From Instagram and WeChat to Paul George of the Indiana Pacers, the past several days have revealed numerous marketing stats that should interest digital players. Below are seven data points that caught our eye: 1. Social video buzzes As Facebook plans on de-emphasizing publisher-posted content in users' news feeds in favor of posts from friends and family, video is getting more reach on the social network. According to data from SocialFlow, a social analytics company used by many major publishers, video accounted for just 0.9 percent of posts but for 7.15 percent of reach, 5.2 percent of likes and 11.1 percent of shares. The recent findings are based on 30 consecutive days of research. 2. Growing Instagram pushes discovery features Instagram now has 300 million daily users and 500 million monthly users. What's more, it claims that 60 percent of its users discover products and services on the platform, while 75 percent of them said they take action after being inspired. James Quarles, global head of business and brand development at Instagram, spoke with Adweek at Cannes Lions last week about how his platform is focused on discovery rather than direct response. 3. Organic Instagram performs almost as well as ads Markerly compared follower engagement between sponsored content and content that's not sponsored on Instagram. The two tactics work on a relatively equal level, the influencer marketing player's study found. On average, nonsponsored posts and sponsored... Continue reading at 'AdWeek'
[ AdWeek | 2016-07-01 00:00:00 UTC ]
News tagged with:
#sit tight
#chief scientist
Over the last decade, publishers have seen many external factors impacting their business models. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital solutions
#business models
On May 22 of last year, after a Boeing 737 landed at Rio de Janeiro’s Santos Dumont airport—famous for a short runway that forces pilots to slam on their brakes—a flight attendant announced: “Dear passengers, a Kindle device glided to the front of the plane during landing. Please check if it is... Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-03 00:00:00 UTC ]
More news stories like this |
Despite missing out on the overall prize in the Costa Book Awards, Kate Atkinson's Life After... Continue reading at The Bookseller
[ The Bookseller | 2014-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#kate atkinson
Printed book sales soared by £8m in the UK last week, as shoppers flocked to the high... Continue reading at The Bookseller
[ The Bookseller | 2012-12-04 00:00:00 UTC ]
More news stories like this |
Printed book sales soared by £8.6m week on week last week, but spending remains down on... Continue reading at The Bookseller
[ The Bookseller | 2011-12-13 00:00:00 UTC ]
More news stories like this |
Metropolitan signs two books from Palestinian rapper Tamer Nafer, Malcolm Gladwell will update 'The Tipping Point' for Little, Brown, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book deals
#malcolm gladwell
#tipping point
Among the week's headlines: outgoing ALA president Emily Drabinksi hits the road ahead of the ALA Annual Conference; book bans in Tennessee are poised to get more complicated as a new statewide commission begins work; and the Louisiana state senate passes a bill giving politicians control over... Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#road ahead
#book bans
In this edition of the Digiday+ Research Briefing, we examine how publisher-hosted events and influencer partnerships offer brands more key marketing opportunities, how The New Yorker refocused its newsletter strategy in the last year, and how digital media companies are exploring the fediverse,... Continue reading at Digiday
[ Digiday | 2024-05-30 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#digiday+ research
#digital media
Grand Central signs legal thriller writer Lisa Scottoline to a four-book deal; St. Martin’s picks up Henry Gee’s take on human extinction, and more Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-24 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#book deals
#four-book deal
As film and streaming studios scout comics of all genres for development, graphic novels also take inspiration from cinema—well beyond capes and tights. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-24 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#extra popcorn
#graphic novels
As film and streaming studios scout comics of all genres for development, graphic novels also take inspiration from cinema—well beyond capes and tights. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-24 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#graphic novels
Get insights on the state of publishing from agents, editors, and other industry professionals from the 2024 U.S. Book Show. Continue reading at Book Riot
[ Book Riot | 2024-05-23 18:14:04 UTC ]
More news stories like this | News stories tagged with:
#book show
#industry professionals
#publishers weekly
AI is being shoved into everything now, from laptops to kitchen appliances to celebrity gossip news. (No, none of that is an exaggeration.) The term is so ubiquitous that it’s fast becoming meaningless, just like “performative” or “green.” So, I’d like to thank Cooler Master for taking... Continue reading at PC World
[ PC World | 2024-05-22 14:28:16 UTC ]
More news stories like this | News stories tagged with:
#science fiction
The Southern California Independent Bookstore Bestsellers list for Sunday, May 26, 2024, including hardcover and paperback fiction and nonfiction. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-05-22 10:00:03 UTC ]
More news stories like this | News stories tagged with:
#bestselling books
#including hardcover
#paperback fiction
#paperback
#hardcover
#independent bookstore