6 Tips for Boosting Newsletter Open Rates

For many magazines, the majority of online traffic is derived from a key aspect of the publishing business: e-newsletters. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2012-10-03 00:00:00 UTC ]
News tagged with: #online traffic #publishing business

Other Publishing stories related to: '6 Tips for Boosting Newsletter Open Rates'


Digital rates could dissuade authors from writing - Swift

Written By: Charlotte Williams Publication Date: Thu, 18/08/2011 - 12:10 Man Booker-winning author Graham Swift has said there is a danger aspiring writers may be put off from writing if the rates they are paid decrease in the digital age. read more Continue reading at The Bookseller

[ The Bookseller | 2011-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital rates #digital age


Nielsen Ratings Tool Designed to Compare TV, Web

Measurement company Nielsen has long offered the industry standard for TV ratings, but can it do the same for the Web? Later this month, Nielsen will release a new service that measures online ad campaigns in a way that’s similar to how branded ad campaigns are measured on television. Online... Continue reading at AdWeek

[ AdWeek | 2011-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #provide advertisers #brand advertisers


Gallic to open Belgravia Books next month

Written By: Lisa Campbell Publication Date: Tue, 09/08/2011 - 13:45 An independent bookshop to be run by an indie publisher will host an interactive website and offer home delivery when it opens in London next month. Belgravia Books, launched by publisher Gallic Books, will first welcome... Continue reading at The Bookseller

[ The Bookseller | 2011-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent bookshop #indie publisher #belgravia books #26th september


Harry Potter's Pottermore E-Book Site is Now Open--for Scammers

Scam artists are selling fake early access to the Pottermore Web site or asking for personal data to register an "account." Either way, you're going to be sorry if you interact with them. Continue reading at PC World

[ PC World | 2011-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harry potter #personal data


Schools' library snubs hit literacy rates

Written By: Caroline Horn Publication Date: Fri, 05/08/2011 - 08:40 The government's lack of coherent support for school libraries is one of a number of factors contributing to the fall in children's literacy, according to a report by an All-Party Parliamentary Group for Education. The report... Continue reading at The Bookseller

[ The Bookseller | 2011-08-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #school libraries #factors contributing #professional development


Mobcast looks to growth after cash boost

Written By: Graeme Neill Publication Date: Tue, 02/08/2011 - 08:59 Mobcast, the digital company behind the mobile phone ebook company GoSpoken, has secured an undisclosed amount of fresh funding from two investment groups. The company said the cash, from technology venture capitalist fund... Continue reading at The Bookseller

[ The Bookseller | 2011-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #undisclosed amount #fresh funding #richard thompson #non-executive director


Mail boosts Dukan as French reclaims top spot

Written By: Philip Stone Publication Date: Tue, 26/07/2011 - 15:10 A resurgent Dawn French narrowly beat Sophie Kinsella to the summit of The Official UK Top 50 this week. The former’s A Tiny Bit Marvellous (Penguin) sold 29,725 copies at UK booksellers last week, just 356 more than Kinsella's... Continue reading at The Bookseller

[ The Bookseller | 2011-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pole position #uk booksellers #kathy reichs


Greek chain opens ‘learning hub for the future’

Written By: Philip Jones Publication Date: Fri, 22/07/2011 - 14:57 Greek bookstore chain Eleftheroudakis has opened a new flagship store in the heart of Athens, replete with an Espresso Book Machine and trained librarians. read more Continue reading at The Bookseller

[ The Bookseller | 2011-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #flagship store


Gollancz opens sci-fi Gateway to ebooks

Written By: Graeme Neill Publication Date: Wed, 20/07/2011 - 15:00 Thousands of out of print science-fiction titles will be available digitally, after Gollancz launched the world's largest science-fiction and fantasy library, the SF Gateway. read more Continue reading at The Bookseller

[ The Bookseller | 2011-07-20 00:00:00 UTC ]
More news stories like this |


OFT opens door to Bertrams/Dawson merger

Written By: Lisa Campbell Publication Date: Tue, 19/07/2011 - 15:50 The Office of Fair Trading will not refer the merger of Bertrams and Dawson to the Competition Commission, it said today. Smiths News Plc, which owns book wholesaler Bertrams, announced the £20m deal to buy Dawson Holdings in... Continue reading at The Bookseller

[ The Bookseller | 2011-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fair trading #competition commission #early june #smiths news


Cambridge University Press opens up digital platform to rivals

Written By: Lisa Campbell Publication Date: Wed, 13/07/2011 - 09:50 Cambridge University Press has launched a digital content platform for libraries which it says will become "one of the largest and most significant repositories of digital academic material in the world.” From October 2010,... Continue reading at The Bookseller

[ The Bookseller | 2011-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital platform #offers access


Fathers Day fails to boost June book sales - BRC

Written By: Lisa Campbell Publication Date: Tue, 12/07/2011 - 09:37 Widespread offers and Fathers Day failed to affect book sales falling in June compared to 2010, according to the British Retail Consortium. Figures out today show total sales in the UK were up 1.5% last month in comparison to... Continue reading at The Bookseller

[ The Bookseller | 2011-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #june compared #year-earlier level #fathers day #e-book readers


Amazon to open new fulfilment centre

Written By: Graeme Neill Publication Date: Mon, 11/07/2011 - 08:45 Amazon.co.uk is creating 900 jobs by opening its seventh fulfilment centre in Rugeley, Staffordshire. The 700,000 square foot centre will begin fulfilling orders from September and aims to employ more than 900 permanent and... Continue reading at The Bookseller

[ The Bookseller | 2011-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fulfilment centre #temporary workers


Bedford Square partners with Open Road in US

Written By: Charlotte Williams Publication Date: Wed, 29/06/2011 - 14:10 Open Road has entered into a partnership with Ed Victor's Bedford Square Books, making the publishing venture's list available in the US as ebooks and print on demand volumes. read more Continue reading at The Bookseller

[ The Bookseller | 2011-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #open road #ed victor #publishing venture


Publishing Vet Opens Oakland-based Speakers Bureau

Oakland-based book publicist Lorna Garano has opened an eponymous speakers bureau with business partner Peter Handel, who also has a track record in public relations for Bay Area authors and publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #track record #public relations


Healthy Planet opens Books For Free shops

Written By: Lisa Campbell Publication Date: Mon, 27/06/2011 - 08:34 A green charity offering books for free aims to open an outlet in every town in the UK, and has called on publishers to donate titles. The Booksellers Association has come out in support of the programme run by Healthy Planet,... Continue reading at The Bookseller

[ The Bookseller | 2011-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #donate titles #booksellers association #healthy planet


Ingram opens Lightning Source Australia arm

Written By: Graeme Neill Publication Date: Thu, 16/06/2011 - 09:29 Ingram has opened Lightning Source Australia, its fifth international print on demand facility. Lightning Source already operates print on demand facilities at its Tennessee headquarters as well as in Pennsylvania in the United... Continue reading at The Bookseller

[ The Bookseller | 2011-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lightning source #milton keynes #joint venture


Book Machines Near the Tipping Point?

Retailing for $185,000, the Espresso Book Machine, developed by On Demand Books, costs more than the annual revenue of some independent bookstores. But with a new partnership with the American Booksellers Association to help get frontlist and midlist titles from mainstream houses (something that... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tipping point #book machines #demand books #annual revenue #independent bookstores #backlist titles


Open Road Expands Marketing Team

Open Road Integrated Media is expanding its marketing team, adding new members and promoting those within the department. Rachel Chou, chief marketing officer at Open Road, annouced the changes, crediting the growth to the rapidly expanding market for ebooks. Lauren Naefe has been hired as... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing team #open road


Bertelsmann's Club to open to public

Written By: Anja Sieg Publication Date: Tue, 07/06/2011 - 12:10 Bertelsmann's Direct Group is to open to the public all of the retail stores operated by its ailing German book club operation Der Club. Previously the group allowed only members into the chain, a strategy which impacted a... Continue reading at The Bookseller

[ The Bookseller | 2011-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #direct group #limited number #1st july