The North Face found itself in hot water this week when it hacked Wikipedia for its own marketing stunt. Violating Wikipedia’s paid advocacy guidelines, The North Face’s Brazilian office, working with Leo Burnett Tailor Made, switched images on Wikipedia pages of popular outdoor travel destinations to images of athletes wearing its products in order to appear higher in Google search. In response, Wikipedia updated The North Face’s Wikipedia page with a section linking to information on its Wikipedia deception. Rearing from plenty of backlash online, The North Face has apologized and ended the campaign. The hacking attempt is nothing new to Wikipedia. Since Wikipedia launched in 2001, multiple brands and agencies have manipulated the site’s open format, which allows anyone to edit articles, for their own marketing gain. Among brands previously called out are Burger King, SeaWorld and NBC News. Violations of trust Of course, Wikipedia has conflict-of-interest and paid-disclosure policies in place to eliminate articles that that mislead its large audience. After all, it’s accessed by more than 1.5 billion unique devices a month and is edited more than 350 times a minute. That’s according to Zack McCune, senior global brand manager at the Wikimedia Foundation, the nonprofit that operates Wikipedia and its 250,000 volunteer editors, who have greater editing powers than the general public. But clearly, such policies haven’t stopped brands like The North Face. “When brands... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-31 19:53:32 UTC ]
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Haymarket Business Media won another two prizes, including best B2B digital publishing company. Continue reading at Media Week
[ Media Week | 2022-06-16 07:59:53 UTC ]
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James Kirchick applies the "secret city" trope to D.C.'s LGBTQ community, then mostly sidelines their voices. Continue reading at The Washington Post
[ The Washington Post | 2022-06-10 12:00:41 UTC ]
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Andrew Scull examines the field's shifting theories and dubious practices from the 19th century to today. Continue reading at The Washington Post
[ The Washington Post | 2022-06-03 12:00:16 UTC ]
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An apology for D-Day's failure, Hillary Clinton's victory address and other remarks that were never given. Continue reading at The Washington Post
[ The Washington Post | 2022-06-03 12:00:01 UTC ]
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Sisters confront racism with humor, a fantasy novelist delves into short stories, a military history expert salutes the civil rights movement, and a movie star's memoir goes behind the scenes. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-25 04:00:00 UTC ]
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Vanessa Hua’s masterful novel tells the story of women whose lives were essentially erased by the Cultural Revolution in China. Continue reading at The Washington Post
[ The Washington Post | 2022-05-23 12:00:00 UTC ]
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Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age
[ Advertising Age | 2022-05-20 17:50:22 UTC ]
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His books about the Great Chicago Fire and America’s first epidemic were Newbery Honor winners. Continue reading at The Washington Post
[ The Washington Post | 2022-05-19 22:43:48 UTC ]
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In this Washington Post Live conversation from May 4, author Danyel Smith explains why she wanted to give Black women their due in “Shine Bright: A Very Personal History of Black Women in Pop.” Continue reading at The Washington Post
[ The Washington Post | 2022-05-10 10:00:00 UTC ]
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Oded Galor examines the drivers of progress and innovation, and the reasons for inequality. Continue reading at The Washington Post
[ The Washington Post | 2022-04-29 12:00:53 UTC ]
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Filmmakers, novelists and photographers, among others, also shape our collective memory, Richard Cohen writes. Continue reading at The Washington Post
[ The Washington Post | 2022-04-22 12:00:50 UTC ]
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Born of necessity—or as a last resort—self-publishing is now the preferred choice of millions of authors, writes ‘BookLife’ reviews editor Alan Scherstuhl Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-19 04:00:00 UTC ]
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L.A. transplant Stanley Rose's short-lived 1930s bookstore and boozy backroom became a literary haven for Chandler, Fante, Faulkner, West and many more. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-04-14 13:00:44 UTC ]
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The oldest bookstore in SoCal has always known its customers best, from tourists to Caltech professors and the diverse clientele that adores it today. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-04-14 13:00:37 UTC ]
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Magema Fuze’s book was a radical act of publishing. It contained histories of chiefdoms and kingdoms - from the Zulu to the Ngcobo. Continue reading at The Conversation
[ The Conversation | 2022-04-07 14:10:22 UTC ]
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The veteran self-publishing platform offers authors time-tested tools to publish quality books, build their brands, and reach readers. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-14 04:00:00 UTC ]
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‘The Paris Bookseller’ by Kerri Maher and ‘The Diamond Eye’ by Kate Quinn are among several great new works of historical fiction. Continue reading at The Washington Post
[ The Washington Post | 2022-03-02 15:27:34 UTC ]
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The New-York Historical Society award goes to Alan Taylor, whose “American Republics” emphasizes the fragility of the American experiment from the beginning. Continue reading at The New York Times
[ The New York Times | 2022-02-25 16:00:08 UTC ]
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News and Events Laura and Bunmi celebrate 41 books by Black authors. From Black joy to history to empowerment, the books on this list provide affirming messages for children and young adults with a special shout-out to NSK Neustadt Prize finalist Jason... Continue reading at World Literature Today
[ World Literature Today | 2022-02-24 19:13:40 UTC ]
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Andrew Pettegree, co-author of “The Library: A Fragile History,” discusses the centuries-long development of libraries as a civic necessity. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2022-02-24 18:26:27 UTC ]
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