It was an unusually interesting week in digital marketing stats, with some numbers proving to be surprising and others mind-boggling. The following nine data points particularly got our attention. 1. Talk about a ridiculous YouTube win Emirates, the airline from United Arab Emirates, was fortunate that social media star Casey Neistat created a nine-minute video about his experience in first class on the airline, as he recently flew from Dubai to New York City. The superbly luxurious accommodations included his own private cabin, a cozy bed, a private mini-bar, showering facilities and caviar. This plane ticket costs more than $21,000, and he told Adweek on Friday that he was not financially compensated for the effort. His video was published on Sept. 19, but people can't stop watching it—the clip has now been viewed a whopping 23 million times on YouTube. Taking people to the lap of luxury is an old content trick—so maybe Neistat is his generation's Robin Leach. 2. Pinterest booms According to social marketing company Kinetic, Pinterest advertisers spent around 3.5 times more on the platform in the third quarter compared to the prior quarter. 3. Facebook dips IgnitionOne's Q3 study found that Facebook ad spend is down 22 percent because of the gradual elimination of the social network's ad exchange, called FBX, which is being shut down on Nov. 1. FBX, which entails desktop ad retargeting tools, has been winding down since May. 4. AI interest isn't... Continue reading at 'AdWeek'
[ AdWeek | 2016-10-21 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 31/08/2011 - 10:05 E-book sales now account for over 10% of Random House Group UK sales, as worldwide earnings for parent company Random House surged despite a dip in sales. In the first six months of 2011, Random House worldwide reported... Continue reading at The Bookseller
[ The Bookseller | 2011-08-31 00:00:00 UTC ]
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International magazine publisher Hubert Burda Media has opened a central marketing office in London to promote its German titles to UK-based advertisers. Continue reading at Media Week
[ Media Week | 2011-08-26 00:00:00 UTC ]
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James Tye, CEO at Dennis Publishing, warns against assuming all your readers want the same, and reveals how the company is monetising its digital products. Continue reading at Media Week
[ Media Week | 2011-08-26 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Thu, 25/08/2011 - 07:40 Pritchard's Bookshop has become the fourth independent this week to announce its closure, shutting its doors for the last time next month after 50 years of trading. The bookshop, in Formby, near Liverpool, is the second... Continue reading at The Bookseller
[ The Bookseller | 2011-08-25 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 24/08/2011 - 14:46 Private Eye is marking its 50th anniversary by publishing a book looking back at the history of the satirical institution. Private Eye: The First 50 Years is written by Adam Macqueen, a journalist on the magazine since 1997. It... Continue reading at The Bookseller
[ The Bookseller | 2011-08-24 00:00:00 UTC ]
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Evolusent Inc.--owner of Lifestyle Magazine as well as several different companies offering new media content and commerce services--is beta testing Turnit, a free digital newsstand for magazine publishers. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-24 00:00:00 UTC ]
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After initial rumors circulated Maxim was no longer available through iTunes, its been clarified that Maxim is still available for the iPad, NOOK and Zinio platforms, but has switched support providers. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-24 00:00:00 UTC ]
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Written By: Michael Fitzpatrick Publication Date: Tue, 23/08/2011 - 08:26 A confusing maze of ebook stores, a difficulty in rendering text and high costs of purchase are dissuading Japanese customers from buying into ebooks. The chaotic melee now taking place in Japan, as publishing makes room... Continue reading at The Bookseller
[ The Bookseller | 2011-08-23 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 23/08/2011 - 09:15 The Travel Bookshop in west London, which was made famous by the Hugh Grant film "Notting Hill", is closing down in two weeks' time. The London shop on Blenheim Crescent was founded 32 years ago and is owned by European... Continue reading at The Bookseller
[ The Bookseller | 2011-08-23 00:00:00 UTC ]
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Written By: Katie Allen Publication Date: Mon, 22/08/2011 - 09:21 American crime writer Karin Slaughter has written a digital-only short story exclusive to Amazon, with all the proceeds going to benefit libraries. read more Continue reading at The Bookseller
[ The Bookseller | 2011-08-22 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 19/08/2011 - 15:01 Publishers are becoming more flexible on ebook royalty rates, as UK agents receive offers of 30%35% of net receipts as standard from some US publishers. A P Watt agent Caradoc King said he was recently receiving offers... Continue reading at The Bookseller
[ The Bookseller | 2011-08-19 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Thu, 18/08/2011 - 12:15 A Dartmouth bookshop opened by the son of Winnie-the-Pooh author A A Milne is closing down after 60 years. The Harbour Bookshop on Fairfax Place was opened in 1951 by Christopher Robin Milne, the inspiration for the character... Continue reading at The Bookseller
[ The Bookseller | 2011-08-18 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 18/08/2011 - 15:35 Canadian novelist Kate Pullinger has said the power of Amazon, Apple and Google has put publishers in a "difficult situation". read more Continue reading at The Bookseller
[ The Bookseller | 2011-08-18 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 18/08/2011 - 12:10 Man Booker-winning author Graham Swift has said there is a danger aspiring writers may be put off from writing if the rates they are paid decrease in the digital age. read more Continue reading at The Bookseller
[ The Bookseller | 2011-08-18 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Tue, 16/08/2011 - 16:03 Spending on printed books slumped £1.1m last week, as the UK riots caused retailers to shut stores early and the public to avoid the high street. Although bookshops remained largely unscathed during the rioting, spending... Continue reading at The Bookseller
[ The Bookseller | 2011-08-16 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Thu, 11/08/2011 - 09:20 Canadian retailer Indigo Books & Music has reported 170% acceleration in digital sales growth, but blamed a drop in overall revenue for its first quarter on declining physical book sales. Indigo attributed the hike in its... Continue reading at The Bookseller
[ The Bookseller | 2011-08-11 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 10/08/2011 - 08:43 Polygon has bought a novel by the Private Eye writer and cartoonist Barry Fantoni. Publishing director Neville Moir bought UK & Commonwealth rights to Harry Lipkin through David Riding of MBA Literary Agents. The book,... Continue reading at The Bookseller
[ The Bookseller | 2011-08-10 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Tue, 09/08/2011 - 09:43 July retail sales saw a modest improvement, according to figures from the British Retail consortium, though book sales fell to their lowest level for seven years with food continuing to outperform non-food items. read more Continue reading at The Bookseller
[ The Bookseller | 2011-08-09 00:00:00 UTC ]
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Media research firm Affinity LLC has issued its latest American Magazine Study, which ranks 170 digital magazine brands on attributes ranging from "Most Trusted" to "Most "Useful" and "Most Entertaining." Rankings are based on the percent of a magazine's digital audience that cites the brand as... Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 09/08/2011 - 13:45 An independent bookshop to be run by an indie publisher will host an interactive website and offer home delivery when it opens in London next month. Belgravia Books, launched by publisher Gallic Books, will first welcome... Continue reading at The Bookseller
[ The Bookseller | 2011-08-09 00:00:00 UTC ]
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