5 Ways To Lock In Your Customers Using Online Communities

How positioning your business model around your most engaged customers will reap beaucoup returns.As a long-time comic book artist, fan, and professional, I have experienced firsthand how comics collectors travelled long distances to meet up with others who shared these passions. In the 1990s, the Internet condensed time and space to bring people with common passions together virtually. These days, the virtual real estate where people come together online to discuss mutual interests is commonly referred to as an online community.Read Full Story     Continue reading at 'Fast Company'

[ Fast Company | 2014-03-11 00:00:00 UTC ]
News tagged with: #bring people #online communities #online community #business model

Other Publishing stories related to: '5 Ways To Lock In Your Customers Using Online Communities'


The Knot Expands Partnership with Teleflora Through Advertising, Custom Content

Bridal publication The Knot renewed its bridal program with floral delivery service Teleflora after a successful campaign debut in 2011. Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #custom content


iMedia Revenue Ltd. Provides Newspaper Publishers With Forum For Online Business Opportunities

Research Triangle, NC –February 21, 2012 – iMedia Revenue Ltd., a company dedicated to delivering the latest advanced editorial and advertising solutions to local newspaper agencies, today announced the launch of a BloggingWriters ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newspaper publishers #company dedicated #advertising solutions #today announced


Book review: 'The American Way of Eating' by Tracie McMillan

Tracie McMillan takes us to agricultural fields, Wal-Mart and Applebee's, where she works short stints and tries to eat healthfully on meager pay.The American Way of Eating Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book review


ASP Westward Sells Community Media of Colorado to Macari-Healey Publishing Company, LLC

HOUSTON, TX - February 6, 2012 - Macari-Healey Publishing Company, LLC, of Golden, Colorado has purchased Community Media of Colorado from ASP Westward. The Houston-based newspaper publisher had owned CMC since 2002. ASP Westward also ope ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-06 00:00:00 UTC ]
More news stories like this |


Faber launches online project hub for YA readers

Faber and Faber has set up a social media hub, The Spark, for teenagers to get involved in Faber... Continue reading at The Bookseller

[ The Bookseller | 2012-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ya readers


US Online Ad Spending to Top Print by $5.7 Billion in 2012

U.S. online ad spending is set to eclipse that of print this year by 15.5 percent, according to eMarketer, suggesting that the long-awaited print-to-digital inflection point may now be here for both content creators and marketers. Continue reading at Folio Magazine

[ Folio Magazine | 2012-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content creators


Penton Online Auctions

In a b-to-b twist on the e-commerce craze, Penton launched an online auction site that can scale across all the verticals the company targets. Continue reading at Folio Magazine

[ Folio Magazine | 2012-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-commerce craze


Capitol Weekly Cuts Print Version, Will Continue Online Only

Capitol Weekly will stop producing a print edition as of Thursday. The publication devoted to California government said on its website that it will continue posting stories online. Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-01-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #continue online #california government


vjoon’s Alliance with Adobe® in Tablet Publishing Pays Off for Customers

vjoon®, a leading provider of cross-media publishing platforms and a global Adobe Digital Publishing Suite (DPS) reseller, announces that vjoon customers such as Condé Nast, National Geographic, Reader’s Digest, Red Bull, ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-01-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #leading provider #national geographic #red bull


TBH wins eight-way auction for Aftermath

The Bodley Head has secured the rights to academic Lewis Dartnell’s new title after an... Continue reading at The Bookseller

[ The Bookseller | 2012-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bodley head


Customers move to support high street

Customer sentiment towards the high street helped independent bookshops in the final weeks of the... Continue reading at The Bookseller

[ The Bookseller | 2012-01-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #final weeks


YouGov: books 'among most popular online buys'

Books are among the items most commonly bought online, according to a report from market research... Continue reading at The Bookseller

[ The Bookseller | 2011-12-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #market research


Google partners with Bloomsbury Public Library Online

Google is partnering with Bloomsbury's Public Library Online, sponsoring two of the digital... Continue reading at The Bookseller

[ The Bookseller | 2011-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google partners


'Catastrophic' plunge in lending at Lewisham's community libraries

Local campaigners have accused Lewisham council of operating a two-tier library service after the... Continue reading at The Bookseller

[ The Bookseller | 2011-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #community libraries


Bloomsbury launches online service for unpublished authors

Bloomsbury is to offer online services to help unpublished authors learn about the publishing... Continue reading at The Bookseller

[ The Bookseller | 2011-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #unpublished authors


Media Decoder Blog: Many Online Book Buyers First Shop Around in Stores

According to a survey, 24 percent of people who said they had bought books from an online retailer in the last month also said they had seen the book in a brick-and-mortar bookstore first. Continue reading at The New York Times

[ The New York Times | 2011-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online retailer #brick-and-mortar bookstore


Online-only News Brands Garner More “Buzz” than Print-Affiliated Counterparts

Online-only news sites received more—and more positive—online “buzz” than their print-affiliated counterparts in 2011, according to a data-mining tool developed by digital marketing agency Zeta Interactive. Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-02 00:00:00 UTC ]
More news stories like this |


The only way is Sam for S&S

Simon & Schuster has acquired a memoir by Sam Faiers, star of reality TV series "The... Continue reading at The Bookseller

[ The Bookseller | 2011-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster


Finding Your Way Through the Digital Maze: E-Solutions 2011

Book publishers know that their business is changing, and quickly. Whether it’s online publishing through the Web, downloadable ebooks, or app development, digital content and the technology that supports it is the newest path to sales growth and customer satisfaction. In today’s book content... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #downloadable ebooks #digital content #sales growth #continuously updated #technical support


Wimpy Kid for £5 as retailers ramp up Xmas campaigns

Sainsbury's is advertising Jeff Kinney's latest book in The Diary of a Wimpy Kid series... Continue reading at The Bookseller

[ The Bookseller | 2011-11-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wimpy kid