It was an unusually interesting week in digital marketing stats, with some numbers proving to be surprising and others mind-boggling. The following nine data points particularly got our attention. 1. Talk about a ridiculous YouTube win Emirates, the airline from United Arab Emirates, was fortunate that social media star Casey Neistat created a nine-minute video about his experience in first class on the airline, as he recently flew from Dubai to New York City. The superbly luxurious accommodations included his own private cabin, a cozy bed, a private mini-bar, showering facilities and caviar. This plane ticket costs more than $21,000, and he told Adweek on Friday that he was not financially compensated for the effort. His video was published on Sept. 19, but people can't stop watching it—the clip has now been viewed a whopping 23 million times on YouTube. Taking people to the lap of luxury is an old content trick—so maybe Neistat is his generation's Robin Leach. 2. Pinterest booms According to social marketing company Kinetic, Pinterest advertisers spent around 3.5 times more on the platform in the third quarter compared to the prior quarter. 3. Facebook dips IgnitionOne's Q3 study found that Facebook ad spend is down 22 percent because of the gradual elimination of the social network's ad exchange, called FBX, which is being shut down on Nov. 1. FBX, which entails desktop ad retargeting tools, has been winding down since May. 4. AI interest isn't... Continue reading at 'AdWeek'
[ AdWeek | 2016-10-21 00:00:00 UTC ]
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Children's publishing emerged relatively unscathed from a recessionary 2011, with 13 of the... Continue reading at The Bookseller
[ The Bookseller | 2012-01-23 00:00:00 UTC ]
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Want to replace your traditional library with ebooks? Here are some sites and tools that can help you make your physical books disappear. Continue reading at PC World
[ PC World | 2012-01-23 00:00:00 UTC ]
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Today's Wall Street Journal takes a look at a new lineup of "enhanced" digital books that incorporate music, video and high-tech graphics. But as one Wharton expert notes, the market for these elaborate productions remains to be seen. Continue reading at Knowledge@Wharton
[ Knowledge@Wharton | 2012-01-21 00:00:00 UTC ]
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Apple can improve education and empower authors to create ever-better digital books without limiting customers. Continue reading at PC World
[ PC World | 2012-01-21 00:00:00 UTC ]
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The starting gun has been fired in the race to find Britain's best publishers, retailers... Continue reading at The Bookseller
[ The Bookseller | 2012-01-20 00:00:00 UTC ]
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Even as more consumers buy dedicated digital reading devices and tablets, a hybrid market for books is developing in which readers will buy both print and digital books. That was one of the main conclusions from Verso Digital’s “2011 Survey of Book-Buying Behavior,” presented by the company’s... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-01-20 00:00:00 UTC ]
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Panarea Digital is an ebook, app, and mobile technology developer with a focus on education. The firm has produced interactive ebooks for Barnes & Noble and other companies, but Panarea Digital is now focused on Nearpod, a mobile learning platform that uses the iPad and other mobile devices... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-01-20 00:00:00 UTC ]
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In a new study undertaken by comScore to support the release of a new digital ad measurement solution, the company found that 31 percent of ads are delivered, but not seen by consumers. Continue reading at Folio Magazine
[ Folio Magazine | 2012-01-20 00:00:00 UTC ]
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A group of children's authors has formed a collective called Electrik Inc to publish their... Continue reading at The Bookseller
[ The Bookseller | 2012-01-19 00:00:00 UTC ]
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Capitol Weekly will stop producing a print edition as of Thursday. The publication devoted to California government said on its website that it will continue posting stories online. Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-01-19 00:00:00 UTC ]
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Simon and Schuster will release blockbuster writer Jackie Collins’ backlist in digital... Continue reading at The Bookseller
[ The Bookseller | 2012-01-13 00:00:00 UTC ]
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The earnings of German book retailer Thalia's parent group Douglas Holding will be hit by the... Continue reading at The Bookseller
[ The Bookseller | 2012-01-13 00:00:00 UTC ]
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Wenner Media has named a new chief digital officer, David Kang, who becomes the third person to hold the position in less than a year. Wenner hired its first chief digital officer, Steven Schwartz, in 2009. He left in May for his old employer, Reuters. The next person in the job, Michael... Continue reading at AdWeek
[ AdWeek | 2012-01-11 00:00:00 UTC ]
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Independent Booksellers Week is to take place over the first week of July, with the Booksellers... Continue reading at The Bookseller
[ The Bookseller | 2012-01-10 00:00:00 UTC ]
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Strong ebook sales over the festive period compensated for the decline in physical sales,... Continue reading at The Bookseller
[ The Bookseller | 2012-01-05 00:00:00 UTC ]
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Physical book sales in the final week of the year totalled £22.5m — down 70% week on... Continue reading at The Bookseller
[ The Bookseller | 2012-01-04 00:00:00 UTC ]
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HarperCollins US is suing digital publisher Open Road for copyright infringement after it... Continue reading at The Bookseller
[ The Bookseller | 2011-12-28 00:00:00 UTC ]
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E-books and audio books on the Web site of the New York Public Library. Publishers are waiting for an industrywide approach to e-lending to gel. Continue reading at The New York Times
[ The New York Times | 2011-12-25 00:00:00 UTC ]
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Ealier this month, Ziff Davis Enterprise [ZDE] completed a significant step in its OmniDigital strategy, rolled out earlier this year. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-22 00:00:00 UTC ]
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E-books are expected to account for 17% of Simon & Schuster's total revenue in 2011,... Continue reading at The Bookseller
[ The Bookseller | 2011-12-20 00:00:00 UTC ]
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