43 percent of Facebook users don’t know where the stories they read originally appeared

With publishers under pressure to distribute their content directly onto social media platforms, the nagging question for many is whether their brands are diluted by being disconnected from their source. New research from Digital Content Next found that 57 percent of the time, people are aware of the brands they’re clicking on when they’re reading on social media. That means fully 43 percent don't know the source of the story they’re reading, though. The awareness is higher for sports and news and lower for lifestyle, which puts a greater burden on those publishers to carve out a point of difference. The post 43 percent of Facebook users don’t know where the stories they read originally appeared appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-05-13 00:00:00 UTC ]
News tagged with: #content directly #nagging question #digital content

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2 great thrillers to read now -- and 2 for your summer reading list

Get ready for summer with domestic suspense novels by Lisa Scottoline, Sally Hepworth, Katie Gutierrez and Amanda Jayatissa Continue reading at The Washington Post

[ The Washington Post | 2022-05-14 12:00:14 UTC ]
More news stories like this | News stories tagged with: #lisa scottoline #sally hepworth


The Reading Agency reveals 2022 Quick Reads covers

The Reading Agency has unveiled the covers for its 2022 Quick Reads titles, written by the likes of Paula Hawkins, Graham Norton and Alex Wheatle. Continue reading at The Bookseller

[ The Bookseller | 2021-11-09 07:14:30 UTC ]
More news stories like this | News stories tagged with: #reading agency #paula hawkins #graham norton #alex wheatle


Are All Short Stories O. Henry Stories?

The writer’s signature style of ending—a final, thrilling note—has the touch of magic that distinguishes the form at its best. Continue reading at New Yorker

[ New Yorker | 2021-06-28 10:00:00 UTC ]
More news stories like this | News stories tagged with: #signature style #short stories


Andersen Press to relaunch online story sessions with Seven Stories

Andersen Press is to relaunch its weekly online children's storytime sessions in partnership with Seven Stories, the National Centre for Children's Books. Continue reading at The Bookseller

[ The Bookseller | 2021-01-15 10:26:35 UTC ]
More news stories like this | News stories tagged with: #andersen press #national centre


Why read what everyone else is reading? A guide to this season’s hidden gems.

Our critic’s picks include a new edition of “Chitty Chitty Bang Bang” and a biography of Whistler. Continue reading at The Washington Post

[ The Washington Post | 2020-12-02 14:00:00 UTC ]
More news stories like this | News stories tagged with: #hidden gems


Boston Picks Grace Talusan Story for One City Story

The Boston Book Festival has announced that a short story by Grace Talusan is the 10th annual selection for its One City One Story initiative. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #short story #book festival


A Story of All Stories: On Erin Morgenstern’s “The Starless Sea”

THE STARLESS SEA, Erin Morgenstern’s sophomore fantasy novel, takes effort to read, but there are countless narratively complex works of science fiction and fantasy that amply reward such effort: N. K. Jemisin’s The Fifth Season comes to mind as one recent, prominent example of the type. The... Continue reading at Los Angeles Review of Books

[ Los Angeles Review of Books | 2020-06-20 17:00:48 UTC ]
More news stories like this | News stories tagged with: #erin morgenstern #starless sea #science fiction


Life after Facebook: How Brit + Co became profitable after seeing Facebook traffic plummet

After taking a hit with the rest of the digital media industry during the Facebook and Google advertising duopoly, founder Brit Morin is taking a more hands-on and themed approach to creating the site's content to ready the brand for a comeback. The post Life after Facebook: How Brit + Co became... Continue reading at Digiday

[ Digiday | 2020-03-09 04:00:06 UTC ]
More news stories like this | News stories tagged with: #post life #brit + #digital media


Read Harder: Read A Horror Book Published By An Indie Press

You will scare yourself silly with these chilling horror books published by an indie press. Continue reading at Book Riot

[ Book Riot | 2020-01-10 11:33:18 UTC ]
More news stories like this | News stories tagged with: #read harder #indie press #book published


Read Harder: Read a YA Nonfiction Book

Read Harder Challenge participants, and anyone looking for broader reading horizons, we've got your recommendations for the YA nonfiction book task. Continue reading at Book Riot

[ Book Riot | 2019-12-04 11:32:54 UTC ]
More news stories like this | News stories tagged with: #read harder #nonfiction book


Up Your Reading Game With These Book Reading Accessories

You can make your reading experience *even better* with these great book reading accessories. Continue reading at Book Riot

[ Book Riot | 2019-11-15 11:38:51 UTC ]
More news stories like this | News stories tagged with: #great book #book reading


Viral Story of Edmund Kemper’s Audiobook Narration Tells Bigger Story

The Edmund Kemper, audiobook narrator story is sensational. The work of The Blind Project, though, is vital, important, and worth knowing. Continue reading at Book Riot

[ Book Riot | 2019-10-14 10:35:39 UTC ]
More news stories like this | News stories tagged with: #audiobook


Facebook’s Jennifer Howard reveals best practices for engaging an audience with Facebook Watch

  Jennifer Howard, Managing Director of Entertainment, Media, and Tech at Facebook, sits down with Ad Age Associate Publisher Heidi Waldusky to discuss how Facebook Watch is changing the way its 140 million daily users consume content—and how marketers can take advantage of it. A custom... Continue reading at Advertising Age

[ Advertising Age | 2019-10-02 19:52:00 UTC ]
More news stories like this | News stories tagged with: #facebook watch #jennifer howard #associate publisher


Where do you read books? I read at the mall.

Books are about people. Reading while you’re around them is a useful reminder of that. Continue reading at The Washington Post

[ The Washington Post | 2019-09-20 12:00:00 UTC ]
More news stories like this | News stories tagged with: #read books


National Poetry Day reading lists to feature YA reads

YA-themed books will feature on this year's suggested reading lists to celebrate National Poetry Day on 3rd October. Continue reading at The Bookseller

[ The Bookseller | 2019-08-22 22:42:06 UTC ]
More news stories like this | News stories tagged with: #3rd october


More than 'story, bonking, story': why you've never heard of Australia's best-selling authors

In pushing the romance genre aside, Australia’s publishing industry sent its most successful writers to pursue their careers abroadNalini Singh is trying to convince me to read a love story starring bears. The tiny author is tucked up under a huge scarf in a cafe on a freezing August day in... Continue reading at The Guardian

[ The Guardian | 2019-08-17 22:00:54 UTC ]
More news stories like this | News stories tagged with: #romance genre #41st book #dystopian future #publishing industry


Facebook Is Testing Subscriptions on Its Facebook Watch Video Destination

Facebook will begin testing subscriptions on its Facebook Watch video destination in the U.S., with initial publishing partners BritBoxTV, CollegeHumor Dropout, MotorTrend On Demand and Tastemade Plus. The social network would not provide details on payments by publishers or on subscription... Continue reading at AdWeek

[ AdWeek | 2019-08-08 18:05:58 UTC ]
More news stories like this | News stories tagged with: #provide details #publishing partners


Summer Reading Challenge kicks off as one in three parents say reading slips in holidays

One in three parents say regular reading with their children slips in the summer holidays, according to a Reading Agency survey ahead of this year's Summer Reading Challenge. Continue reading at The Bookseller

[ The Bookseller | 2019-07-12 00:23:25 UTC ]
More news stories like this | News stories tagged with: #summer holidays


ProPublica’s Facebook-Monitoring Political Ad Tool (Which Facebook Fought) is Alive Again with a New Home at the Globe and Mail

The Globe and Mail is the new home to the Facebook Political Ad Collector, a browser extension that ProPublica built and Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-06-07 18:45:03 UTC ]
More news stories like this | News stories tagged with: #browser extension


If you read one Mark Zuckerberg takedown today, read this one

Facebook cofounder Chris Hughes has harsh words about Facebook and its founder. Thursday morning, the New York Times published an op-ed by Facebook cofounder Chris Hughes that pulled no punches. Hughes’s message was right there in the headline: “It’s time to break up Facebook.”Read Full Story Continue reading at Fast Company

[ Fast Company | 2019-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harsh words #thursday morning