A ‘constant merry-go-round’: Nielsen and Comscore say the right things, but aren’t progressing fast enough for media buyers

The main measurement companies, Nielsen and Comscore, say they're trying to update and change metrics, but buyers remain frustrated by the lack of progress. The post A ‘constant merry-go-round’: Nielsen and Comscore say the right things, but aren’t progressing fast enough for media buyers appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-09-30 19:04:53 UTC ]
News tagged with: #media buyers #nielsen

Other news stories related to: "A ‘constant merry-go-round’: Nielsen and Comscore say the right things, but aren’t progressing fast enough for media buyers"


Media Cache: After Much Ado, a Google Book Deal in France

Could the Internet giant's deal with Hachette Livre clear a path for a deal to settle longstanding litigation in the United States? Continue reading at The New York Times

[ The New York Times | 2011-08-08 00:00:00 UTC ]
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Total Media wins account for the Folio Society

The Folio Society has awarded its media account to Total Media, as the 64-year-old publisher tries to overcome the market challenges presented by ebooks. Continue reading at Media Week

[ Media Week | 2011-08-03 00:00:00 UTC ]
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The 10 Dumbest Things I've Heard All Year

Creative consultant JC Suares shares some of the biggest headscratchers he's heard from editors, publishers and designers. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ve heard


Report Says Forbes Media Underwent Emergency Restructuring

The list of aggressive private equity investments in publishers that flamed out during the recession is a long one and that list also nearly included Forbes Media, according to an article in the Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-28 00:00:00 UTC ]
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Media debates Booker longlist

Written By: Bookseller Staff Publication Date: Wed, 27/07/2011 - 09:08 The newspapers have offered differing reactions to the Man Booker longlist announcement, made yesterday, with most hailing bookies' favourite Alan Hollinghurst, and the Daily Telegraph detecting a "more populist" selection.... Continue reading at The Bookseller

[ The Bookseller | 2011-07-27 00:00:00 UTC ]
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Fast Chat: Google Gets a Magazine

Why is Google making a magazine? Think Quarterly really came to be out of the insight that, at Google, we use research and analysis from inside Google and outside to inform our own decision-making and products. And we realized that a lot of our partners wanted access to the same kinds of... Continue reading at AdWeek

[ AdWeek | 2011-07-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #future issues #editorial process #team working #good job


Forbes Media Makes Minority Investment in Startup of Ex-Fortune Editors

Forbes Media has struck a strategic partnership with Techonomy Media, a new media business founded last year by former Fortune magazine editors and writers David Kirkpatrick, Peter Petre and Brent Schlender. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #brent schlender #strategic partnership #forbes media


F + W Media Acquires The Writers Store

Adding to their rapidly expanding portfolio of e-commerce storefronts, F + W Media acquired The Writers Store. Becoming the 26th store under the F + W umbrella, The Writers Store sells third-party writing and filmmaking tools globally. The Writers Store offers tools, services and exclusive... Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-20 00:00:00 UTC ]
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BREAKING: Schofield Media Shutters U.S. Operations

B-to-B publisher Schofield Media is shutting down its U.S. operations after "unexpectedly" losing its bank financing. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-20 00:00:00 UTC ]
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Reports: Reader’s Digest, Wenner Media Up For Sale

Reader's Digest Association is on the block, seeking a price of around $1 billion, according to a report from The Wall Street Journal, which says the company may sell off piece by piece rather than as a whole. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #$1 billion #digest association #wenner media #readers digest


Glam Media Aiming at Brands with New Model

Glam Media built a big collection of online blogs aimed at women on the premise that by serving up high-quality content, it could appeal to brand advertisers who have shunned lower cost ad networks. The company appears to have had the right idea; launched in 2005, it now claims some 2,500... Continue reading at AdWeek

[ AdWeek | 2011-07-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #big change


How to Choose and Apply Social Media Tools

Since social media was identified as a relevant tool to the publishing industry, magazine publishers have devoted many resources and an abundance of energy to finding and implementing the best strategies to solidify a presence in the sphere. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #magazine publishers #publishing industry


Media Decoder: Sheila Bair to Write Book on Financial Crisis

Sheila C. Bair, who ended a tumultuous five-year term as chairwoman of the Federal Deposit Insurance Corporation this month, has landed a book deal to give her inside account of the financial crisis. Continue reading at The New York Times

[ The New York Times | 2011-07-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #inside account #book deal #financial crisis #write book #media decoder


Utne Reader Launches Social Media Curated Magazine

Utne Reader, a magazine that highlights the best of independent and alternative presses, has launched Alt Wire, a socially curated digital magazine. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-07 00:00:00 UTC ]
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Media Decoder: Memoir of WikiLeaks Founder Is Tabled

A book deal that Julian Assange, the founder of WikiLeaks, signed only six months ago has fallen through, according the Guardian. Continue reading at The New York Times

[ The New York Times | 2011-07-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #months ago #julian assange #book deal #media decoder


Media Decoder: Lawrence Steps Down as Norton's Editor In Chief

The longtime editor said that the coming of ebooks played a role in his decision. Continue reading at The New York Times

[ The New York Times | 2011-06-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #media decoder #longtime editor


Media Decoder: Conrad Black, Still in Prison, Finds Publisher for Memoir

The former newspaper baron, serving out a sentence for fraud and obstruction, will publish "A Matter of Principle" in the fall. Continue reading at The New York Times

[ The New York Times | 2011-06-30 00:00:00 UTC ]
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Moffly Media To Launch New Regional Title

Moffly Media, a regional publisher serving Fairfield County, CT, is launching a new publication called Fairfield Living in November 2011. Set to be a paid publication, the circulation at time of launch is expected to be 6,500. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-30 00:00:00 UTC ]
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M&A Soars for Digital and Marketing Services While B-to-B Media Deals Plummet

Mergers and acquisitions in the media, information, marketing services and tech sectors in the first half of 2011 may not be matching the breakneck pace of the first half of 2010 (which rebounded 61 percent over a dismal first half 2009) but were still up 3 percent in the number of deals (to... Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #breakneck pace #marketing services


Media Decoder: The Question 'Who Is Herman Cain?' Soon To Be A Book

The Republican candidate has sold his memoir to the conservative imprint of Simon @ Schuster. Continue reading at The New York Times

[ The New York Times | 2011-06-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #conservative imprint #herman cain #media decoder