A quality experience is something every publisher wants to offer their audience. Yet, there isn't a playbook on exactly how to do it. There are many variables in what makes for a quality experience, but ultimately it’s the readers/users themselves that decide. Still, there are creative ideas that have been shared with us in recent months that publishers should think about when they evaluate the experiences they offer audiences. Here are seven to consider: 1. Test Everything for Mobile What’s actually resonating with consumers on their smartphones? For one thing, content with “snappy headlines” and “tight copy,” according to Erin Weaver, director of audience development at Group Nine Media. “Know your character limits and keep all experiences mobile-friendly.” This means limiting big walls of text to 1-2 sentences per paragraph, keeping ad units non-invasive and ensuring that all video includes clearly legible captions for muted viewing. 2. Build Micro-communities Community has become somewhat of a buzzword in publishing over the past few years, yet it does accurately describe the like-minded loyal audiences many publishers enjoy. But Lorraine Goldberg, director of social strategy at Meredith, suggests there are effective ways to engage communities within communities. Engaging these micro-communities can happen through a number of channels, from live get-togethers to Facebook groups. “They may not bring scale, but you may reach people with a greater retention rate,”... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-20 17:20:54 UTC ]
News tagged with:
#long run
#rolling stone
#upheaval amy
#deeply obsessed
#favorite artists
#craves storytelling
#record industry
#digital publishing
When publishers Rare Bird and Unnamed Press moved into Highland Park, North Figueroa Bookshop soon followed, putting down roots in a bookstore-starved neighbohood. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-02-14 14:00:08 UTC ]
More news stories like this | News stories tagged with:
#bookshop
#bookstore
Bramble will publish its inaugural title, Jennifer Armentrout's 'Fall of Ruin and Wrath,' in September 2023, with industry veteran Monique Patterson tapped as its v-p and editorial director. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-14 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#inaugural title
While Valve’s awesome $399 Steam Deck is a capable enough gaming system out of the box, some of its best features are easy to miss. If you know where to look, you can customize the Steam Deck to your liking, minimize annoyances, and even expand your game catalog well beyond the built-in... Continue reading at PC World
[ PC World | 2023-02-10 12:52:42 UTC ]
More news stories like this | News stories tagged with:
#wi-fi network
#battery life
#libraries
The last few months have been an exciting time in the world of publishing, not only for the litany of debut novel and short story collection releases, but also for the publication of two long gestating, highly anticipated projects by Cormac McCarthy and Katherine Dunn. The 89-year old’s first... Continue reading at Electric Literature
[ Electric Literature | 2023-02-10 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#exciting time
#cormac mccarthy
#katherine dunn
#electric literature
#pulitzer prize
#debut novel
Sales from publishers reporting to the AAP's StatShot program were down 6.4% in 2022 compared to 2021. Sales were down in all publishing categories, with print sales off in both trade segments. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-10 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing categories
#trade segments
#print sales
This year’s highlighted publishing graduate programs demonstrate that cultivating positive change starts in the classroom as they grapple with how best to prepare students for an ever-evolving book business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-10 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#prepare students
This year’s highlighted publishing graduate programs demonstrate that cultivating positive change starts in the classroom as they grapple with how best to prepare students for an ever-evolving book business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-10 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#prepare students
HarperCollins has reached a tentative agreement with its striking union that includes an unspecified increase in minimum salaries. The deal was announced shortly after the publisher reported that sales fell 14% in the quarter ended December 31, and that profits plunged 52%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-10 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#publisher reported
#bad quarter
#tentative agreement
#harpercollins
After three months of a strike, the two parties reached a tentative deal that includes wage increases and a one-time bonus. Continue reading at The New York Times
[ The New York Times | 2023-02-10 02:56:17 UTC ]
More news stories like this | News stories tagged with:
#tentative deal
#harpercollins
Beloved dad-rocker Jeff Tweedy is no stranger to publishing: he has two previous titles under his belt about his life in music, one a memoir of his time with Wilco, the other about the art of songwriting. (Perhaps my favorite bit of Tweedy literalia, though, is his appearance as a character in... Continue reading at Literrary Hub
[ Literrary Hub | 2023-02-09 16:20:44 UTC ]
More news stories like this | News stories tagged with:
#jeff tweedy
#previous titles
#nick offerman
#memoir
'My Name Is Barbra,' the memoir that superstar Barbra Streisand said she's been working on for more than a decade, will be published this fall. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-02-08 20:02:43 UTC ]
More news stories like this | News stories tagged with:
#memoir
A Chicago-based independent publisher has responded to the recent attack on Black History by offering free books. Continue reading at Book Riot
[ Book Riot | 2023-02-08 16:46:55 UTC ]
More news stories like this | News stories tagged with:
#black history
#recent attack
#independent publisher
#ebooks
#book publisher
Stephen Prothero, author of 'God the Bestseller: How One Editor Transformed American Religion a Book at a Time' (HarperOne, Mar. 14), explores Eugene Exman's role in publishing books that remade America's religious life. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-08 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing books
In ‘one of the greatest tales of the creative life ever told’, the singer, actor and director recounts her life and 60-year career, in which she won scores of awards, many times as the first woman to do soBarbra Streisand will publish her first memoir later this year, her publisher has... Continue reading at The Guardian
[ The Guardian | 2023-02-07 16:11:50 UTC ]
More news stories like this | News stories tagged with:
#creative life
#barbra streisand
#memoir
Macrae, who helmed Holt in the 1980s and was president of Dutton in the 1970s, published Hilary Mantel, Jorge Luis Borges, and others during his illustrious career in publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-07 05:00:00 UTC ]
More news stories like this |
Discussions about how to work together in a changing industry as well as panels on diversity, equity, and inclusion were among the highlights of the PubWest-BMI conference. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-07 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#changing industry
The Tandem Collective's Naomi Bacon flew to Taipei International Book Exhibition to introduce 'community-led' book marketing. The post Marketing in ‘Tandem’: Naomi Bacon and Taipei’s Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-06 14:47:16 UTC ]
More news stories like this | News stories tagged with:
#tandem collective
#publishers appeared
#book marketing
#post marketing
#naomi bacon
The young Black woman giggles behind her hands as she sits in the furthest corner of the lecture hall at the DC public library where I’m launching Sweet, Soft, Plenty Rhythm, my debut novel about a cast of women, of all ages and backgrounds, who become entangled with a freedom-loving jazz... Continue reading at Literrary Hub
[ Literrary Hub | 2023-02-06 09:55:20 UTC ]
More news stories like this | News stories tagged with:
#laura warrell
#plenty rhythm
#debut novel
Members of the Independent Publishers Caucus, an indie press trade association, will gather in Seattle later this month for the American Booksellers Association’s first in-person Winter Institute since 2020. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-03 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#independent publishers
Publishers are building up their rights and digital business at Cairo International Book Fair this year, despite regional economic challenges. The post At Cairo Book Fair, Publishers Expand Rights Trade and Marketing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-02 17:35:34 UTC ]
More news stories like this | News stories tagged with:
#marketing appeared
#digital business