Philip Jones discusses the impact on the industry of Amazon’s new weekly charts. Continue reading at 'The Bookseller'
[ The Bookseller | 2019-07-25 19:10:07 UTC ]
Concerned about Amazon.com's low pricing of ebooks, publishers had taken measures as early as 2009 such as "windowing," a practice of delaying ebook releases to benefit sales of hardcover editions, Apple said in a filing in an ebook price-fixing lawsuit.The U.S. Department of Justice in an... Continue reading at PC World
[ PC World | 2013-05-15 00:00:00 UTC ]
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Measuring social traffic should not be confused with engagement—driving a reader to a website is a long way from having them actually interact in a meaningful way with a brand’s content. Continue reading at Folio Magazine
[ Folio Magazine | 2013-01-30 00:00:00 UTC ]
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#drive growth
In its annual report on the progress it has made in hitting various environmental goals, Hachette Book Group said today that it is ahead of pace in two key areas but behind in a third. HBG has already surpassed its target for reducing total greenhouse gas emissions as well as for the use of... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-12-12 00:00:00 UTC ]
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The magazine industry now has more avenues when it comes to quantifying its total reach—both the Audit Bureau of Circulations, and media research company GfK MRI, have introduced new tools for publishers that can help provide a clearer picture of who readers are, and how many of them exist. Continue reading at Folio Magazine
[ Folio Magazine | 2012-05-22 00:00:00 UTC ]
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To address the growing need for accountability in digital marketing, GfK MRI has launched a syndicated service called Starch Digital. Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-09 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Fri, 19/08/2011 - 13:52 Authors of Macmillan titles put on hold during the recent Serious Fraud Office investigation say they have been given a "glimmer of hope" for the future, with "sensible" discussions now beginning with the publisher after... Continue reading at The Bookseller
[ The Bookseller | 2011-08-19 00:00:00 UTC ]
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ComScore Inc. is expanding its measurement services with a new tool that will increase the ability to provide specific and targeted content to audiences. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-27 00:00:00 UTC ]
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