From Instagram and WeChat to Paul George of the Indiana Pacers, the past several days have revealed numerous marketing stats that should interest digital players. Below are seven data points that caught our eye: 1. Social video buzzes As Facebook plans on de-emphasizing publisher-posted content in users' news feeds in favor of posts from friends and family, video is getting more reach on the social network. According to data from SocialFlow, a social analytics company used by many major publishers, video accounted for just 0.9 percent of posts but for 7.15 percent of reach, 5.2 percent of likes and 11.1 percent of shares. The recent findings are based on 30 consecutive days of research. 2. Growing Instagram pushes discovery features Instagram now has 300 million daily users and 500 million monthly users. What's more, it claims that 60 percent of its users discover products and services on the platform, while 75 percent of them said they take action after being inspired. James Quarles, global head of business and brand development at Instagram, spoke with Adweek at Cannes Lions last week about how his platform is focused on discovery rather than direct response. 3. Organic Instagram performs almost as well as ads Markerly compared follower engagement between sponsored content and content that's not sponsored on Instagram. The two tactics work on a relatively equal level, the influencer marketing player's study found. On average, nonsponsored posts and sponsored... Continue reading at 'AdWeek'
[ AdWeek | 2016-07-01 00:00:00 UTC ]
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Viking buys a memoir from a sexual assault victim, Putnam wins the follow-up from 'Adulting' author Kelly Williams Brown, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-06-07 04:00:00 UTC ]
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UK government backs investigation into dominance of Facebook and GoogleFacebook and Google could be forced to open up their businesses and share details of how their advertising model works, after the government backed an investigation into concerns that their dominance of the online advertising... Continue reading at The Guardian
[ The Guardian | 2019-02-13 00:00:00 UTC ]
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When it debuted in 2006, BuzzFeed quickly became a social media sensation. Its listicles, quizzes and funny videos went viral and created a huge audience online. The New York-based start-up later hired hundreds of journalists to do serious journalism, creating a platform that many saw as the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-02-03 00:00:00 UTC ]
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While much of the U.S. experienced cold weather this past week, Midwestern booksellers were especially affected by the Polar Vortex, causing days of subzero temperatures that kept customers out of stores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-01 00:00:00 UTC ]
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The athlete-centric sports publisher has laid off eight employees as the business undergoes a strategic shift. The post Bad week for digital media: The Players’ Tribune lays off eight appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-01-26 00:00:00 UTC ]
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Hardback books benefitted the most from the uptick in trade book revenue, with 28.5-percent growth compared to November 2017. The post American Market StatShot Report: Double-Digit Trade Growth in November appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-01-16 00:00:00 UTC ]
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Among the week's headlines: The 2018 'I Love my Librarian' award winners are honored at a reception in New York; ALA offers a legislative update as the 115th Congress enters its final weeks; and what does Tumblr's decision to police its platform for pornography say about the future of the internet? Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-07 00:00:00 UTC ]
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Scottish Book Trust will later this month run a second digital festival, with First Minister Nicola Sturgeon and award-winning author Maggie O’Farrell lined up to take part. Continue reading at The Bookseller
[ The Bookseller | 2018-11-08 00:00:00 UTC ]
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Robert Galbraith’s third Cormoran Strike title Lethal White has bagged the ebook number one straight out of the gate. Continue reading at The Bookseller
[ The Bookseller | 2018-10-08 00:00:00 UTC ]
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Bob Woodward’s Fear: Trump in the White House has stormed into the Weekly E-Book Ranking number one spot—the second US journalist to top the ebook chart with a damning appraisal of the president this year, albeit with fewer references to Trump eating Big Macs in the Lincoln Bedroom than Michael... Continue reading at The Bookseller
[ The Bookseller | 2018-10-01 00:00:00 UTC ]
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Among this week's headlines: Librarians react to another change in the library ebook market; Google pulls a no-show at a Senate hearing; And if you're looking for office space in Chicago, hit up the ALA. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-07 00:00:00 UTC ]
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Italian book publishing icon Stefano Mauri speaks at the Readmagine conference about how the digital dynamic has affected Italy's book marketplace. The post Italy’s Stefano Mauri in Madrid: Three Points of Digital Impact on the Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-07-13 00:00:00 UTC ]
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This week's hot book to film deals include a novel recently optioned for Ron Howard to direct, and a TV series to be adapted from works by Paulo Coelho. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-08 00:00:00 UTC ]
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This week: new books from Michael Ondaatje, Zora Neale Hurston, and Rachel Kushner. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-04 00:00:00 UTC ]
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Michelle McNamara’s ‘I’ll Be Gone in the Dark’ has a surge in sales after an arrest in the Golden State Killer cold case. Plus ‘Magnolia Table’ by Joanna Gaines sets a place at the top of the list, and CNN’s Jake Tapper publishes a novel about the McCarthy era. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-04 00:00:00 UTC ]
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HMH nabs a Brit’s debut rom-com, S&S buys a nonfiction book from the creator of a forthcoming BET dramedy, Andrews McMeel invests in another Instagram poet, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-04 00:00:00 UTC ]
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Led by solid gains through the retail and club channel, unit sales of print books rose 7% this Christmas week over last year. 'The Getaway' remained the season's most popular book, while Rupi Kaur sold a combined 136,000 copies of her two books in the week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-28 00:00:00 UTC ]
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'We trust that the European Commission will take the specific nature of the (ebook) sector into account," says the Börsenverein' Jessica Sänger. The post European Booksellers Cheer as Digital Market Talks on Ebooks and Geo-Blocking appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-11-26 00:00:00 UTC ]
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A half-day seminar organized by the Book Industry Study Group focused on the increasing importance of publishing rights—and examined the industry’s longtime problem of poor rights management. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-08 00:00:00 UTC ]
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Among the books just snatched up in Hollywood are a nonfiction title by CNN anchor Jake Tapper, a not-yet-published book about the unheralded female rock stars of Silicon Valley, and a Spiegel & Grau-published novel about a woman who goes missing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-07 00:00:00 UTC ]
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