The North Face found itself in hot water this week when it hacked Wikipedia for its own marketing stunt. Violating Wikipedia’s paid advocacy guidelines, The North Face’s Brazilian office, working with Leo Burnett Tailor Made, switched images on Wikipedia pages of popular outdoor travel destinations to images of athletes wearing its products in order to appear higher in Google search. In response, Wikipedia updated The North Face’s Wikipedia page with a section linking to information on its Wikipedia deception. Rearing from plenty of backlash online, The North Face has apologized and ended the campaign. The hacking attempt is nothing new to Wikipedia. Since Wikipedia launched in 2001, multiple brands and agencies have manipulated the site’s open format, which allows anyone to edit articles, for their own marketing gain. Among brands previously called out are Burger King, SeaWorld and NBC News. Violations of trust Of course, Wikipedia has conflict-of-interest and paid-disclosure policies in place to eliminate articles that that mislead its large audience. After all, it’s accessed by more than 1.5 billion unique devices a month and is edited more than 350 times a minute. That’s according to Zack McCune, senior global brand manager at the Wikimedia Foundation, the nonprofit that operates Wikipedia and its 250,000 volunteer editors, who have greater editing powers than the general public. But clearly, such policies haven’t stopped brands like The North Face. “When brands... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-31 19:53:32 UTC ]
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Andrew Pettegree, co-author of “The Library: A Fragile History,” discusses the centuries-long development of libraries as a civic necessity. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2022-02-24 18:26:27 UTC ]
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Images are the perfect lexicon for Trump to articulate a fantastical revision of his four chaotic years in office. Continue reading at The Washington Post
[ The Washington Post | 2022-02-11 20:56:44 UTC ]
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In 'Fortune: How Race Broke My Family and the World and How to Repair it All,' author and activist Lisa Sharon Harper says structural racism isn't just a political or even only an ethical problem – it's a religious one as well. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-09 05:00:00 UTC ]
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Plus: News Corp gets hacked, UK snacks ransomware, and more of the week's top security news. Continue reading at Wired
[ Wired | 2022-02-05 14:00:00 UTC ]
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The news publishing company said it thought the breach affected a “limited number” of accounts. Continue reading at The New York Times
[ The New York Times | 2022-02-05 00:27:33 UTC ]
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Hacking of emails at Murdoch company raises fears for safety of journalists’ confidential sourcesJournalists working for Rupert Murdoch’s News Corp have had their email accounts hacked in what the company believes was an espionage operation linked to China, raising fears for the safety of... Continue reading at The Guardian
[ The Guardian | 2022-02-04 14:17:42 UTC ]
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The Wall Street Journal, the New York Post, and other outlets were affected by an attack that News Corp’s cyber consultants say is linked to China. Cyber thieves accessed emails and other documents of News Corp employees, including journalists, in a hack that affected The Wall Street Journal,... Continue reading at Fast Company
[ Fast Company | 2022-02-04 12:56:21 UTC ]
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Libraries can celebrate BHM with displays, events, and more — but it won't mean much if the library isn't a safe place for Black people. Continue reading at Book Riot
[ Book Riot | 2022-02-03 11:31:00 UTC ]
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The UK’s largest independent bookshop chain Blackwell's is up for sale for the first time in its 143-year history. Continue reading at The Bookseller
[ The Bookseller | 2022-02-01 12:20:05 UTC ]
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Axel Scheffler has usurped Tony Ross in the list of 2021’s most lucrative illustrators through Nielsen BookScan’s TCM. Continue reading at The Bookseller
[ The Bookseller | 2022-01-29 03:07:14 UTC ]
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The UK’s most valuable award of its kind, the Wolfson History Prize, will celebrate its 50th anniversary by boosting its prize money this year to £50,000 for the winner, with each shortlisted author taking home £5,000. Continue reading at The Bookseller
[ The Bookseller | 2022-01-26 03:03:17 UTC ]
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Emergence Magazine is an online publication with annual print edition exploring the threads connecting ecology, culture, and spirituality. As we experience the desecration of our lands and waters, the extinguishing of species, and a loss of sacred connection to the Earth, we look to emerging... Continue reading at Literrary Hub
[ Literrary Hub | 2022-01-24 09:58:59 UTC ]
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The FSG Poetry Anthology, which pubbed in November, looks back at the press’s formidable poetry list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-21 05:00:00 UTC ]
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Ahead of the 2022 Beijing Winter Olympics, Swiss sportswear brand On brought the pages of a graphic novel to life to introduce a new hero to the next generation of athletes. The 10-minute film, entitled "Black Ice," is about Akwasi Frimpong, the first skeleton athlete from Ghana and only the... Continue reading at AdWeek
[ AdWeek | 2022-01-20 13:08:00 UTC ]
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Religious studies professor Edward Curtis, who is a descendent of Syrian Midwesterners, collects portraits of Muslim life in the American Midwest starting in the 1900s, revealing how individuals were able to establish their Syrian Muslim American identity in a region often thought of as... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-20 05:00:00 UTC ]
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Creative Access is celebrating its 10th anniversary with a new website and brand identity as industry heads such as Stephen Page and Tom Weldon pay tribute to the social enterprise’s impact. Continue reading at The Bookseller
[ The Bookseller | 2022-01-19 22:49:33 UTC ]
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“Free,” by Lea Ypi, is a memoir about growing up in Albania amid the fall of communism. Continue reading at The New York Times
[ The New York Times | 2022-01-18 10:00:04 UTC ]
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Avidly read history-and-humor series continued their hold on the nonfiction book consumer base in China at the end of 2021. The post China Bestsellers in December: ‘The Charm of History’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-01-17 14:04:07 UTC ]
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Before he helped bring down Richard Nixon, the reporter grew up in a school of hard knocks. His memoir is a treasureFew reporters are synonymous with their craft. Bob Woodward of the Washington Post is one, his former partner, Carl Bernstein, another. Together, they broke open the Watergate... Continue reading at The Guardian
[ The Guardian | 2022-01-16 07:00:43 UTC ]
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As Skyhorse announced it will pick up a posthumous essay collection Random House didn't want, it's worth considering what Mailer is. He isn't canceled. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-01-06 21:32:06 UTC ]
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