From Instagram and WeChat to Paul George of the Indiana Pacers, the past several days have revealed numerous marketing stats that should interest digital players. Below are seven data points that caught our eye: 1. Social video buzzes As Facebook plans on de-emphasizing publisher-posted content in users' news feeds in favor of posts from friends and family, video is getting more reach on the social network. According to data from SocialFlow, a social analytics company used by many major publishers, video accounted for just 0.9 percent of posts but for 7.15 percent of reach, 5.2 percent of likes and 11.1 percent of shares. The recent findings are based on 30 consecutive days of research. 2. Growing Instagram pushes discovery features Instagram now has 300 million daily users and 500 million monthly users. What's more, it claims that 60 percent of its users discover products and services on the platform, while 75 percent of them said they take action after being inspired. James Quarles, global head of business and brand development at Instagram, spoke with Adweek at Cannes Lions last week about how his platform is focused on discovery rather than direct response. 3. Organic Instagram performs almost as well as ads Markerly compared follower engagement between sponsored content and content that's not sponsored on Instagram. The two tactics work on a relatively equal level, the influencer marketing player's study found. On average, nonsponsored posts and sponsored... Continue reading at 'AdWeek'
[ AdWeek | 2016-07-01 00:00:00 UTC ]
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Among the books generating buzz this week are a Spanish mountaineer's memoir; a new romantic comedy co-written by 'Rosie Project' author Graeme Simsion; and a work by a French editor about trying to summit Mont Blanc. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-07 00:00:00 UTC ]
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Avery invests in "The Longevity Diet," Putnam splashes six figures on Lauren Kate’s adult debut, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-04 00:00:00 UTC ]
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Ruth Ware’s third psychological thriller, 'The Lying Game,' debuts at #3 in Hardcover Fiction. Plus Joan Hess completes the final novel in Elizabeth Peters’s long-running Amelia Peabody series, and the first trailer for the big-screen adaptation of ‘Ready Player One’ boosts the book to the #9... Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-04 00:00:00 UTC ]
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This week: a mother abandons her family with $40,000 in a backpack, plus what science says about UFOs, chemtrails, and aliens. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-04 00:00:00 UTC ]
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At outlets that report to NPD BookScan, unit sales of print books were 6% higher in the week ended July 23, 2017, than in the similar week in 2016, led by double-digit increases in the two juvenile categories. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-28 00:00:00 UTC ]
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On the European Commission's geo-blocking regulations for ebooks, the Italian, Greek, French, and European publishing associations issue words of caution. The post European Publishing Associations on Geo-Blocking, Ebooks, and the Digital Single Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-07-25 00:00:00 UTC ]
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At outlets that report to NPD BookScan, unit sales of print books were 1% higher in the week ended May 21, 2017, than in the similar week in 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-26 00:00:00 UTC ]
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PW talks to Daniel Berze, senior v-p of academic publishing for Glasstree, who says the traditional scholarly publishing model is broken—and self-publishing can help fix it. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-13 00:00:00 UTC ]
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The print market sold 195 million books for £1.59bn in 2016, a 7% boost in volume over the last 12 months and a 4.5% jump in volume. Continue reading at The Bookseller
[ The Bookseller | 2017-01-05 00:00:00 UTC ]
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The "cultural consequences of the Digital Single Market in Europe would be disastrous", according to Chris Auty [pictured], head of the producing department of the National Film & Television School. Continue reading at The Bookseller
[ The Bookseller | 2016-12-07 00:00:00 UTC ]
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Phoenix-based digital marketing firm G/O Digital has laid off less than 100 employees today as it discontinued its direct sales business unit. G/O Digital CEO Tim Fagan said his company, which used to be part of Gannett Publishing Services and now is part of McLean, Virginia-based Tegna Inc.,... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2016-11-18 00:00:00 UTC ]
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Understanding publishing in the digital context of 'nearby media' is at the heart of the Frankfurt Book Fair's StoryDrive Asia conference in Singapore. The post This Week in Singapore: StoryDrive Asia and Digital Media Potential appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-09 00:00:00 UTC ]
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An Italian gift book offering happiness advice from a cat draws European interest along with a French novel that just picked up a prestigious literary award. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-08 00:00:00 UTC ]
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Paul Beatty’s ‘The Sellout’ gets a Booker boost and debuts on our Trade Paperback list. Plus Ina Garten and Anthony Bourdain lead the pack of new cookbook releases, adult coloring books stage a comeback, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-04 00:00:00 UTC ]
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This week: an epic whodunit that spans decades, and the true story of the American forgers who nearly broke the Bank of England. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-04 00:00:00 UTC ]
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Self-published writers and digital only publishers will continue to grow their share of the digital content market while traditional publishers over-price ebooks, according to early results of the FutureBook Census, launched ahead of this year’s FutureBook Conference, taking place on 2nd December. Continue reading at The Bookseller
[ The Bookseller | 2016-10-13 00:00:00 UTC ]
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Between massive shakeups at The Huffington Post and Gawker Media, this week marked the end of an era for digital publishing. For starters, late last week The Huffington Post announced that its namesake co-founder Arianna Huffington would be leaving the company to focus on a new company she’s... Continue reading at Digiday
[ Digiday | 2016-08-19 00:00:00 UTC ]
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For only the second time in weekly ebook ranking history, The Girl on the Train (Transworld) is number one, toppling Jojo Moyes' 10-week run in the top spot. Continue reading at The Bookseller
[ The Bookseller | 2016-08-19 00:00:00 UTC ]
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World Book Day director Kirsten Grant right has praised this year’s “phenomenal” event, which saw children’s book sales rise by 24.7% in WBD week, despite sales of the £1 WBD titles falling by 5.8% year on year. Continue reading at The Bookseller
[ The Bookseller | 2016-06-13 00:00:00 UTC ]
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Last year the Frankfurt Book Fair and Publishing Perspectives launched a new conference, the Markets: Global Publishing Summit. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-11 00:00:00 UTC ]
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