From Instagram and WeChat to Paul George of the Indiana Pacers, the past several days have revealed numerous marketing stats that should interest digital players. Below are seven data points that caught our eye: 1. Social video buzzes As Facebook plans on de-emphasizing publisher-posted content in users' news feeds in favor of posts from friends and family, video is getting more reach on the social network. According to data from SocialFlow, a social analytics company used by many major publishers, video accounted for just 0.9 percent of posts but for 7.15 percent of reach, 5.2 percent of likes and 11.1 percent of shares. The recent findings are based on 30 consecutive days of research. 2. Growing Instagram pushes discovery features Instagram now has 300 million daily users and 500 million monthly users. What's more, it claims that 60 percent of its users discover products and services on the platform, while 75 percent of them said they take action after being inspired. James Quarles, global head of business and brand development at Instagram, spoke with Adweek at Cannes Lions last week about how his platform is focused on discovery rather than direct response. 3. Organic Instagram performs almost as well as ads Markerly compared follower engagement between sponsored content and content that's not sponsored on Instagram. The two tactics work on a relatively equal level, the influencer marketing player's study found. On average, nonsponsored posts and sponsored... Continue reading at 'AdWeek'
[ AdWeek | 2016-07-01 00:00:00 UTC ]
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Last year the Frankfurt Book Fair and Publishing Perspectives launched a new conference, the Markets: Global Publishing Summit. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-11 00:00:00 UTC ]
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The self-published debut by a Norwegian crime fiction blogger draws interest, along with a backlist novel being billed as a Japanese 'One Hundred Years of Solitude.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-08 00:00:00 UTC ]
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Soho closed a doubleheader; Balzer + Bray signed a new duology by Sara Raasch; and Greenwillow books signed Kimberley Derting. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-04 00:00:00 UTC ]
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This week: new Dana Spiotta, redeeming the "Kama Sutra," and the quest to find the true age of the universe. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-04 00:00:00 UTC ]
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Grab your TARDIS-blue pencil: the ‘Doctor Who Coloring Book’ is the #1 book in the country. Plus a cookbook by 'Sport Illustrated' swimsuit model Chrissy Teigen debuts at #1 in Hardcover Nonfiction, book 7 in Kazu Kibuishi’s Amulet graphic novel series is #1 in Children’s Frontlist Nonfiction,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-04 00:00:00 UTC ]
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Publishers are trying different marketing techniques to differentiate their audiobooks in a crowded market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-11 00:00:00 UTC ]
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Finnish prize-winner racks up sales, Death takes a roadtrip in Germany, a Nigerian novel comes to France, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-08 00:00:00 UTC ]
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Carly Simon’s memoir—which among other disclosures finally confirms one of the men who’s “so vain”—debuts on our hardcover fiction list. Plus Black Friday boosts numbers for several top-selling titles, James Patterson’s Alex Cross scores a bestseller hat trick, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-04 00:00:00 UTC ]
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OUP nabs a title exploring children’s literature—and publishing’s—problem with diversity, Lee Boudreaux invests in a veteran’s Fallujah-set war novel, Avery spends six figures luring the pair behind a breakout vegan blog, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-04 00:00:00 UTC ]
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This week: a bibulous Southern preacher's perverse quest for sainthood; how human perception is changing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-04 00:00:00 UTC ]
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The Markets Global Publishing Summit at the Frankfurt Book Fair is a platform where publishers can do business with international experts from seven markets. The post 7 Key Questions that Will Be Answered at the The Markets: Global Publishing Summit appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-13 00:00:00 UTC ]
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An expanded web presence and growing social media audience has increased the visibility of the three-decades old program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
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This week in children's apps features an interactive storybook in which Little Critter helps a puppy find a home. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-10 00:00:00 UTC ]
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The new Canadian novel by the author of 'The Bear' sells in the States, a Finnish picture book makes its way to Germany, Swedish thriller 'The Evil Book' continues to sell, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-08 00:00:00 UTC ]
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British bestseller Santa Montefiore moves to a new house; Kerry Lonsdale, of the Women’s Fiction Writers Association, sells her debut; and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-04 00:00:00 UTC ]
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Bryan Stevenson’s Carnegie Medal–winning ‘Just Mercy’ get a big bump this week, landing at #8 overall. Plus Sue Grafton knocks Harper Lee from the #1 spot in hardcover fiction, Brené Brown debuts strong in hardcover nonfiction, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-04 00:00:00 UTC ]
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The continuation of our series on illustrated book publishing in the US looks at the digital market, where sales pale compared to print counterparts. The post Thoughts on the Digital Market for US Illustrated Books (Part 4) appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-28 00:00:00 UTC ]
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M. Judson in Greenville, S.C.; the Little Bookstore in Shelbyville, Ill.; and UH Bookstore in Honolulu have already opened this month. And Webster Groves Bookshop, is celebrating its first half century. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-07 00:00:00 UTC ]
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In Madrid, several top ebook distributors meet to discuss mutual challenges in book publishing and the possibility of a common European digital market. The post Ebook Distributors Meet to Discuss Common EU Digital Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-11 00:00:00 UTC ]
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The European Commission is today (6th May) set to reveal plans for the “digital single market”, to remove barriers to online services across Europe. The plans would mean that customers across the European Union could all access the same digital services and products, including ebooks and... Continue reading at The Bookseller
[ The Bookseller | 2015-05-07 00:00:00 UTC ]
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