We’re living in the age of content; it touches most every facet of our lives. It’s the conversation you had with Alexa this morning, the Apple News story you skimmed on your way to work, the mid-meeting Twitter notification, the professionally shot five-second Instagram boomerang of you and your friends at the pop-up shop you swung by after work. More content means more content creators. As the demand for content swells, standards for quality remain as important as ever, and standing out becomes more difficult. Audiences, both inundated by content and content creators themselves—posting their own Tweets and Instagram Stories throughout the day—are becoming savvier at filtering what is relevant and interesting and worthy. To tell their stories in this environment, brands want to enlist storytelling experts—and journalists are the ultimate storytellers. My years as a magazine editor—at Travel + Leisure magazine and New York magazine—and as a freelance travel journalist have taught me that journalists do more than write copy. We’re truth-seekers, naturally inquisitive and skeptical, guided by an established set of ethics that, among other things, require transparency, presenting painstakingly researched facts and acting with integrity, independently of conflicts of interest. Journalists naturally put audience first and brand second, meaning there’s an inherent tension between journalism and marketing—and therein lies the magic. Journalists do in-depth research and weave the... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
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An updated version of our Authors Guide to the Frankfurt Book Fair is available in Spanish, thanks to Dosdoce, The Spanish Digital Link, and Actualidad Editorial. Download it here. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-05 00:00:00 UTC ]
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DoubleDown Interactive, the company behind the popular gambling app DoubleDown Casino, placed its early marketing and media bets on Facebook. It's worked. But as its bettors shift to mobile gambling from desktops, in sync with consumers' migration to mobile devices for all sorts of daily... Continue reading at Advertising Age
[ Advertising Age | 2014-08-29 00:00:00 UTC ]
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#digital landscape
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For the Win has had success driving referral traffic from Facebook’s trending topics, a feature that, despite becoming a mainstay on Facebook, remains an afterthought for some self-styled “viral publishers.” The post How Facebook plays content gatekeeper appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-08-28 00:00:00 UTC ]
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#trending topics
Increasingly, agencies -- many of which have taken to producing their own in-house magazines and online content hubs -- are dabbling in publishing. The post 5 agencies trying their hands at magazine publishing appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-08-28 00:00:00 UTC ]
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#magazine publishing
EducaTablet has launched a digital-content ecosystem where Latin American students can access textbooks from major publishers, in Spanish and English, online and off. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-08-26 00:00:00 UTC ]
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When Leonard Maltin was 17 years old, a teacher at his high school in Teaneck, N.J., set up a meeting between Maltin and Patrick O’Connor, an editor at Signet Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-22 00:00:00 UTC ]
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#high school
Speakaboos, a mobile educational platform for children that offers subscription access to interactive ebooks and songs, is expanding its digital inventory with new content from Scholastic, the Jim Henson Company, and HIT Entertainment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-21 00:00:00 UTC ]
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#interactive ebooks
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Barnes & Noble’s Nook Media has unveiled the Galaxy Tab 4 Nook, the first co-branded... Continue reading at The Bookseller
[ The Bookseller | 2014-08-20 00:00:00 UTC ]
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#barnes noble
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A successful Kickstarter campaign for his book completed, Todd Allen looks back on the final results and lessons learned, and ponders whether he would use Kickstarter again. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-19 00:00:00 UTC ]
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As the start of the fall semester nears, the college bookstore market is heating up with the launch of a second Amazon co-branded online school store at Indiana's Purdue University. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-13 00:00:00 UTC ]
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Ron English, famous for his colorful statements on consumer culture, talks about reverse shoplifting, and making marketing even more egregious.Portland artist Ron English has spent his career lampooning some of America's top brands, and he's got the cease-and-desist letters to prove it.... Continue reading at Fast Company
[ Fast Company | 2014-08-12 00:00:00 UTC ]
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This week, the Pittsburgh Business Times ranked the largest Pittsburgh-area telecommunications firms. Click on the photo to the right to start the slideshow. The complete list of the largest Pittsburgh-area telecommunications firms is available to subscribers via the digital edition or on Page... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2014-08-09 00:00:00 UTC ]
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#complete list
#digital edition
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According to two different reports, HarperCollins finished a strong fiscal 2014, which ended June 30, with revenue of $1.4 billion, up 5% over last year, while Simon & Schuster reported second-quarter revenues of $211 million, a 12% increase over the same period in 2013. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-08 00:00:00 UTC ]
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#harpercollins finished
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Here's the pitch Conde Nast's GQ magazine is giving marketers: Spend at least $100,000 with us and get access to 57 "elite" GQ readers who will help promote your brand across print and digital. The program, called GQ57, is the magazine's latest effort to tap digital-ad budgets by enlisting... Continue reading at Advertising Age
[ Advertising Age | 2014-08-08 00:00:00 UTC ]
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Pan Macmillan has acquired an illustrated guide to driving by Ben Collins, formerly Stig of... Continue reading at The Bookseller
[ The Bookseller | 2014-08-05 00:00:00 UTC ]
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#top gear
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Louise Braverman has been named director of publicity for Penguin Books and Penguin Classics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-05 00:00:00 UTC ]
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Taboola, the Manhattan startup that selects and promotes recommended and sponsored articles at the bottom of publisher Web pages, has bought Pasadena, Calif., based digital publishing software... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-08-05 00:00:00 UTC ]
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#sponsored articles
Chatto & Windus has won an eight-publisher auction for a book which will give readers “... Continue reading at The Bookseller
[ The Bookseller | 2014-08-04 00:00:00 UTC ]
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One area of publishing where brand loyalty reigns is in religious books, and Roman Catholic books in particular, largely resulting from market fragmentation. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-08-01 00:00:00 UTC ]
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#niche publishing
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In the new era of digital media, everyone’s a publisher — celebrities, nobodies, spy agencies, house plants and, especially, brands. Building “the plumbing” for brands that want to be part of this new era, and ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-07-30 00:00:00 UTC ]
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#investigative journalism