With publishers under pressure to distribute their content directly onto social media platforms, the nagging question for many is whether their brands are diluted by being disconnected from their source. New research from Digital Content Next found that 57 percent of the time, people are aware of the brands they’re clicking on when they’re reading on social media. That means fully 43 percent don't know the source of the story they’re reading, though. The awareness is higher for sports and news and lower for lifestyle, which puts a greater burden on those publishers to carve out a point of difference. The post 43 percent of Facebook users don’t know where the stories they read originally appeared appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-05-13 00:00:00 UTC ]
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This year, we took a look at one cookbook’s journey from Broadway and ate Shake Shack burgers at home. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-28 00:00:00 UTC ]
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The 'New York Times' eliminating its Graphic Novel Bestseller List and the continued growth of manga sales in North America were among PW’s most popular articles about graphic novel publishing in 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-27 00:00:00 UTC ]
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Under ‘unprecedented’ partnership, users will be able to upload videos containing licensed music on Facebook, Instagram and OculusUniversal Music Group is to become the first major music company to license its recorded music and publishing catalogues for use on Facebook, Instagram and virtual... Continue reading at The Guardian
[ The Guardian | 2017-12-22 00:00:00 UTC ]
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Tate Publishing shuttering its doors, an outbreak of plagiarism, and an author’s account of life in the Westboro Baptist Church make up some of PW’s top religion and spirituality stories of 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-13 00:00:00 UTC ]
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Revolutionary style bible the Face deserves a more spirited historyIn September 1988, the style magazine the Face celebrated its 100th issue in triumphal fashion. There was an elaborate fold-out cover, essays by star writers such as Nick Kent and Julie Burchill and fashion stories by leading... Continue reading at The Guardian
[ The Guardian | 2017-12-11 00:00:00 UTC ]
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Some publishers show more pop-ups, autoplay ads and content recommendation ads to flyby readers. The post Some publishers give Facebook and Google visitors a worse user experience appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-05 00:00:00 UTC ]
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This month we peeked at the Microsoft CEO’s reading list, picked up a few ways to work smarter, and learned how to spot lies on resumes. In September we learned which books have helped Microsoft CEO Satya Nadella shape his leadership style, why one former Trader Joe’s employee preferred the... Continue reading at Fast Company
[ Fast Company | 2017-09-29 00:00:00 UTC ]
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Barack Obama published a Facebook post calling the White house out on its decision to rescind the Deferred Actions for Childhood Arrivals (DACA) Act. “To target these young people is wrong–because they have done nothing wrong,” Obama writes. “It is self-defeating–because they want to start new... Continue reading at Fast Company
[ Fast Company | 2017-09-05 00:00:00 UTC ]
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Facebook introduced an easy way for users to tell when articles in its Trending feature and search originate from publishers. Product manager Andrew Anker said in a blog post that the social network eventually intends to expand these publisher logos to "all places where people consume news on... Continue reading at AdWeek
[ AdWeek | 2017-08-22 00:00:00 UTC ]
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When white supremacists plan rallies like the one a few days ago in Charlottesville, United States, they often organise their events on Facebook, pay for supplies with PayPalâ, book their lodging with Airbnbâ and ride with Uber. Continue reading at Stuff
[ Stuff | 2017-08-18 00:00:00 UTC ]
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Late Wednesday night, Facebook announced the roll-out of its TV-like programming slate for its new vertical called Watch, which will feature original shows from dozens of publishers and companies. NASA, Mashable, MLB and more will produce episodic content for viewers to like, comment and keep up... Continue reading at AdWeek
[ AdWeek | 2017-08-10 00:00:00 UTC ]
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Publishers are dusting off Facebook Shop, a tool first rolled out to brands, as they look to develop their affiliate commerce revenues. The post Why publishers are testing an old Facebook tool originally designed for brands appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-07-25 00:00:00 UTC ]
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Comic book fans (and comic book movie fans) are very familiar with Stan Lee, who has a cameo in pretty much every Marvel movie. Now, the legendary Marvel writer is creating yet another shared universe. Variety exclusively reports that Stan Lee will p... Continue reading at Engadget
[ Engadget | 2017-07-21 00:00:00 UTC ]
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Reading app Amazon Rapids has extended its offering with Signature Stories, a feature which introduces stories from its TV shows. Continue reading at The Bookseller
[ The Bookseller | 2017-07-19 00:00:00 UTC ]
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Brands advertising on Facebook will soon have more control over where their ads appear. The social network is rolling out several tools aimed at providing more transparency before campaigns go live. The latest additions, announced today, will provide advertisers with a list of publishers up... Continue reading at AdWeek
[ AdWeek | 2017-06-14 00:00:00 UTC ]
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Facebook announced Tuesday that publishers of Facebook Live videos can now add closed captions in order to make those videos more accessible to users who are deaf or hard-of-hearing. Product manager Supratik Lahiri and director of accessibility Jeffrey Wieland said in a Newsroom post that daily... Continue reading at AdWeek
[ AdWeek | 2017-06-07 00:00:00 UTC ]
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Facebook's initiative under which publishers are creating exclusive original video content for the social network continues to move forward, but on a revised timetable, according to reports. "Multiple sources" told Kurt Wagner and Peter Kafka of Recode that the initial plan was to roll out... Continue reading at AdWeek
[ AdWeek | 2017-05-22 00:00:00 UTC ]
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Today Facebook publishes its Global Government Requests Report, revealing just how many data requests the social network has received from governments around the world. This time around, the report covers the second half of 2016, and it shows a mixed-bag of figures. While the number of items... Continue reading at Betanews
[ Betanews | 2017-04-27 00:00:00 UTC ]
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Sourcebooks has acquired worldwide English rights to 'Chasing Red,' a novel by Canadian author Isabelle Ronin, which was the most-read story on Wattpad last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-14 00:00:00 UTC ]
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In a move likely meant to stay on publishers' good side, Facebook is trying out a new way to help users discover more news (real news). Starting Thursday, Facebook will let nearly a dozen publishers—including BuzzFeed, El Pais, Fox News and The Washington Post—include more than one Instant... Continue reading at AdWeek
[ AdWeek | 2017-01-11 00:00:00 UTC ]
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