averaging a 0.5 C3 rating in the 18-49 demo. In July, fewer than 795,000 members of the dollar demo watched the commercials on NBC each night, and the Peacock was the highest-rated network during the month. Currency deliveries were down 19 percent last month, which means that the promos for this fall’s new and returning series reached one-fifth as many demographically desirable viewers as they did in the year-ago period. Broadcast TV’s 10 Oldest-Skewing Summer Series Drama Game... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-15 16:37:58 UTC ]
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With clone emperors in haute couture and exotic wolf-lizards poised to attack, Foundation and For All Mankind herald a new era of ravishing spectaculars. Can they do for sci-fi what Game of Thrones did for fantasy?Dynastic infighting, the decline and fall of a mighty empire, tyrannical rulers... Continue reading at The Guardian
[ The Guardian | 2021-09-23 15:57:15 UTC ]
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Confidence-building titles are continuing to boom across the children’s market as TikTok drives YA, The Bookseller’s Children’s Conference has heard. Continue reading at The Bookseller
[ The Bookseller | 2021-09-22 10:13:53 UTC ]
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Nielsen is shifting local TV from ratings-based buying and selling to impressions-based buying. In January, the company will move to impressions-based buying and selling in local markets across the country, it said today. Top line At the same time Nielsen will shift to impressions-based... Continue reading at AdWeek
[ AdWeek | 2021-09-21 14:38:25 UTC ]
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This anthology by Kwame Mbalia is comprised of stories that have always existed but rarely get told. Continue reading at The Washington Post
[ The Washington Post | 2021-09-21 12:00:00 UTC ]
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A guide that can serve as a starting point to help you find interesting, relevant and fascinating free online english literature courses. Continue reading at Book Riot
[ Book Riot | 2021-09-21 10:40:00 UTC ]
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The children’s book market has increased by more than 11% this year, boosted by picture books, non-fiction and a remarkable 61% growth in YA sales. Continue reading at The Bookseller
[ The Bookseller | 2021-09-20 01:05:47 UTC ]
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A series of promotions at Liturgical Press are part of the Catholic publisher’s efforts to strengthen its digital marketing outreach and enhance books on spirituality, mysticism, and monastic traditional wisdom. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-17 04:00:00 UTC ]
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British presenter Piers Morgan will join News Corp and Fox News Media and host a TV show that will air in the U.S., Britain and Australia Continue reading at ABC News
[ ABC News | 2021-09-17 00:42:43 UTC ]
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Hachette Children’s Group has signed a TV option deal for Zanib Mian's Planet Omar series with Bafta award-winning producers Lime Pictures, described as "an incredible milestone for Muslim representation in children’s programming". Continue reading at The Bookseller
[ The Bookseller | 2021-09-13 19:45:34 UTC ]
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VAB announces new group dedicated to forwarding video measurement, with NBCUniversal signing on as a partner. Continue reading at Advertising Age
[ Advertising Age | 2021-09-09 17:20:46 UTC ]
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Bluebird has won a five-way auction for a "gorgeous" guide to tarot for the modern reader by Unbound commissioning editor Fiona Lensvelt and advertising strategist Jennifer Cownie. Continue reading at The Bookseller
[ The Bookseller | 2021-09-09 14:35:20 UTC ]
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Studio Press, an imprint of Bonnier Books UK, has acquired More is More Décor by interior designer and Instagrammer Siobhan Murphy. Continue reading at The Bookseller
[ The Bookseller | 2021-09-06 17:12:14 UTC ]
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Jamie Oliver is aiming to find the next big cookbook star in a TV series from Channel 4 and Penguin Michael Joseph, with the winner securing their own book deal. Continue reading at The Bookseller
[ The Bookseller | 2021-09-06 11:26:19 UTC ]
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Charity Libraries Unlimited, which aims to bring libraries’ work to new audiences, has come up with an innovative way to reach potential readers at libraries across Devon. Continue reading at The Bookseller
[ The Bookseller | 2021-09-02 22:53:52 UTC ]
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Locast, a company that claimed to improve access to local TV stations for people who can’t get the signal via traditional means, has been dealt a blow by a New York Court. It lost a courtroom battle with CBS, ABC, NBC and Fox, which said the company was violating copyright. Deadline reports the... Continue reading at Engadget
[ Engadget | 2021-09-02 11:15:37 UTC ]
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Penguin Business has inked a deal for the “definitive book on the future of hybrid working” by London Business School professor Lynda Gratton. Continue reading at The Bookseller
[ The Bookseller | 2021-09-02 04:46:51 UTC ]
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A company purporting to improve access to local TV stations for people who can’t access the signal via traditional means has been dealt a blow by a New York Court. Locast has lost the courtroom skirmish started by CBS, ABC, NBC and Fox, which said that the company was violating their copyright.... Continue reading at Engadget
[ Engadget | 2021-09-01 10:42:15 UTC ]
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Self-development coach and “manifesting queen” Roxie Nafousi’s debut has been signed by Penguin Michael Joseph. Continue reading at The Bookseller
[ The Bookseller | 2021-08-31 16:23:18 UTC ]
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Nielsen seems to be betting the industry will shrug off its loss of accreditation. Continue reading at Advertising Age
[ Advertising Age | 2021-08-30 09:00:00 UTC ]
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This morning, in a press release, Sarah McNally of McNally Jackson announced the launch of McNally Editions, a new paperback reprint series “devoted to hidden gems.” “As any bookseller knows, recommending books is the most rewarding part of our job—especially when you get to take the reader off... Continue reading at Literrary Hub
[ Literrary Hub | 2021-08-26 14:41:45 UTC ]
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