The premise of RSVP, Bon Appétit’s longest-running column, is simple: Readers write in to request recipes for their favorite restaurant dishes, and the magazine’s test kitchen chefs whip up a version that can be easily tackled at home—no commercial equipment or impossible-to-find ingredients required. Nowadays, the formerly handwritten letters have mostly been replaced by email (and tweets and Facebook posts), but RSVP is still as popular as ever, receiving upwards of 60 requests a week. “Even though it started in 1972, it’s even more relevant now because people have become increasingly obsessed with restaurants and creating restaurant-quality food at home,” said Julia Kramer, the section’s editor. “What’s neat about RSVP is that a lot of restaurants are represented in the magazine that normally wouldn’t be,” added Bon Appétit editor in chief Adam Rapoport. “In the world of food media, everyone wants to know what the cool, new restaurant is, but that means some great neighborhood spots in smaller towns don’t get as much coverage. RSVP gives them their 15 minutes of fame.” For Adweek’s annual Food Issue, we teamed up with Bon Appétit to create our own take on RSVP—with a media twist, of course. Below, you’ll find industry insiders’ favorite lunch eats from Los Angeles to New York, and get the full recipes on Adweek.com, courtesy of Bon Appétit chef de cuisine Mary Nolan. Continue reading at 'AdWeek'
[ AdWeek | 2014-06-16 00:00:00 UTC ]
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If you're already annoyed with the autoplay video ads in your Facebook timeline, you might want to brace yourself. The social network is opening up that advertising tech to outside apps, or more specifically, to publishers who leverage Menlo Park's... Continue reading at Engadget
[ Engadget | 2015-08-12 00:00:00 UTC ]
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App that would allow publishers to highlight and push news events to Facebook users is said to be in alpha-stage testingFacebook could be preparing to take on Twitter at its own game, with a standalone news application for mobile phones.The product, which is reportedly in “alpha” stage testing... Continue reading at The Guardian
[ The Guardian | 2015-08-12 00:00:00 UTC ]
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Facebook is working on a stand-alone mobile news application that seems to be part of its Facebook for Business initiative. This product, which sounds similar to Twitter, seems to be different from Facebook for Work, an initiative that wa ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-08-12 00:00:00 UTC ]
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PW lists five books that examine racial reconciliation in the U.S. amidst the one-year anniversary of Michael Brown's death. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-07 00:00:00 UTC ]
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#michael brown
In a deal that bears striking similarities to ones that Amazon has crafted with Purdue and UMass Amherst over the past year, virtual textbook competitor eCampus.com has negotiated a $2.15 million contract with UWM. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-05 00:00:00 UTC ]
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In the past making money from a mobile app has usually involved signing up to an advertisement network and allowing the app to display banner ads. The problem with this is that it doesn't make for a particularly good user experience and may actually turn people off using the app. For some time... Continue reading at Betanews
[ Betanews | 2015-08-04 00:00:00 UTC ]
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#native ad
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Describe Your Role My role is mostly about providing data analysis and insights to the global Taylor & Francis journals business on areas such as Impact Factors, market position, usage data and marketing campaigns. I also run training on a range of tools and provide advice to editors and... Continue reading at The Bookseller
[ The Bookseller | 2015-08-01 00:00:00 UTC ]
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#marketing campaigns
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Yahoo unveiled a live video texting app Wednesday that could boost the company's mobile presence and help it compete against Apple and Facebook. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-07-30 00:00:00 UTC ]
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HarperCollins UK has teamed up with George R R Martin and digital product studio Reason to produce a new Game of Thrones app. Released today (30th July), the free app is designed as a "bridge product" for fans of the TV series who have not yet read the books. The app asks users where they are... Continue reading at The Bookseller
[ The Bookseller | 2015-07-30 00:00:00 UTC ]
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Describe your role I’m the publicity and marketing assistant at Michael O’Mara Books. I support the department by carrying out general administrative tasks as well as posting on our social media channels, setting up competitions with third parties and running my own campaigns. What do you... Continue reading at The Bookseller
[ The Bookseller | 2015-07-25 00:00:00 UTC ]
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Twit or Miss game kicks off digital strategy to bring Dahl’s characters to young fans, in tandem with the writer’s centenary celebrations next yearOne of the most dysfunctional couples in the history of children’s fiction, The Twits, are starring in a new children’s game for smartphones and... Continue reading at The Guardian
[ The Guardian | 2015-07-23 00:00:00 UTC ]
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Booktrack allows publishers to create customizable soundtracks for ebooks, adding music and sound effects that can be synchronized to the users' individual pace of reading. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-21 00:00:00 UTC ]
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A scheme involving the White House, libraries and publishers will let children from cash-strapped families read free ebooksWhile the UK quibbles over library ebook lending, American publishers are teaming up with charities and libraries to give away thousands of ebooks to low-income students.... Continue reading at The Guardian
[ The Guardian | 2015-07-20 00:00:00 UTC ]
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Penguin Random House Children’s and the Roald Dahl Literary Estate will next week release the first ever Dahl app. Twit or Miss is based on The Twits. Developed with Aardman Digital for children aged six to 11, it is a “food fight” game in which players have to swipe food away from the sleeping... Continue reading at The Bookseller
[ The Bookseller | 2015-07-18 00:00:00 UTC ]
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Describe your role I project manage the creation of our audiobooks by a wide range of fiction and non-fiction authors. This involves reading manuscripts and identifying books to record, acquiring audio rights if necessary, casting the right voices to bring stories to life and arranging... Continue reading at The Bookseller
[ The Bookseller | 2015-07-18 00:00:00 UTC ]
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This week in apps, an interactive version of a Seuss classic reinforces literacy skills. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-16 00:00:00 UTC ]
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When it comes to news, it's Facebook's world -- publishers are just living in it. As Facebook continues to court publishers and hold onto users, more people are using the site to keep up on news. According to Pew, 63 percent of Facebook and Twitter users said that they they get their news from... Continue reading at Digiday
[ Digiday | 2015-07-15 00:00:00 UTC ]
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Describe your role. Creating and managing marketing campaigns for new releases and ensuring that as many people as possible hear about and are completely enthused by the fantastic books Flying Eye are producing, through press reviews, events, advertising and online channels. What do you like... Continue reading at The Bookseller
[ The Bookseller | 2015-07-11 00:00:00 UTC ]
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Describe your role. I work as development editor and am fortunate to be a part of a wonderful team on the adult list. Our work is collaborative by nature, but there is a huge emphasis on project management and overseeing projects from research through to completion. What do you like best... Continue reading at The Bookseller
[ The Bookseller | 2015-07-09 00:00:00 UTC ]
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Former Aitken Alexander m.d. Andrew Kidd has launched Alexi, a book recommendation app giving “people a new channel of discovery”. The app is currently in beta, but users of the full version of the app, available in late autumn, will be able to read books recommended by authors including Ali... Continue reading at The Bookseller
[ The Bookseller | 2015-07-09 00:00:00 UTC ]
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