6 Tips for Boosting Newsletter Open Rates

For many magazines, the majority of online traffic is derived from a key aspect of the publishing business: e-newsletters. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2012-10-03 00:00:00 UTC ]
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4 Brands Bet on Social and Mobile to Boost Father’s Day Campaigns

Marketers are gung-ho on playing up photo-sharing and social media this year to tap into the power of dad, as seen in Father’s Day campaigns from Ace Hardware, Craftsman, Dremel and O2X. You may not expect dads to be receptive about posting touchy-feely streams of pictures on social media, but... Continue reading at AdWeek

[ AdWeek | 2014-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #music downloads #youtube videos #digital platforms


'Bookshop boom' under way as Winstone's opens second branch

A mini UK bookshop boom appears to be under way as a fifth new store opening is announced in a... Continue reading at The Bookseller

[ The Bookseller | 2014-06-12 00:00:00 UTC ]
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BISG Annual Industry Awards Open for Nominations

Award short lists will be announced in August, and the winners will be presented at the annual members meeting on September 19 in New York City. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-11 00:00:00 UTC ]
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Open Road Launches Series for Controversial Works

Forbidden Bookshelf, a series devoted to "resurrecting books that focused on issues and events that are too often left in the dark," kicks off June 10. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-09 00:00:00 UTC ]
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Hatchards to open at London St Pancras

Waterstones is set to open a branch of Hatchards at London’s St Pancras International.... Continue reading at The Bookseller

[ The Bookseller | 2014-06-09 00:00:00 UTC ]
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Job Moves: June 6, 2014

Baker Publishing Group has appointed Kim Bangs as senior acquisitions editor for the Bethany House and Chosen divisions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-06 00:00:00 UTC ]
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Carmichael's to Open Children's Store in Louisville

When Carmichael's Kids opens in Louisville, Ky., this August, it will be the third store and first children's specialty book and toy store for Carol Besse and Michael Boggs, founders of Carmichael's Bookstore in 1978. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #toy store #open children


Google Opens Exclusive Video Ad Market For Only Select Publishers And Brands

Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference. The marketplace is called Google Partner Select... Continue reading at AdWeek

[ AdWeek | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher partners #premium publishers


Open Road Buys Premier Digital E-book Line

Open Road Integrated Media has added more than 300 titles to its catalogue, acquiring the ebook list from Premier Digital Publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook list


'Diary of a Wimpy Kid' author Jeff Kinney says he will open a bookstore

Jeff Kinney says he plans to open a bookstore in his town of Plainville, Mass., aimed at breaking even within five years. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-06-03 00:00:00 UTC ]
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BEA 2014: Shambhala Boosts Its Roost Line

While Shambhala Publications’ giveaways at BEA this year include Writing from the Senses by Laura Deutsch, The Authentic Life by Ezra Bayda, and other titles reflecting the heart and soul of the company’s spiritual origins more than 40 years ago, the company is also spotlighting Roost, its... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #shambhala publications #authentic life #newest imprint #lifestyle books


Harper Seeks Injunction in Dispute with Open Road

HarperCollins have asked the court for a permanent injunction blocking Open Road from publishing its unauthorized ebook edition of Jean Craighead George’s "Julie of the Wolves," as well as more than $1.1 million in damages and attorney costs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-24 00:00:00 UTC ]
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W H Smith defends "worst retailer" rating

W H Smith has defended its customer service record after being voted the worst retailer in the UK... Continue reading at The Bookseller

[ The Bookseller | 2014-05-22 00:00:00 UTC ]
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Government: 'no scope to change 20% VAT rate on ebooks'

There is “no scope” to change the 20% VAT rate on ebooks, the UK government said... Continue reading at The Bookseller

[ The Bookseller | 2014-05-16 00:00:00 UTC ]
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HighBridge buy boosts W F Howes range

Audiobook publisher W F Howes has expanded its publishing range following the acquisition of US... Continue reading at The Bookseller

[ The Bookseller | 2014-05-15 00:00:00 UTC ]
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eOne opens Australia office

Consumer brand licence company Entertainment One Licensing (eOne) is opening an office in... Continue reading at The Bookseller

[ The Bookseller | 2014-05-15 00:00:00 UTC ]
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5 Writing Tips: Max Brooks

The author of "World War Z" and "The Harlem Hellfighters" says it's okay to have over 200 drafts. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
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Luxury French publisher Assouline to open bookshop in London

Luxury international bookseller and publisher Assouline is to open a new store in London’s... Continue reading at The Bookseller

[ The Bookseller | 2014-05-07 00:00:00 UTC ]
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Job Moves: May 6, 2014

Liz Perl has been promoted to executive v-p, marketing for Simon & Schuster. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-06 00:00:00 UTC ]
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Authors on the Air May 6, 2014: Lisa Lillien

Lisa Lillien, author of "The Hungry Girl Diet: Big Portions. Big Results. Drop 10 Pounds in 4 Weeks" (St. Martin's Griffin, 9780312676797), will appear on NBC’s "Today Show" on Wednesday, May 7. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-06 00:00:00 UTC ]
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