Instagram last week unveiled its updated algorithm, which will reorder the images and videos users see in their news feeds based on their interests instead of how the posts were published chronologically. The development followed a similar move by Twitter six weeks ago to reorder users' time lines—if they opt in—based on the relevance of tweets. And considering Facebook's algorithm changes in recent years have made it significantly more challenging for posts to gain traction, it seems more obvious than ever that organic social is being threatened like never before. Wall Street wants bigger ad dollars from these publicly held tech brands, so Instagram, Twitter and Facebook are essentially making marketers pay if they want to increase the likelihood of achieving big social results. We asked digital players what it means for their businesses, and here are the six most interesting things they had to say. 1. Social, as a "free ride," is officially over Marketers predicted that more of their budgets will be spent on organic and paid social advertising as long as brand execs feel like the efforts are producing strong results. Even if the success rate lessens, said David Moritz, CEO of Viceroy Creative, most major companies will want to have a healthy presence on Instagram, Twitter and Facebook in order to stay relevant to consumers. "It will cost [marketers] more to do it," Moritz said. "The free ride is over, but everyone who participated in it seems to have benefited in... Continue reading at 'AdWeek'
[ AdWeek | 2016-03-24 00:00:00 UTC ]
News tagged with:
#short term
#greater control
#work hard
It’s time to elevate your charging game with this recently released Anker GaN charging station that’s now $30 off on Amazon. Not only will this charger tidy up your desk, but it will also make your workspace look better thanks to the incorporated clock face. Boasting a robust 250W... Continue reading at PC World
[ PC World | 2024-08-19 16:30:47 UTC ]
More news stories like this | News stories tagged with:
#kindle
#deal runs
#worth mentioning
Amid a months-long dispute with influencers, many of whom have vowed not to promote St. Martin's Press titles until their concerns are addressed, SMP on Friday released a brief statement condemning "racism in all its forms" and saying it remains committed to "publishing a wide variety of books... Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-19 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#wide variety
Political histories, a courtroom drama and the memoir of a daughter of the South Side illuminate the legacy of the 1968 Democratic National Convention. Continue reading at The New York Times
[ The New York Times | 2024-08-14 09:01:30 UTC ]
More news stories like this | News stories tagged with:
#memoir
#courtroom drama
Marchant, who was previously director of marketing, strategy, and engagement at the Random House Group, will join Hachette Book Group on September 23. She succeeds Wibke Grutjen, who departed HBG this month to join Simon & Schuster. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-14 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#random house
#hachette book
Plus: the most read books on Goodreads in July, new cookbooks for the school year, and more. Continue reading at Book Riot
[ Book Riot | 2024-08-02 15:00:00 UTC ]
More news stories like this | News stories tagged with:
#books week
#school year
#read books
Making Banned Books Week about action will bring us one step closer to curtailing book censorship. That, plus this week's book censorship news. Continue reading at Book Riot
[ Book Riot | 2024-08-02 13:30:00 UTC ]
More news stories like this | News stories tagged with:
#books week
#step closer
We asked kids’ publishers for notes on their successful marketing strategies in the STEM/STEAM space. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-02 04:00:00 UTC ]
More news stories like this | News stories tagged with:
The January-through-June report from Circana BookScan for the States comes with observations on declines in middle-grade print sales. The post Circana BookScan: US Print’s January-June Print Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-07-29 18:17:44 UTC ]
More news stories like this | News stories tagged with:
#bookscan
#circana bookscan
Samsung’s Galaxy Z Flip series has always tempted me more than the Z Fold. Maybe it’s the flip-phone nostalgia taking hold; maybe it's the fact that I don’t want to watch video inside a square; maybe it's simply the Z Flip’s more palatable price. The Z Flip series has launched in tandem with... Continue reading at Engadget
[ Engadget | 2024-07-29 12:00:41 UTC ]
More news stories like this | News stories tagged with:
#kindle
With Vice President Kamala Harris the presumptive Democratic nominee, the first presidential election since the Supreme Court overturned Roe v. Wade may be the second in U.S. history with a woman atop a major party ballot. These six books, published post-Dobbs, provide insight into an issue... Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-26 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#presidential election
#american history
Authors from across the globe document the joys and travails of diaspora communities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-26 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#immigrant experiences
As a comic book series to honor the Turtles’ 40th anniversary debuts, here’s a look back at their milestones. Continue reading at The New York Times
[ The New York Times | 2024-07-22 09:01:21 UTC ]
More news stories like this | News stories tagged with:
#comic book
Imagine following Harry Potter’s adventures while the gothic library of Hogwarts glows in the background. Apple’s latest VR headset suggests that future may be near. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-19 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#harry potter
The Amazon Prime Day sale ends tonight, but don't think that all opportunities to save have come and gone. In typical Amazon fashion, most of the best Prime Day deals on day one of the sale remain the best offers now on day two — if they didn't sell out already, that is. Thankfully, many of the... Continue reading at Engadget
[ Engadget | 2024-07-17 23:00:36 UTC ]
More news stories like this | News stories tagged with:
#kindle
#yahoo life
#entry-level kindle
#compact design
Amazon Prime Day 2024 will be over in a few hours, but there's still time to save on some of our favorite gadgets. As to be expected, the best Prime Day deals from day one of the sale remain the best offers now on day two — if they didn't sell out already, that is. We haven't seen a ton of sold... Continue reading at Engadget
[ Engadget | 2024-07-17 17:35:46 UTC ]
More news stories like this | News stories tagged with:
#kindle
#yahoo life
#fitness trackers
#mopping capabilities
#storage bag
#detangling comb
#long barrels
#bundle includes
#storage case
#power bank
Abrams VP of marketing Kim Lauber oversaw the restructuring of the publisher's marketing group, which now includes two units designed to make Abrams marketing more agile, proactive, and data driven. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-11 04:00:00 UTC ]
More news stories like this | News stories tagged with:
The bestselling books of the week, the indie bookstore shipping LGBTQ titles to states where they're banned, and more. Continue reading at Book Riot
[ Book Riot | 2024-07-06 15:00:00 UTC ]
More news stories like this | News stories tagged with:
#bookstore
#bestselling books
It's a bumper crop of YA book deals, with something for every kind of reader. Grab horror, fantasy, short stories, and more on the cheap. Continue reading at Book Riot
[ Book Riot | 2024-07-06 14:00:00 UTC ]
More news stories like this | News stories tagged with:
#ya book
#short stories
#bumper crop
It's July, and that means Amazon Prime Day is just around the corner. We're seeing a lot of early Prime Day deals ahead of July 16, and the latest offer coming from within Amazon's umbrella is for the readers out there. Prime members can now lock in three months of a free Kindle Unlimited... Continue reading at Engadget
[ Engadget | 2024-07-03 19:58:56 UTC ]
More news stories like this | News stories tagged with:
#kindle
#million book
#yahoo life
#move fast
#usual rate
#popular series
#book library
#free access
#exclusive deal
#prime members
#voracious readers
Amazon Prime Day is later this month, and the retailer has been promoting the big sale with additional discounts with early Prime Day deals. Right now, members of Amazon Prime can snag three months of an Audible Premium Plus subscription for free. This deal runs through July 31. After the... Continue reading at Engadget
[ Engadget | 2024-07-02 20:42:45 UTC ]
More news stories like this | News stories tagged with:
#audiobook
#yahoo life
#creative team
#walking dead
#neil gaiman
#notable names
#radio plays
#runs members-
#hop aboard
#mildly curious
#good deal
#usual price
#automatically renew
#deal runs