In advance of the fourth annual Digital Content NewFronts, Adweek, in partnership with the Interactive Advertising Bureau, convened a panel of five industry thought leaders to discuss the challenges and opportunities Web- and mobile-based video pose for traditional media companies, digital native firms and brand marketers. The panel was moderated by Anna Bager, svp and general manager, video and mobile at the IAB. Anna Bager: We are honored and I'm very excited to have such a great group of people in the room to talk about what we're about to soon experience during the NewFronts. I would like to have a conversation around where the largest business opportunities are and also where the creative opportunities and challenges lie. So I want to start by asking the traditional publishers in the room who don't necessarily come from a digital video background, Michael [Zimbalist] and Michael [Klein] and Rahul. Where do you see the greatest opportunities, and do you feel that you're reaching new audiences? Michael Zimbalist: Yes, we are unquestionably reaching new audiences and taking on new capabilities and expressing the content we create in an entirely new form, so the business opportunities are the opportunities of a new business line. And the capabilities are widespread throughout the organizations, such that we can do videos as extensions of our journalism—but also commercial video for our advertisers. Michael Klein: Condé Nast Entertainment was created to take these... Continue reading at 'AdWeek'
[ AdWeek | 2015-04-27 00:00:00 UTC ]
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In a July 28 ruling, federal judge Brian Morris found sufficient evidence to grant a temporary restraining order blocking the law so that Montana Pride, which began on July 30 and will run through August 6, can proceed without legal risk. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-31 04:00:00 UTC ]
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Unit sales of print books fell 6.1% last week. All six major categories had declines. In the year's strongest segment, adult fiction, sales couldn't keep pace with last year, when 'Where the Crawdads Sing' sold more than 123,000 copies. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-28 04:00:00 UTC ]
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The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot
[ Book Riot | 2023-07-24 13:36:59 UTC ]
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Being sustainable is more than just a company-wide initiative at C&C Offset, says deputy general manager Francis Ho. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-21 04:00:00 UTC ]
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Stories Are All about Taking up Space: A Conversation with Ekemini Pius, by Darlington Chibueze Anuonye Interviews [email protected] Thu, 07/20/2023 - 15:08 Photo by Offlong EkpenyongThe first week of July, the Caine Prize for African Writing... Continue reading at World Literature Today
[ World Literature Today | 2023-07-20 20:08:39 UTC ]
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The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot
[ Book Riot | 2023-07-17 13:53:44 UTC ]
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As linear television viewership continues to decline, advertisers' appetite for reaching live audiences has only grown in proportion. To capitalize on this opportunity and tap into lucrative video budgets, publishers including Cond? Nast, Penske Media Corp. (PMC) and Overtime have all recently... Continue reading at AdWeek
[ AdWeek | 2023-07-12 00:00:00 UTC ]
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The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot
[ Book Riot | 2023-07-10 14:20:58 UTC ]
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In a July 7 filing, the plaintiffs, including a local bookseller, say that the new law is "motivated by anti-LGBTQ+ animus” and imposes an “unconstitutional content and viewpoint-based restriction” on free speech. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-10 04:00:00 UTC ]
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TikToker Jerrad Swearenjin approached Shawn Warner during a book signing because he looked ‘super defeated’A debut author struggling with sales became Amazon’s No 1 bestseller this week after a video of the writer at a quiet book signing went viral on TikTok.58-year-old Shawn Warner was sitting... Continue reading at The Guardian
[ The Guardian | 2023-07-07 13:47:16 UTC ]
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The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot
[ Book Riot | 2023-07-03 14:54:55 UTC ]
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First edition of Harry Potter and the Philosopher’s Stone bought by UK book collector goes up for auction next weekIt is a book that has certainly lived up to its name: a rare edition of Harry Potter and the Philosopher’s Stone bought for 30p could fetch up to £5,000 at auction.The first novel... Continue reading at The Guardian
[ The Guardian | 2023-06-30 09:29:28 UTC ]
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Nearly half of eligible employees have accepted a voluntary separation offer made by the company; to qualify, employees must be at least 60 years old and have been at the company for at least 15 years. Meanwhile, former CEO Markus Dohle has joined the board of Indigo Books & Music though he... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-29 04:00:00 UTC ]
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For the past few years, Samsung's Galaxy Z Fold line has been the undisputed champion of big flexible phones. But it holds that title almost by default thanks to a lack of real contenders — especially outside of China. But with the Pixel Fold, Google has created a legitimate challenger with an... Continue reading at Engadget
[ Engadget | 2023-06-26 17:00:03 UTC ]
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Welcome to Day Four of Ad Age’s Cannes Today newsletter. Reading online and want it delivered straight to your inbox? Sign up here. For real-time updates, follow our live blog. And see all our coverage here. Click here for a recap of Day Three. AI overload As everyone knows, unless you are... Continue reading at Advertising Age
[ Advertising Age | 2023-06-22 19:48:12 UTC ]
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If you think your kids should have a smart display of their very own, this might be a good time to grab two of them from Amazon. In advance of Prime Day, you can get two Echo Show 5 Kids for the price of one. The displays came out in 2023 and typically go for $100 each. By using the code... Continue reading at Engadget
[ Engadget | 2023-06-22 16:30:34 UTC ]
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The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot
[ Book Riot | 2023-06-19 13:54:50 UTC ]
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The problem with studying the universe around us is that it is simply too big. The stars overhead remain too far away to interact with directly, so we are relegated to testing our theories on the formation of the galaxies based on observable data. Simulating these celestial bodies on computers... Continue reading at Engadget
[ Engadget | 2023-06-18 15:30:05 UTC ]
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Actor Elliot Page joined the Los Angeles Times Book Club to discuss his new memoir, 'Pageboy,' in Hollywood. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-06-15 17:06:58 UTC ]
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With results down in fiscal 2023, Wiley announced that it will offload non-core assets in fiscal 2024 and focus on its research and learning groups. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-15 04:00:00 UTC ]
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